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ingenue marketer

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The Ingenue Marketer's Guide to Certain Failure: The article talks about the ingenue mistakes in order to ensure the failure of your marketing. The mistakes are - You Don't See How To Make What's Successful More Successful, You Rely Too Much On Written Marketing Communications, Your Perfectionism Is Dampening Your Marketing, and Once Is Never Enough etc....; Tags: TheInternetProfit.com, Ingenue Marketer, Marketing Research, Marketing; White papers 2003-01-01

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
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The Verdict on Black Friday: "More People Spent Less"

More people were at stores over Black Friday weekend, but they spent less money, according to an NRF survey. The results point to a cash-strapped consumer looking for deals.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.