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	<title><![CDATA[innovation Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/innovation.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to innovation]]></description>
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	<language>en-us</language>
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		<title><![CDATA[World Taking Free Ride On America's Healthcare Innovations]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=3310]]></link>
		<description><![CDATA[When these innovations can be controlled and patented, as is often the case with new drugs, then American companies and our broader economy both benefit overall.  But many investments in innovation, such as long-term health studies, end up as global public goods.  We pay the price to figure...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 19 Nov 2009 19:48:16 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/health+care.html"><![CDATA[Health Care]]></category>
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		<category domain="http://resources.bnet.com/topic/stefan+deeran.html"><![CDATA[Stefan Deeran]]></category>
	</item>
	<item>
		<title><![CDATA[Luna Innovations Incorporated Q3 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-13071_23-364680.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instruction And at this time we have no questions in queue. Kent Murphy Well I would like to thank everyone for their time and interest and look forward to taking with you on our next earnings call. Thank you very much. Operator Thank you for your...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 12 Nov 2009 15:59:08 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/transcript.html"><![CDATA[Transcript]]></category>
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		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/luna+innovations+inc..html"><![CDATA[Luna Innovations Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">LUNA</category>
		<category domain="tickers">LUNA</category>
	</item>
	<item>
		<title><![CDATA[A Car Guy's Electric Moment]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13058_23-363642.html]]></link>
		<description><![CDATA[As a third-generation GMer, Jon Lauckner is fiercely committed to restoring greatness to America?s biggest car company. The VP of   global product planning and the man behind the Chevy Volt, is determined to go big or go home.          ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 11 Nov 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/concept.html"><![CDATA[Concept]]></category>
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		<category domain="http://resources.bnet.com/topic/concept+car.html"><![CDATA[Concept Car]]></category>
		<category domain="http://resources.bnet.com/topic/battery.html"><![CDATA[Battery]]></category>
		<category domain="http://resources.bnet.com/topic/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/car+guy.html"><![CDATA[Car Guy]]></category>
		<category domain="http://resources.bnet.com/topic/chevy+volt.html"><![CDATA[Chevy Volt]]></category>
		<category domain="http://resources.bnet.com/topic/gasoline+engine.html"><![CDATA[Gasoline Engine]]></category>
		<category domain="http://resources.bnet.com/topic/volt.html"><![CDATA[Volt]]></category>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
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		<category domain="http://resources.bnet.com/topic/virtual+technology.html"><![CDATA[Virtual Technology]]></category>
		<category domain="http://resources.bnet.com/topic/detroit+auto+show.html"><![CDATA[Detroit Auto Show]]></category>
		<category domain="http://resources.bnet.com/topic/jon+lauckner.html"><![CDATA[Jon Lauckner]]></category>
		<category domain="http://resources.bnet.com/topic/as+told+to+cait+murphy.html"><![CDATA[as told to Cait Murphy]]></category>
		<category domain="http://resources.bnet.com/topic/jon+lauckner.html"><![CDATA[Jon Lauckner]]></category>
		<category domain="http://resources.bnet.com/topic/as+told+to+cait+murphy.html"><![CDATA[as told to Cait Murphy]]></category>
		<category domain="http://resources.bnet.com/topic/jon+lauckner%252c+as+told+to+cait+murphy.html"><![CDATA[Jon Lauckner, as told to Cait Murphy]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[Ross Prof: Save Your Company Through Innovation Spending]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=1378]]></link>
		<description><![CDATA[Ross School of Business professor Jeff DeGraff urges companies to consider downtimes the best for pursuing innovation, even if that means spending more money than on the surface seems wise during a recession. Here's why. by Stacy Blackman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 30 Oct 2009 06:00:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/stacy+blackman.html"><![CDATA[Stacy Blackman]]></category>
	</item>
	<item>
		<title><![CDATA[Verizon Droid Gets New Google Innovation: Real-Time Internet-Linked Navigation]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10003922/verizon-droid-gets-new-google-innovation/]]></link>
		<description><![CDATA[Google's new release of the Android operating system includes navigation features with which Verizon Wireless can further bludgeon AT&T. by Michael Hickins]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 28 Oct 2009 09:33:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/navigation.html"><![CDATA[Navigation]]></category>
		<category domain="http://resources.bnet.com/topic/verizon+communications+inc..html"><![CDATA[Verizon Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/verizon+droid.html"><![CDATA[Verizon Droid]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
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		<category domain="http://resources.bnet.com/topic/michael+hickins.html"><![CDATA[Michael Hickins]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VZ</category>
		<category domain="tickers">GOOG,VZ</category>
	</item>
	<item>
		<title><![CDATA[Disruptive Innovation: Sending a Beer Cooler Into Space for $150]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=4239]]></link>
		<description><![CDATA[Two MIT students recently launched what amounted to a styrofoam beer cooler equipped with a cheap camera and GPS tracker to a height of 93,000 feet at the edge of space. Inspiration enough for innovation expert John Sviokla to rethink his Innovation Toolkit. by Sean Silverthorne]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Oct 2009 10:22:27 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/beer.html"><![CDATA[Beer]]></category>
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		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
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		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[Sean Silverthorne]]></category>
	</item>
	<item>
		<title><![CDATA[Tuck Prof: Reverse Innovation for Success]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=1324]]></link>
		<description><![CDATA[In the previous decades, most large corporations have developed products in rich countries, then distributed them around the world. According to a recent Harvard Business Review article by a Tuck professor, this practice may be on its way out. by Stacy Blackman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 23 Oct 2009 06:00:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/harvard+business+review.html"><![CDATA[Harvard Business Review]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/stacy+blackman.html"><![CDATA[Stacy Blackman]]></category>
	</item>
	<item>
		<title><![CDATA[The Upside of Turbulence: How Innovation Saved Nokia]]></title>
		<link><![CDATA[http://blogs.bnet.com/mba/?p=1361]]></link>
		<description><![CDATA[Don Sull teaches "International and Strategic Management" at the London Business School.Â  His new book is The Upside of Turbulence: Seizing Opportunities in an Uncertain World.Â  In the first part of our discussion last week, we discussed what "turbulence" is and how some firms have taken advantage of it to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 21 Oct 2009 01:02:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/nokia+corp..html"><![CDATA[Nokia Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/pc.html"><![CDATA[PC]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/mainframes.html"><![CDATA[Mainframes]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/desktops.html"><![CDATA[Desktops]]></category>
		<category domain="http://resources.bnet.com/topic/servers.html"><![CDATA[Servers]]></category>
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		<category domain="http://resources.bnet.com/topic/jeremy+dann.html"><![CDATA[Jeremy Dann]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NOK</category>
		<category domain="tickers">IBM,NOK</category>
	</item>
	<item>
		<title><![CDATA[Opposition in Bilski Targets Business Method Patents Test]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10003603/opposition-in-bilski-targets-business-method-patents-test/]]></link>
		<description><![CDATA[Business method patents have been a contentious issue, with some saying that they're necessary for software innovation and others claiming that they prevent innovation. The Bilski case, which will be hear by the Supreme Court, is bring up the issues, and chances are that there could be some significant shake-ups....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 05 Oct 2009 08:00:03 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/patent.html"><![CDATA[Patent]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
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		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
	</item>
	<item>
		<title><![CDATA[Reality Check: Wall Street?s View of Medtronic]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13058_23-348861.html]]></link>
		<description><![CDATA[Once a runaway leader in innovation, the world?s largest  medical device company has lately suffered from public mistakes and a drought  of new products.   On Medtronic&#8217;s competitive position:     In two of Medtronic&#8217;s largest categories &#8213;  cardiac rhythm disease management and spine...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 05 Oct 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/medtronic+inc..html"><![CDATA[Medtronic Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/wall.html"><![CDATA[Wall]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/the+decisive+moment.html"><![CDATA[The Decisive Moment]]></category>
		<category domain="http://resources.bnet.com/topic/medtronic.html"><![CDATA[Medtronic]]></category>
		<category domain="http://resources.bnet.com/topic/bill+hawkins.html"><![CDATA[Bill Hawkins]]></category>
		<category domain="http://resources.bnet.com/topic/raj+denjoy.html"><![CDATA[Raj Denjoy]]></category>
		<category domain="http://resources.bnet.com/topic/thomas+weisel.html"><![CDATA[Thomas Weisel]]></category>
		<category domain="http://resources.bnet.com/topic/medical+device.html"><![CDATA[Medical Device]]></category>
		<category domain="http://resources.bnet.com/topic/cait+murphy.html"><![CDATA[Cait Murphy]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MDT</category>
		<category domain="tickers">MDT</category>
	</item>
	<item>
		<title><![CDATA[Reality Check: Wall Street’s View of Medtronic]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13058_23-348861.html]]></link>
		<description><![CDATA[Once a runaway leader in innovation, the world's largest  medical device company has lately suffered from public mistakes and a drought  of new products.   On Medtronic&#8217;s competitive position:     In two of Medtronic&#8217;s largest categories &#8213;  cardiac rhythm disease management and spine...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 05 Oct 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/medtronic+inc..html"><![CDATA[Medtronic Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/hawkins.html"><![CDATA[Hawkins]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/medtronic.html"><![CDATA[Medtronic]]></category>
		<category domain="http://resources.bnet.com/topic/bill+hawkins.html"><![CDATA[Bill Hawkins]]></category>
		<category domain="http://resources.bnet.com/topic/raj+denjoy.html"><![CDATA[Raj Denjoy]]></category>
		<category domain="http://resources.bnet.com/topic/thomas+weisel.html"><![CDATA[Thomas Weisel]]></category>
		<category domain="http://resources.bnet.com/topic/medical+device.html"><![CDATA[Medical Device]]></category>
		<category domain="http://resources.bnet.com/topic/cait+murphy.html"><![CDATA[Cait Murphy]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MDT</category>
		<category domain="tickers">MDT</category>
	</item>
	<item>
		<title><![CDATA[Better Ways to Innovate | Harvard IdeaCast]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=3043]]></link>
		<description><![CDATA[Incremental innovation might work as a short-term strategy and make more sense in this economy, but it's not the way to compete long-term, says Roberto Verganti, author of "Design Driven Innovation." The future demands something much more radical from your company. In this podcast, Verganti explains what it takes to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 25 Sep 2009 15:57:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+staff.html"><![CDATA[BNET Staff]]></category>
	</item>
	<item>
		<title><![CDATA[IDEO’s Tim Brown: How to Build a Culture of Innovation]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13056_23-345772.html]]></link>
		<description><![CDATA[The CEO of IDEO talks about how to innovate, how to adapt your  culture so that great ideas flourish, and why you shouldn't try to be  Steve Jobs.    	  First off, design thinking. Give us the elevator pitch.  Design thinking is really about...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Wed, 23 Sep 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/culture.html"><![CDATA[Culture]]></category>
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		<category domain="http://resources.bnet.com/topic/cultures.html"><![CDATA[Cultures]]></category>
		<category domain="http://resources.bnet.com/topic/ideo.html"><![CDATA[IDEO]]></category>
		<category domain="http://resources.bnet.com/topic/tim+brown.html"><![CDATA[Tim Brown]]></category>
		<category domain="http://resources.bnet.com/topic/design+thinking.html"><![CDATA[Design Thinking]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble.html"><![CDATA[Procter & Gamble]]></category>
		<category domain="http://resources.bnet.com/topic/p%2526g.html"><![CDATA[P&G]]></category>
		<category domain="http://resources.bnet.com/topic/apple.html"><![CDATA[Apple]]></category>
		<category domain="http://resources.bnet.com/topic/bank+of+america.html"><![CDATA[Bank of America]]></category>
		<category domain="http://resources.bnet.com/topic/toyota.html"><![CDATA[Toyota]]></category>
		<category domain="http://resources.bnet.com/topic/kaiser+permanente.html"><![CDATA[Kaiser Permanente]]></category>
		<category domain="http://resources.bnet.com/topic/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://resources.bnet.com/topic/paul+sloan.html"><![CDATA[Paul Sloan]]></category>
	</item>
	<item>
		<title><![CDATA[Innovation in Action: How Lego Rebuilt Its Business]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/09/21/innovation-in-action-how-lego-rebuilt-its-business/]]></link>
		<description><![CDATA[Lego's tough turnaround strategy has clicked into place, giving the Danish toymaker room to expand into video games and even films. by Joanna Higgins]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 21 Sep 2009 06:13:11 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/lego+co..html"><![CDATA[LEGO Co.]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/joanna+higgins.html"><![CDATA[Joanna Higgins]]></category>
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	<item>
		<title><![CDATA[Secrets to Sales Innovation]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-305679.html]]></link>
		<description><![CDATA[David DiStefano, CEO of Richardson, explains that the best way to get salespeople to be innovative is to simply empower them to do so. By asking all employees for ideas and allowing them to take risks, you can create an atmosphere than encourages outside-the-box thinking.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 16 Sep 2009 21:51:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/selling+power.html"><![CDATA[Selling Power]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/salespeople.html"><![CDATA[salespeople]]></category>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[innovation]]></category>
		<category domain="http://resources.bnet.com/topic/calling.html"><![CDATA[calling]]></category>
		<category domain="http://resources.bnet.com/topic/richardson.html"><![CDATA[Richardson]]></category>
		<category domain="http://resources.bnet.com/topic/risk.html"><![CDATA[risk]]></category>
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	<item>
		<title><![CDATA[Why Best Practice Isn't Good Enough]]></title>
		<link><![CDATA[http://blogs.bnet.com/customer-service/?p=209]]></link>
		<description><![CDATA[What business doesn't want to create the kind of distinctive customer experiences that are the envy of competitors? But what does 'wow' service look like? Not like anything you've seen among competitors, according to Lior Arussy of Strativity Group.    To innovate in service, you need to ditch...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 20 Aug 2009 11:03:18 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/best+practice.html"><![CDATA[Best Practice]]></category>
		<category domain="http://resources.bnet.com/topic/service.html"><![CDATA[Service]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/joanna+higgins.html"><![CDATA[Joanna Higgins]]></category>
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		<title><![CDATA[Live Webcast: Innovation That Will Keep Your Customers Coming Back!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1114681]]></link>
		<description><![CDATA[When you tightly integrate your website, in-store systems, print catalogs and other sales channels, you make it easier for your customers to shop with you whenever, wherever—and however—they want. And that keeps them coming back for more. But to pull it all off, you need to have a powerful product...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<pubDate>Thu, 13 Aug 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/webcast.html"><![CDATA[Webcast]]></category>
		<category domain="http://resources.bnet.com/topic/product+information+management.html"><![CDATA[Product Information Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+information.html"><![CDATA[Product Information]]></category>
		<category domain="http://resources.bnet.com/topic/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
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	<item>
		<title><![CDATA[How to Innovate Like Apple]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13501_23-330240.html]]></link>
		<description><![CDATA[Apple's formula for success can be distilled into principles of sound management that could in the right culture flourish elsewhere too.       Clear Your Mind    GOAL: Understand what it takes to create truly  remarkable products.    The word &#8220;zen&#8221;...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 10 Aug 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/americans.html"><![CDATA[Americans]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/smart+phones.html"><![CDATA[Smart Phones]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+governance.html"><![CDATA[Corporate Governance]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/digital+music.html"><![CDATA[Digital Music]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/apple.html"><![CDATA[Apple]]></category>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/design.html"><![CDATA[Design]]></category>
		<category domain="http://resources.bnet.com/topic/ipod.html"><![CDATA[iPod]]></category>
		<category domain="http://resources.bnet.com/topic/iphone.html"><![CDATA[iPhone]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/crash+course.html"><![CDATA[Crash Course]]></category>
		<category domain="http://resources.bnet.com/topic/chris+morrison.html"><![CDATA[Chris Morrison]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
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		<title><![CDATA[Four Principles of Apple’s Successes (and Failures)]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13501_23-330243.html]]></link>
		<description><![CDATA[Apple doesn't play by the same rules as most companies. That's a good thing — usually.                            Principle One: Don&#8217;t Follow Your Customers; Lead...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 10 Aug 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/apple.html"><![CDATA[Apple]]></category>
		<category domain="http://resources.bnet.com/topic/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://resources.bnet.com/topic/design.html"><![CDATA[Design]]></category>
		<category domain="http://resources.bnet.com/topic/ipod.html"><![CDATA[iPod]]></category>
		<category domain="http://resources.bnet.com/topic/iphone.html"><![CDATA[iPhone]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/roundup.html"><![CDATA[RoundUp]]></category>
		<category domain="http://resources.bnet.com/topic/chris+morrison.html"><![CDATA[Chris Morrison]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
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	<item>
		<title><![CDATA[The Science Behind Apple’s Magic]]></title>
		<link><![CDATA[http://www.bnet.com/2436-13501_23-330274.html]]></link>
		<description><![CDATA[A steady stream of revolutionary products. Swarms of devoted fans. Advertising that laughs at the competition. How does Apple do it? We'll show you.Apple has plenty of mystique, but what looks like magic is something a lot more calculated. What works for Apple can be distilled into principles of sound...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 10 Aug 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+feature+package.html"><![CDATA[BNET Feature Package]]></category>
		<category domain="http://resources.bnet.com/topic/apple.html"><![CDATA[Apple]]></category>
		<category domain="http://resources.bnet.com/topic/steve+jobs.html"><![CDATA[Steve Jobs]]></category>
		<category domain="http://resources.bnet.com/topic/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
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