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- The Secret to Eureka Moments
- I'm interested in how people come up with ideas. That's one reason why I reviewed Bernd Schmidt's book "Big Think" (see How To Build Bernd Schmitt's Trojan Horse). So I was eager to read The Road To Eureka! subscription required, a piece in Science News on...
- Blog posts 2008-03-31
- The Best and Worst Business Books
- Steer clear of silly fads and bad advice. Read the books that provide the useful insights you need to advance your professional development.Your time is limited — but the number of business books isn't — and many of the bestsellers aren't even worth their weight in your carry-on. We've sorted...
- Articles 2008-02-19
- Sales-Force Decision Models: Insights from 25 Years of Implementation
- "Content insights are useful in making sales-force decisions. Examples are that profitability is flat for a wide range of sales-force sizes; phased sales-force growth is rarely optimal; focused strategies dominate scattered strategies; most sales territories (55 percent) are too large or too small; and no compensation plan satisfies everyone....
- White papers 2001-06-01
- Needed: A Really Cheap Hybrid (Listening, Honda?)
- The path to profitability with hybrid and battery electric cars may not be at the top of the marketâ€"as Fisker and Tesla are assumingâ€"but at the bottom. Take a look at the price wars developing between Honda and Toyota over, respectively, the Insight and Prius. And that’s only the beginning....
- Blog posts 2009-05-10
- Maximising Global Opportunities
- Entrepreneur David Thomas provides some insights on how to take your business beyond borders.
- Videos 2009-09-09
- Industry Moves: Yahoo's Chief Of Insights Joins Bunchball As CEO
- Another senior exec departure for Yahoo: Chief of Insights Peter Daboll has defected to head up social media and gaming provider Bunchball. Daboll's pedigree in consumer insights is extensive, including stints as president and CEO of *comScore*, president and COO of market research and survey firm MarketTools, and COO...
- External links 2008-12-02
- Find And Keep The Customers You Want: The Customer Insight Mandate
- After a half-decade of inward focus, companies are awakening to the need to shift from customer retention to acquisition. In fact, executives agree that their company's success - in some cases, survival - is directly tied to their ability to more effectively acquire new customers and subsequently develop much more...
- White papers 2005-11-09
- Interviewing The Interviewer
- As you can see, there are plenty of questions that you not only should ask, but also should want to ask. They don't need to be trivial, trite or generic. This is your opportunity to interview the interviewer, while impressing him or her at the same time, and getting some...
- White papers 2008-01-01
- One Great Insight Is Worth A Thousand Great Ideas
- This presentation explains how one great insight is worth a thousand great ideas.
- Presentations 2006-12-01
- Speeding Up Innovation And Squeezing More Insights
- This presentation explains how to speed up innovation and squeezing more insights.
- Presentations
- 3 Things You Must Know In Order To Achieve Effective User Adoption With SaaS
- Effective User Adoption may not be a familiar term. Essentially it is a proxy for business value and is characterized by the following attributes: Core functionality that is measurably connected to business outcomes; A high percentage (85%+) of targeted users actively engaged with core functionality; and Sufficient levels of high...
- White papers
- Sound Intelligent, Powerful, Polished, Articulate, and Confident
- Do you want to sound intelligent, powerful, polished, articulate and confident? Of course you do! Voice coach Carol Fleming, PhD gave the author some great insights based on her years of study and working with thousands of clients. This paper explains: How to sound more intelligent; More powerful; More polished;...
- White papers
- Insight and Strategy in Multiple Cue Learning
- In multiple-cue learning also known as probabilistic category learning people acquire information about cue-outcome relations and combine these into predictions or judgments. Previous studies claim that people can achieve high levels of performance without explicit knowledge of the task structure or insight into their own judgment policies. It has also...
- White papers 2006-01-12
- Setting Ad Budgets: The Strategic Approach - A White Paper for Marketing Professionals
- If one wants to double the profit margin how ambitious and market share how very ambitious over the next two years. To achieve this audacious goal, one needs to invest - in human capital, in more efficient machinery and/or equipment, in product development, and in advertising. This paper talks about...
- White papers
- How DuPont Used Insights From Needs-Based Research to Redefine Brand, Business
- This article provides an insight into how DuPont Performance Coatings DPC, a leading supplier of paint systems to the global automotive industry, used customer insights to reposition its brand. DPC undertook an extensive and rigorous analysis of its markets, brands and most importantly, its customer and the benefits they seek...
- White papers 2004-11-08
- Marketing Challenged to Balance Data With Creative Insight
- Marketers are caught between a rock and a hard place in their quest to balance data with creative insight to design programs that help build long-lasting and profitable customer relationships. To break through, marketers must overcome two key barriers to better balancing data and insights with pragmatism and creativity. The...
- White papers 2005-06-01
- Hidden Flaws in Strategy: Can Insights From Behavioral Economics Explain Why Good Executives Back Bad Strategies?
- Insights from behavioral economics have been used to explain bad decision making in the business world, 2 and bad investment decision making in particular. Some private equity firms have successfully remodeled their investment processes to counteract the biases predicted by behavioral economics. This article aims to help rectify the omission...
- White papers
- Customer Insight As A Driver Of Strategic Innovation
- Customer insight is an approach that leverages insights into the behaviors, perceptions, and needs of current and potential customers by involving them as true partners in the innovation process. This non-traditional approach brings an organization face-to-face with customers and consumers in order to gain fresh insights into both articulated and...
- White papers 2003-01-01
- Eight Insights That Make Selling Easier
- Some surprising insights into the psychology of selling. by Geoffrey James
- Blog posts 2009-11-05
Additional Resources
- Verbatim InSight Portable HD Has Always On Display, Can Serve Cheese [Storage]
- Copy this whole post to another site The 6-ounce Verbatim InSight portable HD has an always-on display that shows its name and remaining capacity even while disconnected. However, I just posted it because I can serve some Brie and Reblochon on it. Hmmm, cheese. The 6 x 3.4 x 0.63-inch...
- News items 2009-08-17
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