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- How to Measure Blogs and Other Consumer Generated Media and What to Do With the Data Once You Have It
- The problem with measuring blogs is not how to do it, but rather that the nature of blogs renders management impossible. This paper looks at both the tools and techniques that can be used to get a handle on this phenomenon, as well as provides advice to communications professional on...
- White papers 2005-03-13
- Illusions of Trust: A Comparison of Corporate Annual Report Executive Letters Before and After SOX
- In this post-Enron society, trust in companies has never been lower. The 2002 Sarbanes-Oxley Act was designed to improve investor confidence by making CEOs and CFOs of public companies legally accountable for the veracity and integrity of their financial statements. Prior research has shown that the executive letter is the...
- White papers 2005-03-13
- Advertising Value Equivalency (AVE)
- The idea of Advertising Value Equivalency AVE has been around for many years. It has generated much debate in the Public Relations industry. This document discusses AVE focusing on both its reliability and validity. Many people are attracted to it because it appears able to put a dollar value on...
- White papers 2003-01-07
- Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities
- Basically, it is any and all research designed to determine the relative effectiveness or value of what is done in public relations. In the short-term, PR measurement and evaluation involves assessing the success or failure of specific PR programs, strategies, activities or tactics by measuring the outputs, outtakes and/or outcomes...
- White papers 2003-01-29
- Selling PR Research Internally: Changing the Mindset About Communications
- The preeminent challenge facing the public relations executive seeking to develop evaluation and measurement systems is gaining acceptance of them from all important parties, starting with the organization head that has to approve the budgets and the staffs who have to develop, execute and then interpret the resulting research. In...
- White papers 2000-10-01
- How Top PR Professionals Handle Hot Air: Types of Corporate Rumors, Their Effects and Strategies to Manage Them
- Seventy-four highly experienced communications and public relations PR professionals serving top-level global corporations responded to a survey investigating types of organizational rumors, their prevalence and effects, the effectiveness of management strategies used to handle them, and psychological and situational variables with which they are associated. Results showed that harmful rumors...
- White papers 2001-11-05
- Putting PR Measurement and Evaluation Into Historical Perspective
- There has been a good deal of attention in recent years on how important it is to measure and evaluate the effectiveness of public relations programs and activities. This article tries to put the entire area of public relations measurement and evaluation into proper historical perspective. It seems that some...
- White papers 2005-02-01
- Measures of Success for Cyberspace
- Almost all organizations today include "the Internet" as an audience, or category of publicity. Recent statistics indicate that consumers are increasingly turning to the Internet first for information on purchases, life choices and news. A proactive PR campaign today must include a web presence, Recognizing that it requires a different...
- White papers 2002-04-04
- Performance Measurement: Can PR/Communication Contribute to the New Bottom Line of Intangible, Non-Financial Indicators
- It's interesting to note that these intangible assets are taken into account when one organization buys another a firm may pay a premium for concepts like loyalty and reputation or brand recognition but once the purchase is completed, the buying firm can not count these "assets" on its books. That's...
- White papers
Additional Resources
- Handling Media Inquiries
- Effectively fielding questions from the press can really help your organization boost its public image, while failing to cooperate can sometimes be disastrous. Before the journalists come calling, develop a strategy for how you will handle media inquires. Are you equipped to reply promptly in order to meet publishing deadlines?...
- Articles 2007-05-03
- Technology Review Names Communications Pioneer Larry Weber To Magazine's Board of Directors; Widely Recognized As One Of The Industry's Foremost Visionaries In Applying Technology To The Practice Of Public Relations
- Technology Review, the Massachusetts Institute of Technology's MIT award-winning magazine of innovation, today announced that Larry Weber, chairman and CEO of Weber Public Relations Worldwide, has joined the magazine's Board of Directors.Weber Public Relations Worldwide is the ninth largest public relations firms in the world. Over the past 20...
- Research articles 1970-01-01
- From Public Relations ... to Public Relationships.(media relations seminar at the 1999 Congress of Cities conference)(Brief Article)
- Do you want a better relationship with the media in your community? If your answer is "yes" (and there aren't many municipal officials who would answer "no") a November 30th Leadership Training Institute seminar in Los Angeles might be just what you're looking for. ...
- Research articles 1999-10-11
- Mickey Foster named chairman of National Investor Relations Institute
- VIENNA, Va.--BUSINESS WIRE--Feb. 7, 1995--The National Investor Relations Institute NIRI has named Mickey Foster as its non-executive chairman for a one-year term beginning in March 1995.Foster replaces Maryla Boonstoppel, vice president of Investor Relations and corporate secretary for Consolidated Freightways Inc. in Palo Alto, Calif.Mickey Foster is vice president of...
- Research articles 1995-02-07
- College Partnership's Public Relations Firm Issues Statement Concerning Smith & Merritt
- The Eversull Group, Inc., College Partnership, Inc.'s CPI (PINKSHEETS: CGPA) financial public relations firm, today issued the following statement regarding CPI's non-existing current relationship with Smith & Merritt Institute, LLC and Acentus Consulting Group. College Partnership, Inc. was a creditor and for a brief time, a shareholder of Smith...
- Research articles 2007-08-08
- On October 15, the Institute for Public Dialogue Will Formally Propose That the Senate Foreign Relations Committee Establish "Public Talks," a New International Conflict Resolutions Process
- Public Talks was introduced in a September 25 opinion editorial in Roll Call http://www.ifpdialogue.com/RollCall.pdf
- Research articles 2007-10-15
- National Institute for Jewish Hospice Accredits VITAS Innovative Hospice Care(R) of Virginia
- To: RELIGION EDITORSContact: Mark Cohen, VP - Communications & Public Relations of VITAS Healthcare Corporation, +1-305-350-5905; or Kathie Boettrich, Senior Vice President of Hill & Knowlton, +1-202-944-5150, for VITAS Healthcare Corporation RICHMOND, Va., May 2 /PRNewswire-USNewswire/ -- The National Institute for Jewish Hospice NIJH has accredited VITAS Innovative Hospice CareR...
- Research articles 2007-05-02
- National Investor Relations Institute's New York Chapter Offering Internship Opportunities; NIRIny Announces Call For Applications For 9/11 Beth Logler Memorial Internship Program For Summer 2005
- NEW YORK -- The New York Chapter of the National Investor Relations Institute NIRI announced today that the call for 2005 applications for the NIRIny 9/11 Beth Logler Memorial Internship program is still open. This internship program provides paid summer internships to children and loved ones of fallen heroes, who...
- Research articles 2005-04-21
- Communicating outside our borders - interview with Global Public Affairs Institute founder Loet Velmans and president Edward Block - interview
- Communicating Outside Our Borders The Global Public Affairs Institute, located at New York University, was established last year to address the growing need for greater knowledge and skills in the multinational management of corporate affairs. The founder and chairman of the institute is Loet Velmans, retired chairman of...
- Research articles 1989-07-01
- Rensselaer Announces New VP for Strategic Communications and External Relations.
- M2 PRESSWIRE-30 November 2006-Rensselaer Polytechnic Institute: Rensselaer Announces New VP for Strategic Communications and External RelationsC1994-2006 M2 COMMUNICATIONS LTD RDATE:30112006 Troy, N.Y. -- Rensselaer Polytechnic Institute today announced the appointment of William N. Walker as Vice President for Strategic Communications...
- Research articles 2006-11-30
- Grace Terzian Joins Hudson Institute as New Vice President for Communications
- WASHINGTON, May 4 /U.S. Newswire/ -- Grace Terzian has joined Hudson Institute as vice president for communications. Terzian was formerly executive director of the Allergy and Asthma Network. She will manage Hudson's publications, public relations, and evWASHINGTON, May 4 /U.S. Newswire/ -- Grace Terzian has joined Hudson Institute as vice...
- Research articles 2006-05-04
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