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- Northwestern University's 2007 Journal of Integrated Marketing Communications Goes "Beyond Traditional Marketing"
- EVANSTON, Ill. -- The 2007 Journal of Integrated Marketing Communications JIMC, a publication launched today by graduate students of the Integrated Marketing Communications IMC program at Northwestern University, goes beyond traditional marketing to explore issues of internal marketing, branded entertainment and marketing measurement. The 2007 issue launches the Marketers' Roundtable,...
- Research articles 2006-11-08
- Northwestern University's Journal Of Integrated Marketing Communications Announces Call for Abstracts
- Student-Managed Annual Publication Launches Author Search for 2008 Edition
- Research articles 2007-04-03
- Journal of Integrated Marketing Communications Announces Call for Abstracts; Northwestern University Student-Managed Annual Publication Launches Author Search for 2007 Edition
- EVANSTON, Ill. -- For more than 16 years, the Journal of Integrated Marketing Communications JIMC has been highlighting best practices in marketing communications and presenting thought-provoking articles from leading academics and practitioners. This spring, the JIMC staff invites industry professionals and academics to share their knowledge and contribute to the...
- Research articles 2006-03-20
- TDK Systems Kicks Off Integrated Marketing Communications Campaign with Halloran, Robertson & Associates
- SAN JOSE, Calif.--BUSINESS WIRE--Oct. 8, 1996--TDK Systems, a leading manufacturer of PC Cards, has launched an integrated marketing communications campaign with Halloran, Robertson & Associates, a full service integrated marketing communications firm specializing in advertising, marketing, consulting and public relations for high technology manufacturers.
- Research articles 1996-10-08
- Toshiba Selects Omnicom for Integrated Marketing Communications and Branding Services in the U.S
- Business/Technology Editors
- Research articles 2002-08-08
- Hitachi High Technologies America Selects FG SQUARED to Build New Web Site; Integrated Marketing Communications Firm to Develop Web Site for Recently Formed Hitachi Company
- Business Editors/High-Tech Writers
- Research articles 2002-12-03
- Leading EdgeSeachange
- Starcom MediaVest Group ceo international operations Kevin Malloy issued five challenges to delegates at the recent forum on strategic communications in Auckland see box on right. Talking about the changing role of advertising in the communications mix,Starcom MediaVest Group ceo international operations Kevin Malloy issued five challenges to delegates at...
- Research articles 2004-05-03
- PSINet SELECTS POPPE TYSON FOR INTEGRATED MARKETING COMMUNICATIONS PROGRAM
- HERNDON, Va.--BUSINESS WIRE--June 9, 1995--Performance Systems International PSINet, Inc. (NASDAQ:PSIX), a leading Internet access provider, announced today that the company has selected Poppe Tyson Advertising & Public Relations as its agency of record.
- Research articles 1995-06-09
- Organization Is The Foundation Of IMC
- Integrated Marketing Communication IMC is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. IMC involves the dynamics between the entities of organization, agencies, and media. The customers are at the center of IMC...
- Presentations 2003-01-01
- Advertising And The Marketing Process
- Advertising is a paid form of communicating the product promotional message by the use of various media amongst the target audience. It is persuasive, informative, and designed to influence purchasing behavior or thought patterns. The various promotional tools involved in product promotion comprise the promotional mix of an organization. They...
- Presentations 2003-01-01
- Integrated Marketing Communication Strategy And Management
- Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product promotion comprise the communications mix of an organization. Marketing communication is instrumental in influencing the purchase decision of the consumer. Integrated Marketing Communication IMC is...
- Presentations 2003-01-01
- Integrated Marketing Communications
- Product promotion is the process of disseminating product related information amongst the target audience with the objective of influencing their purchase decision. The various promotional tools involved in product promotion comprise the promotional mix of an organization. They include advertising, personal selling, sales promotion, and public relations. The paper examines...
- Presentations 2003-01-01
- Integrated Brand Communications
- Integrated Marketing Communication IMC is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. A brand is an assortment of unique values and attributes that a particular product or service promises to deliver to...
- White papers 2003-01-01
- What Is Integrated Marketing Communications
- Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. Integrated Marketing Communication IMC is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. The IMC campaign entails designing...
- Presentations 2003-01-01
- Integrated Marketing Communication
- From the executive summary: ‘Integrated Marketing Communication IMC is more than the coordination of a company's outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy.'...
- White papers 2003-01-01
- You Call That Integrated Marketing Communications?
- The notion of 'Integrated Marketing Communications' came in to effect in the mid 20th century. Integrated marketing communications involve unifying all the marketing efforts to produce a single and valuable product-related message. Many companies followed the aforesaid approach to make a mark in the global market. Most organizations today continue...
- White papers 2003-04-29
- Long-Term Profit Impact of Integrated Marketing Communications Program
- The concept of Integrated Marketing Communications IMC emphasizes the role of synergy, which arises when the combined effect of multiple activities exceeds the sum of their individual effects. This paper investigates the effects of synergy on the profitability of IMC programs in uncertain markets. It develops a dynamic multimedia model...
- White papers 2005-04-15
- The Brand Capability Value of Integrated Marketing Communication (IMC)
- It is now widely accepted that intangible assets provide the most sustainable source of competitive advantage. Indeed, brand equity often accounts for a major portion of shareholder value. However, Ratnatunga, Gray, and Balachandran argue that firms need to go beyond individual asset values be they tangible or intangible and begin...
- White papers
- Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy
- For practitioners, Integrated Marketing Communication IMC has become widely accepted, has pervaded various levels within the firm, and has become an integral part of brand strategy that requires extensive brand development activities within the firm before beginning any external brand communications efforts. Regarding academics, Vargo and Lusch (2004) argued in...
- White papers
- Measurement, Evaluation, And Effectiveness
- Integrated Marketing Communication IMC is the judicious and efficient use of the product promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. The audit of the IMC process is important to measure and evaluate the effectiveness of the promotional message. This also...
- Presentations 2003-01-01
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