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	<title><![CDATA[integrated marketing communication Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/integrated+marketing+communication.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to integrated marketing communication]]></description>
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		<title><![CDATA[Northwestern University's Journal Of Integrated Marketing Communications Announces Call for Abstracts]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_3/ai_n27188341]]></link>
		<description><![CDATA[Student-Managed Annual Publication Launches Author Search for 2008 Edition]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 03 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/northwestern+university.html"><![CDATA[Northwestern University]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Northwestern University's 2007 Journal of Integrated Marketing Communications Goes "Beyond Traditional Marketing"]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Nov_8/ai_n27036382]]></link>
		<description><![CDATA[EVANSTON, Ill. -- The 2007 Journal of Integrated Marketing Communications JIMC, a publication launched today by graduate students of the Integrated Marketing Communications IMC program at Northwestern University, goes beyond traditional marketing to explore issues of internal marketing, branded entertainment and marketing measurement. The 2007 issue launches the Marketers' Roundtable,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 08 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/northwestern+university.html"><![CDATA[Northwestern University]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Journal of Integrated Marketing Communications Announces Call for Abstracts; Northwestern University Student-Managed Annual Publication Launches Author Search for 2007 Edition]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_March_20/ai_n16109637]]></link>
		<description><![CDATA[EVANSTON, Ill. -- For more than 16 years, the Journal of Integrated Marketing Communications JIMC has been highlighting best practices in marketing communications and presenting thought-provoking articles from leading academics and practitioners. This spring, the JIMC staff invites industry professionals and academics to share their knowledge and contribute to the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/northwestern+university.html"><![CDATA[Northwestern University]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Long-Term Profit Impact of Integrated Marketing Communications Program]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=134567]]></link>
		<description><![CDATA[The concept of Integrated Marketing Communications IMC emphasizes the role of synergy, which arises when the combined effect of multiple activities exceeds the sum of their individual effects. This paper investigates the effects of synergy on the profitability of IMC programs in uncertain markets. It develops a dynamic multimedia model...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 15 Apr 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/internet-journals.html"><![CDATA[Internet-Journals]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Leading EdgeSeachange]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5642/is_200405/ai_n23668171]]></link>
		<description><![CDATA[Starcom MediaVest Group ceo international operations Kevin Malloy issued five challenges to delegates at the recent forum on strategic communications in Auckland see box on right. Talking about the changing role of advertising in the communications mix,Starcom MediaVest Group ceo international operations Kevin Malloy issued five challenges to delegates at...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[media]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
		<category domain="tickers">KO</category>
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		<title><![CDATA[You Call That Integrated Marketing Communications?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=98211]]></link>
		<description><![CDATA[The notion of 'Integrated Marketing Communications' came in to effect in the mid 20th century. Integrated marketing communications involve unifying all the marketing efforts to produce a single and valuable product-related message. Many companies followed the aforesaid approach to make a mark in the global market. Most organizations today continue...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 29 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/marketingprofs.html"><![CDATA[MarketingProfs]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Integrated Marketing Communications and Promotion]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61155]]></link>
		<description><![CDATA[The presentation defines the elements of promotion, advertising strategies and other methods of promotion. It explains the product life cycle and promotional objectives that is three step process creating awareness for the product, growth stage and the maturity level for maintenance of sale, distribution channels and shelf space. It explains...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/lars+perner.html"><![CDATA[Lars Perner]]></category>
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		<title><![CDATA[E-Marketing Communication]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82261]]></link>
		<description><![CDATA[An organization has to convey the message regarding its products to the target audience. This is necessary in order to raise awareness about the product per se and its attributes. Herein comes in the need for communication. The organization uses different communication channels for conveying its message. Integrated Marketing Communication...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/communication+channel.html"><![CDATA[Communication Channel]]></category>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+central+florida.html"><![CDATA[University Of Central Florida]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Integrated Marketing Communications]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82264]]></link>
		<description><![CDATA[Promotion is the process of informing, persuading, and reminding the consumer about a particular product. This process is instrumental in influencing the consumer's purchase decision. The promotion mix of the organization includes advertising, sales promotion, and public relations. Integrated Marketing Communication IMC is the coordination of all promotional activities to...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/thomson+corp..html"><![CDATA[Thomson Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TOC</category>
		<category domain="tickers">TOC</category>
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		<title><![CDATA[Overview Of Integrated Marketing Communication]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82268]]></link>
		<description><![CDATA[Integrated Marketing Communication IMC is the coordination of all promotional activities to convey a customer focused promotional message. It consists of several communication channels that include advertising, publicity, and sales promotion. The paper presents an overview of IMC and discusses the issues involved therein.   ]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+kentucky.html"><![CDATA[University Of Kentucky]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Integrated Marketing Communications Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82271]]></link>
		<description><![CDATA[Promotion is the process of informing, persuading, and reminding the consumer about a particular product. This process is instrumental in influencing the consumer's purchase decision. The promotion mix of the organization includes advertising, sales promotion, and public relations. Integrated Marketing Communication IMC is the effective coordination of all promotional activities...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/carnegie-mellon+university.html"><![CDATA[Carnegie-Mellon University]]></category>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
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		<title><![CDATA[What Is Integrated Marketing Communications?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82273]]></link>
		<description><![CDATA[Promotion involves informing, persuading, and reminding the target audience about the product on offer. It influences the purchase decision of the individual. Several channels are available for propagating the message. They include advertising, sales promotion, and publicity. The effective and judicious use of these channels in conveying the message is...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+west+georgia.html"><![CDATA[University Of West Georgia]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Integrated Marketing Communications - Deborah Baker]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82279]]></link>
		<description><![CDATA[Marketing communication mix consists of the different communication channels available to the organization in order to communicate with the target audience about the product on offer. These channels include advertising, sales promotion, and public relations. Integrated Marketing Communication IMC is the effective coordination of all promotional activities to convey a...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/thomson+corp..html"><![CDATA[Thomson Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TOC</category>
		<category domain="tickers">TOC</category>
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		<title><![CDATA[Communicating To Mass Markets]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82285]]></link>
		<description><![CDATA[Marketing communication seeks to inform and persuade consumers about a particular product. It facilitates in the demand sustenance of the product in market and is instrumental in influencing the consumer's purchase decision. Integrated Marketing Communication IMC is the coordination of all promotional activities to convey a customer focussed promotional message....]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Promotion & Integrated Marketing Communications]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82288]]></link>
		<description><![CDATA[Promotion is the process of informing, persuading, and reminding the target audience about a particular product or service. It is carried out with a view to influence the purchase decision of the consumer. The promotional mix consists of the different communication channels through which the message is communicated to the...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ohio+university.html"><![CDATA[Ohio University]]></category>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Integrated Marketing Communications]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=82289]]></link>
		<description><![CDATA[Integrated Marketing Communication IMC is the effective and judicious use of the different communication channels available to an organization towards delivering a clear, consistent, and customer focussed message about the product among the target audience. The different channels include advertising, personal selling and sales promotion. The paper examines issues involved...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/brigham+young+university.html"><![CDATA[Brigham Young University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Marketing Communication And Personal Selling]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=83516]]></link>
		<description><![CDATA[The role of marketing communication is to inform, remind, and persuade the target audience about a particular product or service. Advertising, personal selling, publicity, and public relations form the components of the marketing communication or promotional mix. Integrated Marketing Communication IMC is the strategic use of the aforesaid components towards...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+communication.html"><![CDATA[Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/thomson+corp..html"><![CDATA[Thomson Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TOC</category>
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		<title><![CDATA[Designing And Managing Integrated Marketing Communications]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=84446]]></link>
		<description><![CDATA[Integrated Marketing Communication IMC is the judicious and efficient use of the promotional tools so that a universal, clear, and effective promotional message is communicated amongst the target audience. Determining the tastes and preferences of the target audience and accordingly sending the right kind of promotional message through the right...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Promotion — Introduction To Integrated Marketing Communications]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=84447]]></link>
		<description><![CDATA[Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. The promotional activity has to be handled very carefully as it is through this activity that the product or service is introduced in the market. It is said that the ‘first' impression is the ‘last'...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+promotion.html"><![CDATA[Product Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/mcgraw-hill+companies.html"><![CDATA[McGraw-Hill Companies]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MHP</category>
		<category domain="tickers">MHP</category>
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		<title><![CDATA[Integrated Marketing Communications: The Promotion Superhighway]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=84450]]></link>
		<description><![CDATA[Product promotion involves disseminating a clear and consistent promotional message regarding a particular product or service. Integrated Marketing Communication IMC is the process of developing and implementing various techniques of persuasive marketing communication amongst the target audience. The different elements of the IMC include advertising, sales promotion, public relations, personal...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/product+promotion.html"><![CDATA[Product Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/integrated+marketing+communication.html"><![CDATA[Integrated Marketing Communication]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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