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- Using Integrated Marketing To Build Your Brand
- Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful brand is the result of a painstaking promotional effort over substantial amount of time. The organization conveys a particular message about the product to the target audience. The target audience...
- Presentations 2003-01-01
Additional Resources
- Northwestern University's 2007 Journal of Integrated Marketing Communications Goes "Beyond Traditional Marketing"
- EVANSTON, Ill. -- The 2007 Journal of Integrated Marketing Communications JIMC, a publication launched today by graduate students of the Integrated Marketing Communications IMC program at Northwestern University, goes beyond traditional marketing to explore issues of internal marketing, branded entertainment and marketing measurement. The 2007 issue launches the Marketers' Roundtable,...
- Research articles 2006-11-08
- Integrated Marketing
- Integrated marketing gives your campaign a life of its own. To reduce marketing costs by generating return business and referrals, a marketing database is a must. An integrated solution to a marketing problem begins with close inspection of yourself, your target audience and your marketing environment. Integrated marketing is the...
- White papers 2003-01-01
- You Call That Integrated Marketing Communications?
- The notion of 'Integrated Marketing Communications' came in to effect in the mid 20th century. Integrated marketing communications involve unifying all the marketing efforts to produce a single and valuable product-related message. Many companies followed the aforesaid approach to make a mark in the global market. Most organizations today continue...
- White papers 2003-04-29
- Aprimo joins EMC Documentum alliance program to deliver integrated marketing solutions; Integrated Aprimo and EMC Documentum applications to provide customers with best-in-class, end-to-end Marketing Resource Management.
- M2 PRESSWIRE-28 February 2005-Aprimo: Aprimo joins EMC Documentum alliance program to deliver integrated marketing solutions; Integrated Aprimo and EMC Documentum applications to provide customers with best-in-class, end-to-end Marketing Resource ManagementC1994-2005 M2 COMMUNICATIONS LTD RDATE:28022005 Aprimo, a global leader in Enterprise...
- Research articles 2005-02-28
- Integrated Marketing: The ideal candidate ; Marketplace demands mixed skill-set.
- Ten years ago, the graduate-level marketing program at Northwestern University changed its name to Integrated Marketing Communications to serve a marketplace moving toward multidisciplinary marketing tied to corporate strategy and business results ra Ten years ago, the graduate-level marketing program at Northwestern University changed its...
- Research articles 2002-02-25
- Integrated Marketing Communication
- From the executive summary: ‘Integrated Marketing Communication IMC is more than the coordination of a company's outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy.'...
- White papers 2003-01-01
- Interep and Cybereps Host Integrated Marketing Workshop
- Business Editors NEW YORK--BUSINESS WIRE--April 27, 2001 Industry Experts Say "No Medium Can Do It All" Amidst 30,000 Daily Ad Impressions; Cite Strengths of Integrated Radio and Internet Campaigns Interep (Nasdaq:IREP) and Cybereps, an Interep Company, recently sponsored a workshop entitled, "What's In Integrated Marketing," in Boston,...
- Research articles 2001-04-27
- TDK Systems Kicks Off Integrated Marketing Communications Campaign with Halloran, Robertson & Associates
- SAN JOSE, Calif.--BUSINESS WIRE--Oct. 8, 1996--TDK Systems, a leading manufacturer of PC Cards, has launched an integrated marketing communications campaign with Halloran, Robertson & Associates, a full service integrated marketing communications firm specializing in advertising, marketing, consulting and public relations for high technology manufacturers.
- Research articles 1996-10-08
- JetBlue Airways Awards Integrated Marketing Campaign to Arnold Communications
- Business & Marketing Editors/Aviation Writers NEW YORK--BUSINESS WIRE--May 31, 2000 JetBlue Airways today announced it has selected Arnold Communications to handle its integrated marketing campaign. JetBlue Airways awarded the account to Arnold without a formal review. The prior agency was Merkley Newman Harty. "Having worked closely with...
- Research articles 2000-05-31
- Dendrite Launches First Source Integrated Marketing Providing Pharmaceutical Companies with Powerful Asset to Expand the Reach to Physicians
- BEDMINSTER, N.J. -- Dendrite Combines Power of Precision Targeting, Execution and Measurement to Increase Reach and "Share of Voice" Dendrite International, Inc. (NASADAQ: DRTE) a leading provider of clinical, marketing, and sales solutions for the pharmaceutical industry, today announced the launch of First Source Integrated MarketingTM, an indispensable industry...
- Research articles 2004-09-28
- Hillert and Co. Selects Siebel CRM OnDemand for Integrated Marketing Campaigns; Siebel Enables Marketing Agency to Deliver Improved Campaign Management to Customers
- SAN MATEO, Calif. -- Siebel Systems, Inc. (NASDAQ:SEBL), a leading provider of customer-facing solutions, today announced that Hillert and Co., an integrated marketing communications agency, has selected Siebel CRM OnDemand as its hosted CRM solution. The agency anticipates benefiting from Siebel's out-of-the-box campaign management and integrated analytic functions.
- Research articles 2005-11-07
- Pitney Bowes intelligently plots strategy for MapInfo.(BtoB Special Report: Integrated Marketing Success)(Pitney Bowes MapInfo)
- To communicate its positioning of "location intelligence,'' while at the same time developing a broader brand campaign, Pitney Bowes MapInfo initiated an integrated marketing program including a white paper, webinar, cover wrap, direct mail and To communicate its positioning of "location intelligence,'' while at...
- Research articles 2007-08-13
- Integrated Marketing Professionals and Aviation Industries Sign Letter of Intent to be Acquired by ByeByeNow.com
- BOCA RATON, Fla.--BUSINESS WIRE--June 4, 1999-- Integrated Marketing Professionals, Inc. (OTC BB:POKR) and Aviation Industries Corporation (OTC BB:AVIA) have announced the signing of a Letter of Intent to be acquired jointly by ByeByeNow.Com, Inc., a recently formed South Florida-based company that intends to specialize in leisure travel tours and...
- Research articles 1999-06-04
- Targetbase Selects Alterian for Analytically Led Integrated Marketing
- Alterian (LSE: ALN), the leading global enterprise marketing platform provider, has signed Targetbase to its growing channel partner network . With the addition of Targetbase, Alterian now provides marketing software to 9 of the top 10 database marketing service providers as stated by a leading analyst company. Targetbase,...
- Research articles 2007-11-01
- Allan J. Steinmetz, former Senior Vice President of Marketing and Communications at Arthur D. Little, Inc. and former Worldwide Director of Marketing and Communications at Andersen Consulting, to form integrated marketing strategy and management consultin
- BOSTON--BUSINESS WIRE--March 24, 1999--Allan Steinmetz has announced the formation of a new integrated marketing strategy and management consulting firm called Inward Strategic Consulting. The firm will be headquarted in Boston. Mr. Steinmetz was a Senior Vice President of the global management/technology consulting firm, Arthur D. Little for the past five...
- Research articles 1999-03-24
- Integrated Marketing Communications: The Promotion Superhighway
- Product promotion involves disseminating a clear and consistent promotional message regarding a particular product or service. Integrated Marketing Communication IMC is the process of developing and implementing various techniques of persuasive marketing communication amongst the target audience. The different elements of the IMC include advertising, sales promotion, public relations, personal...
- Presentations 2003-01-01
- The Nature Of Integrated Marketing Communications
- Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. The different tools of marketing communication include advertising, sales promotion, and public relations. Integrated Marketing Communication IMC involves optimum coordination of the aforesaid tools to disseminate a universal, clear, and effective promotional...
- Presentations 2003-01-01
- Integrated Marketing Communication Strategy And Management
- Marketing communication is the process of informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product promotion comprise the communications mix of an organization. Marketing communication is instrumental in influencing the purchase decision of the consumer. Integrated Marketing Communication IMC is...
- Presentations 2003-01-01
- Striking At The Achilles Heel Of Integrated Marketing
- From the executive summary: 'Integration is a marketing catchphrase of the moment. Its value propositions seem unquestionably strong. The whole of a marketing initiative can be greater than the sum of its multidisciplinary parts if those parts work tightly together to assist one another. While certainly capable of delivering on...
- White papers 2004-05-18
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