BNET Industries
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Dow Jones Description
Intelliseek became a wholly-owned subsidiary of the Nielsen Company in 2006. The new company, called Nielsen Buzzmetrics, is headquartered in New York.
CEO
Mike NazzaroContact Information
Peer Companies
NAICS Code Custom Computer Programming Services: 541511
News & Analysis
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intelliseek - All News and Analysis
Word-of-mouth shops new hot targets; WPP, Aegis zero in on prospects as VNU looks to snatch up Intelliseek.(News)
Byline: Matthew Creamer Byline: Matthew Creamer
WebRenderer Aids in Content Discovery with Intelliseek's Enterprise Discovery Suite
HOBART, Tasmania -- JadeLiquid Software, a leading Java component provider, today announced that Intelliseek Inc would utilize its WebRendererTM JavaTM component in its Enterprise Discovery Suite.
Consumers Have High Super Bowl Expectations for Budweiser, Pepsi TV Ads, Intelliseek Finds; Survey Measuring Anticipated ``Buzz'' Puts Key Brands, Advertising Agencies on Notice
CINCINNATI -- Consumers bring extraordinarily high expectations about the quality of the television ads they expect to see from major brands and advertising agencies during the Feb. 6, 2005 Super Bowl, according to an Intelliseek survey. And they have particularly high expectations for Budweiser and Pepsi ads, based on consumer...
Johnny Depp, ``Fahrenheit 9/11'' Captured Bloggers' Attention in 2004, Intelliseek Finds; BlogPulse.com Year-end Review Examines Entertainment Trends in Blogging
CINCINNATI -- Actor Johnny Depp, the "Star Wars" trilogy DVD and Michael Moore's "Fahrenheit 9/11" provided much of the entertainment-related discussion in blogs in 2004, according to a year-end analysis of blog content by Intelliseek's BlogPulse.com portal.
Jon Stewart's ``Crossfire'' Transcript Most Blogged News Item of 2004, Intelliseek Finds; Yahoo! News the Top News Source, Boing Boing the Top Blog, Says BlogPulse.Com Year-End Review
CINCINNATI -- The transcript of comedian Jon Stewart's not-so-funny October debate with CNN "Crossfire" hosts Tucker Carlson and Paul Begala was the No. 1 "blogged" news item of 2004 at BlogPulse.com, according to marketing intelligence firm Intelliseek.
Intelliseek Names Mike Nazzaro CEO; Mahendra Vora Becomes Executive Chairman of the Board
Intelliseek Inc., a leading marketing intelligence solutions company, today announced that President and COO Mike Nazzaro has been named Chief Executive Officer.
Drudge Report, DailyKos and Instapundit Grab Most ``Buzz'' Among Political Blogs, Says Intelliseek; For Traditional News, Bloggers Seek out New York Times, Washington Post and Yahoo
CINCINNATI -- Bloggers covering the 2004 political scene cite Matt Drudge's Drudge Report, Markos Moulitsas Zuniga's DailyKos and Glenn Reynolds' Instapundit blogs most frequently in their writings, but for traditional news sources, they rely on the New York Times, Washington Post and Yahoo! News.
Intelliseek Named to Inc. 500 List of Fastest-Growing Private Companies; First-Ever Inclusion on Prestigious List Boosts Cincinnati Marketing Intelligence Firm
CINCINNATI -- Intelliseek Inc., a marketing intelligence firm that provides technology-driven solutions to measure and analyze online word-of-mouth behavior for marketing and advertising professionals, has placed 294th on Inc. magazine's 2004 list of the country's 500 fastest growing, privately held companies.
Product Placement Tactics: What If No One Notices?; Intelliseek Offers Online Seminar on Measuring Product-Placement Effectiveness
CINCINNATI -- From "The Apprentice" to "Survivor" to "Oprah Winfrey" to major motion pictures, marketers today are spending millions of dollars on so-called "product placement" advertising. But how do advertisers know if consumers actually notice a product or whether the message gets through? Most importantly, do advertisers get their money's...
Marketers Must Understand Blog Behavior, Says Intelliseek
Marketers can't afford to ignore the power and influence of blogs, says Intelliseek, a leading marketing intelligence firm that specializes in blog analytics and online consumer "buzz" and behavior.
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| Mike Nazzaro | CEO |
| David Potter | CFO |
| Sundar Kadayam | CTO |
| Richard Nelson | Executive Vice President, Corporate Development An |
| Chris Connaughton | Vice President, Technology |
| Jay Stockwell | Vice President |
| Karthik Iyer | Vice President |
| Nick Langeveld | Vice President of Finance |
| Ora Lassila | Research Manager, Technology |
| Dr Andrew McCallum | |
| Dwight Merriman | |
| John F Kwant | |
| Kevin O'Connor | |
| William Cohen | Senior Research Scientist |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| Itzhak Fisher | Chairman |
| Mahendra Vora | Chairman |
| Bill Hildebolt | Board of Directors |
| Bryan H. Fairbanks | Board of Directors |
| James L. Heskett | Board of Directors |
| John Gardner | Board of Directors |
| John H. Wyant | Board of Directors |
| Marina V.N. Whitman | Board of Directors |
| Pete Blackshaw | Board of Directors |
| Rick Kieser | Board of Directors |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | CEO | Current |
| Procter & Gamble | Former | |
| Harvard Business School | master's in business administration | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | CFO | Current |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | CTO | Current |
| Unisys Corporation | Former | |
| Profusion, LLC | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Executive Vice President, Corporate Development An | Current |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Vice President, Technology | Current |
| International Business Machines Corporation | Software Engineer | Former |
| University of Cincinnati | bachelor of science degree in electrical engineering | Former |
Jay leads Nielsen BuzzMetricsa coast-to-coast sales team, bringing to the position a career marked by deep experience in selling technology-enabled marketing services, brand management and new initiative development. From 2004-2006, Jay headed up the sales team at Intelliseek Inc. as Senior Vice President of sales, acquired by BuzzMetrics in 2006, where he was the architect of a transformation of the sales organization which resulted in 115% growth in sales in 2005, positioning the company for acquisition. Prior to Intelliseek, Jay was senior director of sales for Catalina Marketing, where he helped the $450 million firm build its core business and develop new initiatives including leading the beverage alcohol sales effort in the Premium Brands Group. Before joining Catalina, he worked in brand management at Procter & Gamble for Puffs and Pampers and as a ConAgra brand manager for the Banquet and Marie Callendar's franchises. Jay also serves as a Commander in the United States Naval Reserve. After 18 years of service (eight active, 10 in reserves) in the P-3 Orion as a U.S. Naval Flight Officer (submarine tracking and counter narcotics operations), Commander Stockwell is finishing his military career as a Navy Blue and Gold Officer in the Naval Academy Information Program, where he interviews and evaluates prospective Midshipmen for the U.S. Naval Academy from the Orange County, CA, area where he lives. Jay received his master's degree in Business Administration in Marketing from George Washington University's School of Business in Public Management in 1994 while teaching at the United States Naval Academy in his final shore duty assignment in the Navy. He received a bachelor of science degree in Finance from the University of Nebraska in 1986, where he attended on a Navy ROTC (Reserve Officers Training Corps) scholarship.
| Organization | Position | Status |
|---|---|---|
| Nielsen BuzzMetrics | Senior Vice President of Sales | Current |
| Intelliseek, Inc. | Vice President | Current |
| U.S. Navy | Naval Flight Officer | Former |
| University of Nebraska | Bachelor of Science Degree In Finance | Former |
| The George Washington University | Business Administration In Marketing | Former |
| United States Naval Academy | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Vice President | Current |
| Procter & Gamble | Former | |
| The Ohio State University | doctoral degree | Former |
| University of Cincinnati | master's degree in business administration | Former |
| Indian Institute of Technology | bachelor of technology degree | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Vice President of Finance | Current |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Research Manager, Technology | Current |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Current | |
| University of Massachusetts Amherst | Research Associate Professor | Former |
| University of Rochester | PhD in computer science | Former |
| Organization | Position | Status |
|---|---|---|
| Panther Express Corp. | Co-Founder and Chairman | Current |
| Alleycorp | Chairman & Co-Founder | Current |
| Shopwiki Inc. | Co-Founder | Current |
| Intelliseek, Inc. | Current | |
| Phanfare, Inc. | Board of Directors | Current |
| DoubleClick Inc. | Chief Technology Officer | Former |
| DoubleClick Inc. | architect | Former |
| The Open Mind | Former | |
| Shopwiki Inc. | Chairman | Former |
| Miami University | B.S. With Honors In Systems Analysis | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Current | |
| General Motors Corporation | Former | |
| Pitney Bowes Inc. | Former | |
| Deloitte Touche Tohmatsu | Former | |
| Internet Business Development | Former | |
| Kellogg School of Management at Northwestern University | master's degree in business administration | Former |
| University of Michigan | bachelor's degree in industrial and operations engineering | Former |
| Organization | Position | Status |
|---|---|---|
| The Popcorn Factory | Director | Current |
| Intelliseek, Inc. | Current | |
| Netjumper Software LLC | Current | |
| DoubleClick Inc. | Chairman | Current |
| Travidia, Inc. | Board of Directors | Current |
| DoubleClick Inc. | Founder | Former |
| The Popcorn Factory | Director | Former |
| 1-800-Flowers.com, Inc. | Board of Directors | Former |
| University of Michigan | BSEE degree | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Senior Research Scientist | Current |
| Manhattan College | Director of Development | Former |
| Rutgers University | doctorate degree in computer science | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Chairman | Current |
Mahendra is a veteran entrepreneur who has 17 years experience in leading large, cutting-edge software initiatives. Before founding Intelliseek, he has helped co-found and sell three high-tech startups to Fortune 500 companies in the past 10 years, including ICC and Pioneer Systems (acquired by Unisys). Mahendra became the CEO of the Intelliseek's PlanetFeedback division in 2001 when PlanetFeedback merged with Intelliseek. Mahendra has held senior executive positions at Fortune 500 IT firms and is on the board of directors of many early-stage, high-tech companies throughout the United States. Mahendra has extensive experience in working with and developing Information Technology solutions for many multi-billion dollar organizations across the world. Mahendra possesses a hard-to-find combination of skills -technology vision, sophisticated marketing and interpersonal leadership. Mahendra has been the recipient of the 2000 "Entrepreneur of the Year" award from the Association for Corporate Growth. Mahendra has a MCS from the University of Michigan and BSc. from Gujarat University in India.
| Organization | Position | Status |
|---|---|---|
| Icall India Limited | Chairman | Current |
| Bluespring Software, Inc. | Chairman | Current |
| Intelliseek, Inc. | Chairman | Current |
| Ascendum | Chairman | Current |
| Riskaware, Inc | Board Member | Current |
| Marshal Limited | Board of Directors | Current |
| Unisys Corporation | Former | |
| VeriSign, Inc. | Former | |
| Ernst & Young | Former | |
| Lucrum, Inc. | Board of Directors | Former |
| Intelliseek, Inc. | Board of Directors | Former |
| University of Michigan | Master's Degree In Computer Science | Former |
| Gujarat University | bachelor of science degree in Electronics and Communications | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Board of Directors | Current |
| Backchannelmedia, Inc. | Advisory Board member | Current |
| Harvard Business School | Student Body President | Former |
| Wachovia Corporation | Former | |
| Morgan Stanley | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Board of Directors | Current |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Board of Directors | Current |
| Organization | Position | Status |
|---|---|---|
| Bluerun Ventures | Partner | Current |
| Airgo Networks, Inc. | Observer | Current |
| Hand Corporation | Director | Current |
| Sequoia Communications | Director | Current |
| Cerebra, Inc. | Director | Current |
| Anthology Solutions, Inc. | Director | Current |
| Ugenie Inc. | Board of Directors | Current |
| Intelliseek, Inc. | Board of Directors | Current |
| Bluerun Ventures | Co-Founder | Former |
| University of Chicago | MBA | Former |
| University of Cincinnati College of Law | Degree | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Board of Directors | Current |
| Organization | Position | Status |
|---|---|---|
| Word of Mouth Marketing Association Inc. | Cmo, Nielsen Buzzmetrics | Current |
| Word of Mouth Marketing Association Inc. | Co-Founder | Current |
| Pete Blackshaw | Current | |
| Intelliseek, Inc. | Board of Directors | Current |
| Intelliseek, Inc. | Chief Marketing and Client Satisfaction Officer | Former |
| Planetfeedback | Founder | Former |
| Word of Mouth Marketing Association Inc. | Observer | Former |
| Advertising Age | Former | |
| CNN Worldwide | Former | |
| WebMediaBrands Inc. | Former | |
| Procter & Gamble | Former |
| Organization | Position | Status |
|---|---|---|
| Intelliseek, Inc. | Board of Directors | Current |
| The Anderson School | bachelor's degree in economics and also earned a master's degree in business administration | Former |
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