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- Managing Value in a Downturn
- "Branding in a Recession : Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions. This paper concentrates on the need to pinpoint brands as potentially...
- White papers 2003-01-01
- FASB Statements No. 141 & 142 The impact on intangible assets, including brands
- The purpose of this document is to highlight some of the more important changes that FAS 141 and 142 will entail, with particular emphasis on the impact on brand. The FASB issued FAS 141 and FAS 142, two pronouncements with profound ramifications, particularly on the accounting for the effects of...
- White papers 2003-01-01
- Leveraging Brand Value In A Downturn
- The article is about the brand value management and the tool design for brand efficiency audit. Brand Value Management is in action as today's most successful companies manage their intangible assets as intensely as their tangible assets. As a first step in internal analysis, Brand Efficiency Audit to help...
- White papers 2001-02-01
- Successfully Navigating a Name Change
- Name change does not have to be a nightmare after all. However, it does involve a lot of hard and meticulous work. A carefully planned strategy, with a systematic methodology will ensure a smooth transition to a new name and will lead to success. A name is the first public...
- White papers 2002-01-01
- Managing Value in a Downturn: Branding in a Recession
- Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions. This paper concentrates on the need to pinpoint brands as potentially the most resilient assets a company...
- White papers 2003-10-27
Additional Resources
- Bass Hotels & Resorts Expands Inter-Continental Brand in New York With Purchase of Former Ritz-Carlton
- ATLANTA--BUSINESS WIRE--July 15, 1999-- Property Will be Known as Central Park Inter-Continental New York Following $62.5 Million Purchase Bass Hotels & Resorts will significantly expand its Inter-Continental hotel brand in New York City with the purchase of the former Ritz-Carlton Hotel from Starwood Hotels and Resorts. The...
- Research articles 1999-07-16
- Polyair Inter Pack Inc.: Cantar Commences Marketing of Dirt Devil'R' Brand Products
- TORONTO -- Cantar Pool Products, a division of Polyair Inter Pack Inc. (TSX:PPK)(AMEX:PPK) has announced that it has commenced marketing swimming pool products under the Dirt DevilR brand. Cantar recently acquired from Royal Appliance Manufacturing Company of Glenwillow, Ohio, a 3-year exclusive licence throughout North America...
- Research articles 2005-11-03
- Inter Parfums Appoints Marcella Cacci President of Burberry Fragrances
- NEW YORK -- Inter Parfums, Inc. (NASDAQ National Market: IPAR) today announced the appointment of Marcella Cacci to the post of President of Burberry Fragrances worldwide effective March 15, 2005. Burberry Fragrances will be a new operating division dedicated solely to the Burberry brand within Inter Parfums, S.A., our Paris...
- Research articles 2005-02-08
- Strategic Hotel Capital, GIC Real Estate Pte Ltd Purchase Hotel Inter-Continental, Prague; Inter-Continental Wins Management Contract
- CHICAGO--BUSINESS WIRE--Aug. 18, 1999-- Strategic Hotel Capital Inc. SHCI, an upscale and luxury global hotel investment company based in Chicago, and GIC Real Estate Pte Ltd GIC RE, the real estate investment arm of the Government of Singapore Investment Corp. Pte Ltd, today announced the acquisition of the Hotel...
- Research articles 1999-08-18
- Bass Hotels & Resorts, Grupo Real, Expand Inter-Continental Brand in Central America With Opening of Hotel Inter-Continental Guatemala
- Business Editors MIAMI--BUSINESS WIRE--Oct. 17, 2000 New Hotel is the Seventh Property Stemming From 1997 Commercial Agreement Bass Hotels & Resorts (LON:BAS) (NYSE:BAS) ADRs and Grupo Real, the hotel operating division of El Salvador-based Grupo Poma, today announced the opening of the Hotel Inter-Continental Guatemala. The...
- Research articles 2000-10-17
- Polyair Inter Pack Inc.: Cantar Commences Marketing of Dirt Devil'R' Brand Products.
- TORONTO, ONTARIO, Nov 3, 2005 CCNMatthews via COMTEX -- Cantar Pool Products, a division of Polyair Inter Pack Inc. (TSX:PPK)(AMEX:PPK) has announced that it has commenced marketing swimming pool products under the Dirt DevilR brand. Cantar recently acquired from Royal Appliance Manufacturing Company of Glenwillow, Ohio,...
- Research articles 2005-11-03
- Inter-Alliance, Millfield merger confirmed.
- Inter-Alliance and Millfield have confirmed a merger deal to create a firm of almost 2000 IFAs. The deal, which took two months to complete, will mean Inter-Alliance's advisers will have access to the Lifetime wrap account, to be launched in the autumn, in which...
- Research articles 2004-08-09
- Inter Parfums tops FiFi honours.(Annual Fragrance Foundation Awards)
- The 33rd Annual Fragrance Foundation Awards, held in New York on 7 April, saw Inter Parfums receive five coveted FiFi awards, while Cosmopolitan Cosmetics received four and Coty and Puig both received three. Chairman and chief executive officer of Inter Parfums, Jean Madar, ...
- Research articles 2005-04-22
- Inter Parfums in Burberry's/Ombre Rose acquisitions. (Inter Parfums, S.A.)
- Jean Philippe Fragrances French subsidiary, Inter Parfums S.A., has acquired the license and inventory of the Ombre Rose fragrance brand from Alfin Inc. for an aggregate value of $3.5 million and is likely to acquire the Burberry's catalogue, according to information available as we went to...
- Research articles 1993-08-15
- Modeling Category-Level Purchase Timing With Brand-Level Marketing Variables
- Purchase timing of households is usually modeled at the category level. Marketing efforts are however only available at the brand level. Hence, to describe category-level inter-purchase times using marketing efforts one has to construct a category-level measure of marketing efforts from the marketing mix of individual brands. This paper discusses...
- White papers 2003-04-17
- Inter-Conti adds 'lifestyle brand'.(North America)(Hotel Indigo)
- InterContinental Hotels Group IHG is celebrating its one-year anniversary as an independent hotel company with the launch of the company's seventh brand, Hotel Indigo. Set to debut this fall in a trendy Atlanta neighborhood, Hotel Indigo is characterized as an upper, mid-market lifestyle brand for customers...
- Research articles 2004-06-01
- A Dynamic Multinomial Probit Model For Brand Choice With Different Long-Run And Short-Run Effects
- This paper proposes a dynamic multinomial probit model in order to estimate the long-run and short- run effects of marketing mix variables on brand choice. The latent variables, which contain the unobserved perceived utilities, follow a first-order vector error correction autoregressive process of order with current and lagged explanatory variables....
- White papers 2000-09-05
- Thai Leather Firms Find Success Upmarket, Need More Brand Recognition Abroad.
- By Somporn Thapanachai, Bangkok Post, Thailand Knight Ridder/Tribune Business News Sep. 6--Small is beautiful, as leathergoods maker Classic Inter Leather Products Co can confirm after making inroads into the high-end market with both its own and other brands. "The quality of...
- Research articles 2001-09-06
- WordCruncher Internet Technologies, Inc. Retains Pittard Sullivan to Provide Brand Strategy and Design for Internet Business Hub
- SALT LAKE CITY--BUSINESS WIRE--July 15, 1999-- WordCruncher Internet Technologies, Inc. (OTC BB: WCTI), has retained Pittard Sullivan, a leading marketing communications company in the media and entertainment industries, to provide brand strategy, brand identity and site design consulting. This relationship is another key component of WCTI's development of...
- Research articles 1999-07-15
- Inter Parfums, Inc. Reports Second Quarter Results
- NEW YORK -- Inter Parfums, Inc. (NasdaqGS: IPAR) today reported second quarter 2006 results. European operations, which are conducted in France, primarily represent the sale of prestige brand name fragrances and United States operations, which primarily represented the sale of mass-market products, now include our specialty retail products.
- Research articles 2006-08-09
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