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- IAB Announces 55 MIXX Awards Winners across 18 Categories
- Best in Show Awarded to TEQUILA| and Nissan for "Rogue Launch"-- Adobe, BMW among Marketers Receiving Multiple Honors NEW YORK -- The Interactive Advertising Bureau IAB closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are...
- Research articles 2008-09-24
- IAB Issues Email Data Management Best Practices
- Ongoing Initiative to Protect Consumer Privacy and Enhance Email Marketing Beyond Current Government Regulations LAS VEGAS -- The Interactive Advertising Bureau IAB today announced the release of "Email Data Management Best Practices," a document with a series of far-reaching privacy and data security recommendations intended for publishers, marketers and...
- Research articles 2008-09-18
- IAB Announces The Release of "VAST," a Digital Video Ad Serving Template, for Public Comment
- Improves Efficiencies for Explosive Growth in Digital Video NEW YORK -- To meet the need for standardization in the expanding digital video landscape, the Interactive Advertising Bureau IAB today announced the release of a "Digital Video Ad Serving Template" VAST, designed to standardize communication protocol between video players and...
- Research articles 2008-07-31
- David J. Moore, Chairman and CEO, 24/7 Real Media, Inc. Elected Vice Chair of IAB
- IAB Also Elects Six New Directors to Its Board and Appoints New Members to Its Executive Committee NEW YORK -- The Interactive Advertising Bureau IAB today announced that its Board of Directors has elected David J. Moore as Vice Chair. In addition, others elected to the Board were Lynda...
- Research articles 2008-06-18
- Federated Media Introduces Conversational Measurement Toolbox
- Launches Industry's First Open Platform for the Exchange of Conversational Media Metrics SAUSALITO, Calif. -- Federated Media Publishing FM today introduced the Conversational Measurement Toolbox to leading media and marketing industry executives at the Conversational Marketing Summit: New Brand Way in New York City. The toolbox consists of a...
- Research articles 2008-06-10
- MIXX Awards 2008 Open for Entries — Unprecedented Cross-Industry Panel of Judges
- Leading Marketers, Agencies and Publishers to Select Best Interactive Campaigns NEW YORK -- With a transformation in judging procedures it labeled "unprecedented," the Interactive Advertising Bureau IAB today issued a call for entries to its annual MIXX Awards celebrating interactive advertising excellence. The big change this year: The digital...
- Research articles 2008-06-02
- INTERACTIVE BYTES : Online advertising for the Masses
- Our IAB PWC Advertising Expenditure report shows NZ interactive advertising is growing at pace, while most other media channels - according to the ASA - are not. Yet, as we all know, interactive's share of the total ad pie is ludicrously small when you look at the correlation...
- Research articles 2008-05-01
- Leading Media Companies Expand Roles and Capabilities, Meeting Marketers' Ever-Growing Digital Needs, Says Joint IAB/Booz Allen Hamilton Study
- Media Companies Taking on Creative Development, Behavioral Targeting, Consumer Insights, and ROI Capabilities Lack of Standardized Measurement, Education Seen as Key Barriers to Online Growth Phase II of Marketing & Media Ecosystem 2010 to be Presented at the IAB Annual Meeting PHOENIX -- The Interactive Advertising Bureau...
- Research articles 2008-02-25
- Quick Hits.(Rubin Response Services changed its name to Walter Karl MidWest)(AlloyRed changed its name to Rosen)(Tacoda Systems Inc.'s licensing agreement with comScore Networks Inc.)
- General Atlantic buys majority stake in AKQA Digital marketing agency AKQA has sold a majority stake in the agency to General Atlantic, a private equity firm. Financial terms were undisclosed, although the asking price was said to have been between $200 million and $250...
- Research articles 2007-02-01
- Quick Hits.(News)
- TNS reports Q3 ad revenue up 3.8% Total ad spending during the third quarter was up 3.8% from the year-earlier period, according to TNS Media Intelligence. For the first nine months of the year, ad spending was up 4.0% over the same period last...
- Research articles 2006-12-11
- INTERACTIVE BYTES : NZ gets its own interactive advocacy group
- On September 13 a new Internet industry advocacy organisation announced its birth. Taking up the baton from the Online Publishers Group, the Interactive Advertising Bureau aims to become a true advocate for the entire online publishing community rather than the more limited group of large publishers which founded the OPG...
- Research articles 2006-11-01
- Hot Jobs.(Business Lives)
- Byline: amanda fung WANTED: chief executive COMPANY Interactive Advertising Bureau JOB DESCRIPTION Oversee the trade association, which represents and lobbies for online advertising and interactive media MOST IMPORTANT TASKS Help lead IAB's efforts to recommend standards...
- Research articles 2006-09-11
- Quick Hits.(Briefs)
- Top brands demand audited ad numbers The Interactive Advertising Bureau last week announced that a group of top brand marketers will demand audited numbers from online publishers, effective mid-2007, and measurement certified numbers in 2008. The marketers include BMW, Colgate-Palmolive, Ford, Hewlett-Packard, ING,...
- Research articles 2006-08-14
- Consumers Provide the Ultimate Reality Check at MIXX 2.6; A First-Hand Look into Media Behavior
- NEW YORK -- The Interactive Advertising Bureau IAB and Adweek Magazines today announced that consumers will be included as a critical component of the agenda for the upcoming MIXX Conference and Expo on Sept 25th-26th in New York. The MIXX Advisory Board comprised of leading marketers, agency professionals and publishing...
- Research articles 2006-07-12
- IN BRIEF
- CIMA members around the world will have the chance to take a new accelerated MBA qualification as the result of a joint initiative by the institute and an Australian university. The new distance-learning course, run by Deakin University, offers members exemptions from six of the 12 modules in recognition of...
- Research articles 2006-03-01
- Advertising that grabs you.
- Oct 27, 2005 (New Zealand Hardware Journal - ABIX via COMTEX) -- The marketing sector has long been aware of the need for a standardised way to measure interactive campaigns. The "Global...
- Research articles 2005-10-27
- Poindexter Systems, Inc. Names Rich LeFurgy Chairman of the Board
- Poindexter Systems, Inc. the leading provider of real time, end to end, predictive online marketing programs that lift online consumer response, today announced that interactive marketing pioneer Rich LeFurgy has been named to the newly created position of Chairman of the Board. Mr. LeFurgy, 49, is a Principal at...
- Research articles 2005-09-26
- Interactive ad revenues soar 33 percent
- Search, classifieds, display and rich media continue to grow at a healthy rate, according to the Interactive Advertising Bureau and PricewaterhouseCoopers' recently released Internet Advertising Revenue Report covering the final numbers for 2004. Overall industry revenues rose nearly 33 percent from 2003, totaling more than $9.6 billion, and exceeded the...
- Research articles 2005-06-27
- Traffic signals: new guidelines could give a clearer measure of web traffic
- HITS, SERVER logs, impressions, page views--a marketer can certainly get confused by all the web-traffic measurement lingo. In 2002, the Interactive Advertising Bureau, an association dedicated to helping various media companies increase their revenue, introduced its first measurement guidelines. But what's happened since then? Quite a bit, says IAB...
- Research articles 2005-06-01
- The MIXX Awards Recognizes Interactive Excellence in Creativity and Effectiveness; Jury of Esteemed Brand Marketers to Select Winning Campaigns
- NEW YORK -- The Interactive Advertising Bureau IAB and Adweek Magazines will co-produce the first-ever MIXX Awards for Marketing and Interactive Excellence (www.mixx-awards.com). The MIXX Awards is the only juried competition devoted solely to Interactive, recognizing and celebrating the teams and talent that push Interactive marketing and advertising to unprecedented...
- Research articles 2005-03-22
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