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	<title><![CDATA[interactive advertising bureau and marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/interactive+advertising+bureau+and+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to interactive advertising bureau and marketing]]></description>
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		<title><![CDATA[IAB, 4A's Set Down Rules For Use And Ownership Of User Data]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-4as-set-down-rules-for-use-and-ownership-of-user-data%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ After nearly eight years, the online ad industry&#8217;s terms and conditions&#8212;or &#8220;T&C&#8217;s&#8221;&#8212;have been revised and the issue of who owns user data for marketing purposes appears to be settled. Under the joint 3.0 Standards PDF from the Interactive Advertising Bureau and the 4A&#8217;s, ownership of &#8220;user volunteered data&#8221; gleaned...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Wed, 16 Dec 2009 20:07:28 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
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		<category domain="http://resources.bnet.com/topic/user+data.html"><![CDATA[User Data]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/standards.html"><![CDATA[Standards]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[IAB And Bain: Online Pubs Need To Give Marketers A 'Triple-Play' Of DR, Branding And Engagment]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-and-bain-online-pubs-need-to-give-marketers-a-triple-play-of-dr-bra%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ You don&#8217;t need a white paper to tell you that marketers aren&#8217;t satisfied with current online ad formats, but a study by the Interactive Advertising Bureau and consultant Bain & Co. may have some ways of addressing that. Advertisers want media companies to provide &#8220;a true triple-play service model,&#8221;...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 12 Nov 2009 17:18:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bain.html"><![CDATA[Bain]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[Disaster Recovery]]></category>
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		<category domain="http://resources.bnet.com/topic/research.html"><![CDATA[Research]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[The IAB's "Long Tail" Video Needs a Sequel]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001427/the-iabs-long-tail-video-needs-a-sequel/]]></link>
		<description><![CDATA[    Late yesterday, Randall Rothenberg, CEO of the Interactive Advertising Bureau, emailed out a link the video above entitled, "I Am the Long Tail," which is aimed at humanizing all of those small publishers that make up the hackneyed â€" but vital â€" long tail. It certainly...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 24 Mar 2009 10:07:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/publisher.html"><![CDATA[Publisher]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Crunch Time for Online | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/11/26/crunch-time-for-online-btalk-australia/]]></link>
		<description><![CDATA[(9min 24) The Interactive Advertising Bureau of Australia IAB has just released the results of a test-market for Kellogs Sultana Bran, designed to demonstrate the power of online advertising at improving brand awareness and buying intention.    On todayâ€™s BTalk Australia Phil Dobbie talks about the research with...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 26 Nov 2008 14:00:11 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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		<title><![CDATA[IAB Announces 55 MIXX Awards Winners across 18 Categories]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Sept_24/ai_n28578421]]></link>
		<description><![CDATA[Best in Show Awarded to TEQUILA| and Nissan for "Rogue Launch"-- Adobe, BMW among Marketers Receiving Multiple Honors  NEW YORK -- The Interactive Advertising Bureau IAB closed this year's highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 24 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/nissan+motor+co.+ltd..html"><![CDATA[Nissan Motor Co. Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/officer.html"><![CDATA[officer]]></category>
		<category domain="http://resources.bnet.com/topic/vp.html"><![CDATA[VP]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NSANY</category>
		<category domain="tickers">NSANY</category>
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		<title><![CDATA[IAB Issues Email Data Management Best Practices]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Sept_18/ai_n28569748]]></link>
		<description><![CDATA[Ongoing Initiative to Protect Consumer Privacy and Enhance Email Marketing Beyond Current Government Regulations  LAS VEGAS -- The Interactive Advertising Bureau IAB today announced the release of "Email Data Management Best Practices," a document with a series of far-reaching privacy and data security recommendations intended for publishers, marketers and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 18 Sep 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[IAB Announces The Release of "VAST," a Digital Video Ad Serving Template, for Public Comment]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_July_31/ai_n27965258]]></link>
		<description><![CDATA[Improves Efficiencies for Explosive Growth in Digital Video  NEW YORK -- To meet the need for standardization in the expanding digital video landscape, the Interactive Advertising Bureau IAB today announced the release of a "Digital Video Ad Serving Template" VAST, designed to standardize communication protocol between video players and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 31 Jul 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[David J. Moore, Chairman and CEO, 24/7 Real Media, Inc. Elected Vice Chair of IAB]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_18/ai_n27502501]]></link>
		<description><![CDATA[IAB Also Elects Six New Directors to Its Board and Appoints New Members to Its Executive Committee  NEW YORK -- The Interactive Advertising Bureau IAB today announced that its Board of Directors has elected David J. Moore as Vice Chair. In addition, others elected to the Board were Lynda...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 18 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/24%252f7+real+media+inc..html"><![CDATA[24/7 Real Media Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/cnn.html"><![CDATA[CNN]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/president.html"><![CDATA[president]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TFSM</category>
		<category domain="tickers">TFSM</category>
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		<title><![CDATA[Federated Media Introduces Conversational Measurement Toolbox]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_10/ai_n25492525]]></link>
		<description><![CDATA[Launches Industry's First Open Platform for the Exchange of Conversational Media Metrics  SAUSALITO, Calif. -- Federated Media Publishing FM today introduced the Conversational Measurement Toolbox to leading media and marketing industry executives at the Conversational Marketing Summit: New Brand Way in New York City. The toolbox consists of a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[media]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[MIXX Awards 2008 Open for Entries &#151; Unprecedented Cross-Industry Panel of Judges]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_2/ai_n25471363]]></link>
		<description><![CDATA[Leading Marketers, Agencies and Publishers to Select Best Interactive Campaigns  NEW YORK -- With a transformation in judging procedures it labeled "unprecedented," the Interactive Advertising Bureau IAB today issued a call for entries to its annual MIXX Awards celebrating interactive advertising excellence. The big change this year: The digital...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/vp.html"><![CDATA[VP]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[INTERACTIVE BYTES : Online advertising for the Masses]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn6203/is_20080501/ai_n25447955]]></link>
		<description><![CDATA[Our IAB PWC Advertising Expenditure report shows NZ interactive advertising is growing at pace, while most other media channels - according to the ASA - are not.   Yet, as we all know, interactive's share of the total ad pie is ludicrously small when you look at the correlation...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[media]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Leading Media Companies Expand Roles and Capabilities, Meeting Marketers' Ever-Growing Digital Needs, Says Joint IAB/Booz Allen Hamilton Study]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Feb_25/ai_n24322804]]></link>
		<description><![CDATA[Media Companies Taking on Creative Development, Behavioral Targeting, Consumer Insights, and ROI Capabilities  Lack of Standardized Measurement, Education Seen as Key Barriers to Online Growth  Phase II of Marketing & Media Ecosystem 2010 to be Presented at the IAB Annual Meeting  PHOENIX -- The Interactive Advertising Bureau...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Feb 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
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	<item>
		<title><![CDATA[Quick Hits.(Rubin Response Services changed its name to Walter Karl MidWest)(AlloyRed changed its name to Rosen)(Tacoda Systems Inc.'s licensing agreement with comScore Networks Inc.)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200702/ai_n25861290]]></link>
		<description><![CDATA[General Atlantic buys majority stake in AKQA    Digital marketing agency AKQA has sold a majority stake in the  agency to General Atlantic, a private equity firm. Financial terms were  undisclosed, although the asking price was said to have been between  $200 million and $250...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Feb 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TTGT</category>
		<category domain="tickers">TTGT</category>
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		<title><![CDATA[Quick Hits.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200612/ai_n25861213]]></link>
		<description><![CDATA[TNS reports Q3 ad revenue up 3.8%    Total ad spending during the third quarter was up 3.8% from the  year-earlier period, according to TNS Media Intelligence. For the first  nine months of the year, ad spending was up 4.0% over the same period  last...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Dec 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[MEDIA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[INTERACTIVE BYTES : NZ gets its own interactive advocacy group]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn6203/is_20061101/ai_n24913588]]></link>
		<description><![CDATA[On September 13 a new Internet industry advocacy organisation announced its birth. Taking up the baton from the Online Publishers Group, the Interactive Advertising Bureau aims to become a true advocate for the entire online publishing community rather than the more limited group of large publishers which founded the OPG...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Nov 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
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	<item>
		<title><![CDATA[Hot Jobs.(Business Lives)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5254/is_200609/ai_n20238857]]></link>
		<description><![CDATA[Byline: amanda fung    WANTED: chief executive    COMPANY Interactive Advertising Bureau    JOB DESCRIPTION Oversee the trade association, which represents and  lobbies for online advertising and interactive media    MOST IMPORTANT TASKS Help lead IAB's efforts to recommend  standards...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Sep 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<title><![CDATA[Quick Hits.(Briefs)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200608/ai_n25861031]]></link>
		<description><![CDATA[Top brands demand audited ad numbers    The Interactive Advertising Bureau last week announced that a group  of top brand marketers will demand audited numbers from online  publishers, effective mid-2007, and measurement certified numbers in  2008. The marketers include BMW, Colgate-Palmolive, Ford,  Hewlett-Packard, ING,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Aug 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[revenue]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Consumers Provide the Ultimate Reality Check at MIXX 2.6; A First-Hand Look into Media Behavior]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_July_12/ai_n26922627]]></link>
		<description><![CDATA[NEW YORK -- The Interactive Advertising Bureau IAB and Adweek Magazines today announced that consumers will be included as a critical component of the agenda for the upcoming MIXX Conference and Expo on Sept 25th-26th in New York. The MIXX Advisory Board comprised of leading marketers, agency professionals and publishing...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 12 Jul 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/adweek.html"><![CDATA[Adweek]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[IN BRIEF]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa5386/is_200603/ai_n21389194]]></link>
		<description><![CDATA[CIMA members around the world will have the chance to take a new accelerated MBA qualification as the result of a joint initiative by the institute and an Australian university. The new distance-learning course, run by Deakin University, offers members exemptions from six of the 12 modules in recognition of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Mar 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/accountant.html"><![CDATA[accountant]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[CAREER]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising that grabs you.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200510/ai_n17555944]]></link>
		<description><![CDATA[Oct 27, 2005 (New Zealand Hardware Journal - ABIX via COMTEX) --  The marketing sector has long been aware of        the need for a  standardised way to measure        interactive campaigns.  The  "Global...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 27 Oct 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
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