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- Forbes.com is the First Business or Financial News Web Site to Receive MRC Ad Measurement Certification
- Media Rating Council Accreditation Granted for Compliance with MRC and IAB Standards NEW YORK -- Forbes.com (www.forbes.com), home page for the world's business leaders, is the first business or financial Web site to complete the auditing process and receive ad measurement accreditation by the Media Rating Council MRC, it...
- Research articles 2008-09-22
- Federated Media Introduces Conversational Measurement Toolbox
- Launches Industry's First Open Platform for the Exchange of Conversational Media Metrics SAUSALITO, Calif. -- Federated Media Publishing FM today introduced the Conversational Measurement Toolbox to leading media and marketing industry executives at the Conversational Marketing Summit: New Brand Way in New York City. The toolbox consists of a...
- Research articles 2008-06-10
- INTERACTIVE BYTES : Online advertising for the Masses
- Our IAB PWC Advertising Expenditure report shows NZ interactive advertising is growing at pace, while most other media channels - according to the ASA - are not. Yet, as we all know, interactive's share of the total ad pie is ludicrously small when you look at the correlation...
- Research articles 2008-05-01
- iSense wins IAB's 'Digital Innovator of the Year' award; ad pepper media's semantic targeting technology lifts top prize at Sky & Internet Advertising Bureau event.
- M2 PRESSWIRE-21 February 2008-ad pepper media: iSense wins IAB's 'Digital Innovator of the Year' award; ad pepper media's semantic targeting technology lifts top prize at Sky & Internet Advertising Bureau eventC1994-2008 M2 COMMUNICATIONS LTD RDATE:21022008 London -- ad pepper...
- Research articles 2008-02-21
- Wenda Harris Millard, President, Media, Martha Stewart Living Omnimeda, Elected Chairman of IAB Board of Directors
- IAB Also Names Executives from AT&T and BabyCenter to Board of Directors NEW YORK -- The Interactive Advertising Bureau IAB announced today that its Board of Directors has elected Wenda Harris Millard as Chairman. Millard has served as Vice Chair of the IAB Board of Directors since September 2007...
- Research articles 2008-02-05
- Media Morph: Adblock Plus.(Digital)(Brief article)
- Byline: Abbey Klaassen The gist: While ad blocking has been around for a while-who doesn't have a pop-up blocker these days?-a plug-in for the Firefox browser eliminates all online marketing messages, including display and search ads. Likened to TiVo for, the fear is that...
- Research articles 2007-09-17
- Quick Hits.(News)
- TNS reports Q3 ad revenue up 3.8% Total ad spending during the third quarter was up 3.8% from the year-earlier period, according to TNS Media Intelligence. For the first nine months of the year, ad spending was up 4.0% over the same period last...
- Research articles 2006-12-11
- Time to sort out user numbers: the IAB is exploring the idea of a single online audience measurement currency, but does the industry really need it?
- GREG STUART President, Interactive Advertising Bureau US Of course the industry should want a single currency. The problem is that everyone is using the same word and assuming it's the same thing. Currency means that money is changing hands and what people trade money on...
- Research articles 2004-08-05
- Setting standards: the lack of an industry measurement standard is often cited as the reason for the disparity between online's media share and its ad revenue. But will the quest for a 'gold standard' resolve this issue?
- Spending on Internet advertising is growing fast--reaching just less than 200m [pounds sterling] in the UK in 2002, according to figures produced by the new media industry trade body, the Interactive Advertising Bureau IAB. But that's still far less than it ought to be, if you accept that...
- Research articles 2003-10-23
- Are there too many trade bodies in the industry? While many support IAB chairman Richard Eyre's call for closer ties with the AOP, others question whether a single organisation can ever fully represent an industry as wide as new media
- When Interactive Advertising Bureau IAB chairman Richard Eyre announced at last week's Association of Online Publishers' AOP conference that he felt the two bodies should work more closely together and consider merging operations, it caused quite a stir. Eyre's premise is simple. To win confidence back and boost...
- Research articles 2003-10-23
- Sector round-up: Danny Meadows-Klue of the IAB looks at how far online advertising has progressed and where it's heading in the future
- Online advertising has enjoyed a dramatic recovery and is now surging ahead, with more advertisers using the Internet to reach more customers and do more business than ever before. The majority of Britons now use the Web, and online media have carved out a sizable and growing role...
- Research articles 2003-07-17
- A reassuring presence: having done wonders for radio's share of advertising spend during his time at Capital Radio, Richard Eyre has been taken on by the IAB in the hope that maybe lightning can strike twice. (Profile).
- RICHARD EYRE When industry insiders heard that Richard Eyre had decided to take the chairman's mantle at the Interactive Advertising Bureau UK, some joked that it was the arrival of a messiah. It's not that Eyre himself gives off a messianic aura, but it could be argued that...
- Research articles 2003-04-10
- Good news for online ads as IAB chairman shows support. (Leader)
- When the former chief executive of Capital Radio, ITV and Pearson Television, who also has 16 years of advertising industry experience to boot, decides to throw his weight behind online advertising, it's an important day for the growing medium. So it's quite a coup for the Interactive Advertising...
- Research articles 2003-03-06
- New study: Net advantages; Online ads boost brand awareness for Colgate, K-C.(Interactive)
- Byline: TOBI ELKIN Skeptical consumer package-goods marketers take note: Rivals are beginning to reallocate media dollars into digital media and marketing. Such shifts are resulting in substantial increases in brand awareness that can give marketers a competitive advantage, according to the results of...
- Research articles 2003-02-10
- Online advertising set to grow- new report.
- TV MEETS THE WEB-C2002 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ There is widespread agreement among leading research firms and industry analysts that online advertising spending growth will outpace growth in total media spending in 2003, according to eMarketer's Media Spending Outlook white paper,...
- Research articles 2002-12-18
- BtoB Q&A: New director seeks to bolster AIM's ranks.(News)(Association for Interactive Marketing's Kevin Noonan)(Interview)
- Byline: CAROL KROL Kevin Noonan took over last month as director of the Association for Interactive Marketing, a division of the Direct Marketing Association. He has more than 12 years of media, Internet and sales experience, most recently as group VP-Internet and media research...
- Research articles 2002-12-09
- IAB offers seminars aimed at 'unlocking' commercial growth. (Marketing).
- The IAB has launched a series of slide show seminars which pull together diverse research about the Internet's growing reach, now steady at 46% of UK households, in the hope of 'unlocking' the next phase in growth for the media. It's produced as a resource for Web publishers...
- Research articles 2002-09-12
- Patricia Calderon.(profile; Stein Rogan + Partners)(Brief Article)
- When the Interactive Advertising Bureau wanted to run a marketing campaign in support of the effectiveness of online advertising, the obvious media buy was online. But Stein Rogan + Partners and Patricia Calderon, senior VP-account services, proposed a counterintuitive approach. Instead of just going with an...
- Research articles 2002-08-12
- "Interactive is the Active Ingredient in the Marketing Mix" Themes IAB Industry Branding Campaign; Year-Long Multi-Media Ad Campaign For The Interactive Advertising Industry To Launch in June
- Business Editors NEW YORK--BUSINESS WIRE--June 24, 2002 Stein Rogan + Partners Creates Campaign for Interactive Media Category; Industry In Unprecedented Move Donates All Services Pro Bono For Campaign Targeting Agencies, Marketers In an unprecedented show of support from the interactive advertising industry, the Interactive Advertising...
- Research articles 2002-06-24
- Internet advertising is virtually bucking trends: Despite a downturn in advertising revenues, the Internet has bucked the trend -- partially because of clutter in other media. (Media Analysis).
- Another myth is shattered in the new media industry. Having spent much of 2001 talking ourselves into stagnation and watching the wider marketing economy hit tough times, the truth about online's fortunes has emerged: online advertising bucked the trend. Authoritative tracking research, just released by PricewaterhouseCoopers, the IAB and the...
- Research articles 2002-06-06
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