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- CNET Networks Announces Compliance with New IAB Online Ad Measurement Guidelines; Guidelines Bring Standardization and New Credibility to the Online Advertising Industry; CNET Networks among First to Comply
- SAN FRANCISCO -- CNET Networks, Inc. (Nasdaq:CNET), a leading interactive media company, today announced it is compliant with the Interactive Advertising Bureau's IAB new Global Ad Campaign Measurement and Audit Guidelines. As part of the process, the company also received certification and accreditation by the Media Rating Council MRC, a...
- Research articles 2005-08-08
- Interactive Advertising Bureau - IAB - Reports $8.2 Billion Online Ad Revenue in the United States for Year 2000
- Business Editors
- Research articles 2001-04-23
- BtoB Q&A: Full plate for Stuart as he takes over IAB; Trade group's leader to focus on online ad measurement, contract standards and research on optimal ad spending.(Brief Article)
- Greg Stuart, who recently was named president-CEO of the Interactive Advertising Bureau after seven months as interim president, recalls working on marketing campaigns for some of the country's biggest brands, including American Express Co., AT&T Greg Stuart, who recently was named president-CEO of the Interactive...
- Research articles 2002-05-06
- Interactive ad revenues soar 33 percent.(FOCUS: MIDYEAR REVIEW)(Internet Advertising Revenue Report)
- Search, classifieds, display and rich media continue to grow at a healthy rate, according to the Interactive Advertising Bureau and PricewaterhouseCoopers' recently released Internet Advertising Revenue Report covering the final numbers 2004. Over Search, classifieds, display and rich media continue to grow at...
- Research articles 2005-06-27
- IAB unveils new online ad formats.(News)(Interactive Advertising Bureau's Universal Ad Package)
- Byline: KATE MADDOX Byline: KATE MADDOX
- Research articles 2003-05-05
- Standards: IAB support for big ads welcomed.(Interactive)(online advertising formats)(Brief Article)
- Byline: Tobi Elkin Byline: Tobi Elkin
- Research articles 2003-01-13
- Buyers and sellers embrace new ad formats; Industry hopes that IAB's recently proposed formats will make online ads more effective.(Advertising)(Interactive Advertising Bureau)
- Byline: KATE MADDOX Byline: KATE MADDOX
- Research articles 2003-02-10
- Ad Industry Embraces New Guidelines for Online Ads; IAB Survey Conducted at AAAAs Media Conference Reveals Overwhelming Support
- Business Editors
- Research articles 2001-03-13
- Changing the Face of Online Advertising Forever: VirtualGiveaway's Advergames are Now Able to Run Inside the New Larger IAB Interactive Marketing Units
- Business Editors/High-Tech Writers
- Research articles 2001-07-11
- IAB and ABC Interactive Offer Interactive Ad Industry Master List of Spiders and Robots; Giant Step in Improving Online Ad Campaign Measurement
- Business/High Tech Editors
- Research articles 2001-10-22
- IAB figures show big increase in online spend
- Britain's marketers spent 266.8m [pounds sterling] on online advertising in the first half of 2004, a 76 per cent increase on the same period a year earlier. Perhaps more importantly, online advertising is rapidly catching up radio, with online now accoun Britain's marketers spent 266.8m...
- Research articles 2004-10-14
- Internet Ad Revenue at $1.47 Billion According To IAB/PwC Estimate For Q3 2002; Nine of Top Fifteen -60%- Online Ad Sellers Average 66% Year-Over-Year Increase in Revenue
- Business Editors/Internet Writers
- Research articles 2002-12-19
- IAB Member Companies on Track for Measurement Certification Compliance; World's First Advertising Medium to Measure Ad Impressions Globally
- NEW YORK -- The Interactive Advertising Bureau IAB announced today that member companies with a proprietary ad-serving technology are on track to achieve wide implementation of the Global Internet Ad Impression Measurement Guidelines by the end of year 2005. Published in November, 2004 the guidelines address long-standing marketer and agency...
- Research articles 2005-08-08
- Ad spending rallies in '04; Online advertising particularly strong, with estimated growth of 32%, IAB says.(Advertising)
- Byline: KATE MADDOX Byline: KATE MADDOX
- Research articles 2005-03-14
- IAB study: Web ads convey Nexium attributes.(News)
- Byline: TOBI ELKIN Byline: TOBI ELKIN
- Research articles 2003-09-15
- Atlas: First Third-Party Ad Server to Achieve Online Ad Measurement Certification; Media Rating Council Accreditation Awarded for Compliance with IAB Standard
- SEATTLE -- Atlas today announced it is the first third-party ad server to complete the auditing process and achieve ad measurement accreditation by the Media Rating Council MRC. Atlas, a provider of digital marketing technologies and expertise, is an operating unit of aQuantive, Inc. (Nasdaq:AQNT).
- Research articles 2006-07-21
- IAB PEGS WEB AD SPENDING AT $4 BILLION.
- Web advertising is on track to hit $4 billion this year, according to Internet Advertising Bureau data. In what could bode well for the sustainability of the category, most of the booming business is coming from established marketers rather than fick Web advertising is on track...
- Research articles 1999-11-08
- IAB: Online Ad Spend Slipped 5.4 Percent In Q3; Signs Of Recovery Emerge?But Keep Hope In Check
- The final numbers for Q3 are in from the Interactive Advertising Bureau and the main takeaway is that things may actually be looking up—or less worse, depending on your disposition. While online spending was down 5.4 percent to $5.5 billion in Q3, it’s slightly better than the $5.4 billion...
- External links 2009-11-25
- IAB: Online Ad Spend Declines 5.3 Percent To $10.9 Billion In First Half '09
- [In progress]The Interactive Advertising Bureau offered further evidence that online ads were not immune to the wider economic downturn, pointing out that during the first six months of 2009, spending in the category fell 5.3 to $10.9 billion. As for individual segments, search brought in about $5.1 billion h109,...
- External links 2009-10-05
- Is Online Advertising Recession Proof? | BTalk Australia
- (8min 29) Whilst conventional media forecast a slump in revenues, the latest quarterly expenditure survey from Australia’s Interactive Advertising Bureau IAB shows that online advertising continues to enjoy high growth. Will this growth continue? On today’s BTalk Australia Phil Dobbie talks to IAB’s CEO Paul Fisher about...
- Blog posts 2008-11-10
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