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	<title><![CDATA[interactive advertising bureau and online advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/interactive+advertising+bureau+and+online+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to interactive advertising bureau and online advertising]]></description>
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		<title><![CDATA[IAB, 4A's Set Down Rules For Use And Ownership Of User Data]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-4as-set-down-rules-for-use-and-ownership-of-user-data%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ After nearly eight years, the online ad industry&#8217;s terms and conditions&#8212;or &#8220;T&C&#8217;s&#8221;&#8212;have been revised and the issue of who owns user data for marketing purposes appears to be settled. Under the joint 3.0 Standards PDF from the Interactive Advertising Bureau and the 4A&#8217;s, ownership of &#8220;user volunteered data&#8221; gleaned...]]></description>
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		<pubDate>Wed, 16 Dec 2009 20:07:28 -0800</pubDate>
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		<title><![CDATA[IAB: Online Ad Spend Slipped 5.4 Percent In Q3; Signs Of Recovery Emerge?But Keep Hope In Check]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-online-ad-spend-slipped-5.4-percent-in-q3-small-signs-of-recovery-e%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The final numbers for Q3 are in from the Interactive Advertising Bureau and the main takeaway is that things may actually be looking up&#8212;or less worse, depending on your disposition. While online spending was down 5.4 percent to $5.5 billion in Q3, it&#8217;s slightly better than the $5.4 billion...]]></description>
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		<pubDate>Wed, 25 Nov 2009 04:36:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/recovery.html"><![CDATA[Recovery]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[IAB: Online Ad Spend Declines 5.3 Percent To $10.9 Billion In First Half '09]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-online-ad-spend-declines-5.3-percent-to-10.9-billion-in-first-half-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ [In progress]The Interactive Advertising Bureau offered further evidence that online ads were not immune to the wider economic downturn, pointing out that during the first six months of 2009, spending in the category fell 5.3 to $10.9 billion. As for individual segments, search brought in about $5.1 billion h109,...]]></description>
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		<pubDate>Mon, 05 Oct 2009 15:03:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Net Now Takes More Ad Spend Than TV In UK]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-net-now-takes-more-ad-spend-than-tv-in-uk%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Something of a watershed. Online ad spend grew to make up 23.5 percent of all UK ad spend between in the first half of the year, says an IAB UK survey by PwC and WARC. That&#8217;s compared with 21.9 percent taken by TV.The net gobbled 4.6 percent more ad...]]></description>
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		<pubDate>Wed, 30 Sep 2009 07:45:43 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<title><![CDATA[2008 Online Ad Spend Strong, Compared to Everything Except Online Ad Spend]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001503/2008-online-ad-spending-strong-compared-to-everything-except-online-ad-spending/]]></link>
		<description><![CDATA[The full-year interactive advertising spending numbers are in, and they're up! ... but not by as much as they might have been had Lehman Brothers not folded and brought the entire universe down with it. Here's the topline from the Interactive Advertising Bureau, which hires PricewaterhouseCoopers on a quarterly basis...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Mar 2009 10:21:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Newspaper Online Ad Revenues Lag Far Behind Online as a Whole]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001477/newspaper-online-ad-revenues-lag-far-behind-online-as-a-whole/]]></link>
		<description><![CDATA[OK, we all know the newspaper business is really bad right now, in some cases terminally bad, but just how bad is it? With the release of its fourth quarter 2008 ad revenue numbers yesterday, the Newspaper Advertising Association has quantified it, and it's baaaaaad. Overall ad revenue is down...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 27 Mar 2009 10:33:14 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Q3 Online Ad Revs Rise 11 Percent?Less Than Half Q307 Growth Rate: IAB]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.paidcontent.org%2Fentry%2F419-q3-online-ad-revs-rise-11-percent-less-than-half-q307-growth-rate%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Considering the economic meltdown of the past few weeks, the fact that online ad revenues grew 11 percent in Q3 would seem to be reason to celebrate. But comparing the latest figures from the Interactive Advertising Bureau to its Q307 report shows how much growth has slowed. While online...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 19:18:40 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
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		<title><![CDATA[Is Online Advertising Recession Proof? | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/11/10/is-online-advertising-recession-proof-btalk-australia/]]></link>
		<description><![CDATA[(8min 29) Whilst conventional media forecast a slump in revenues, the latest quarterly expenditure survey from Australiaâ€™s Interactive Advertising Bureau IAB shows that online advertising continues to enjoy high growth.    Will this growth continue? On todayâ€™s BTalk Australia Phil Dobbie talks to IABâ€™s CEO Paul Fisher about...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 10 Nov 2008 11:46:34 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
	</item>
	<item>
		<title><![CDATA[Atlas: First Third-Party Ad Server to Achieve Online Ad Measurement Certification; Media Rating Council Accreditation Awarded for Compliance with IAB Standard]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_July_21/ai_n26933025]]></link>
		<description><![CDATA[SEATTLE -- Atlas today announced it is the first third-party ad server to complete the auditing process and achieve ad measurement accreditation by the Media Rating Council MRC. Atlas, a provider of digital marketing technologies and expertise, is an operating unit of aQuantive, Inc. (Nasdaq:AQNT).]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 21 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/compliance.html"><![CDATA[compliance]]></category>
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		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[CNET Networks Announces Compliance with New IAB Online Ad Measurement Guidelines; Guidelines Bring Standardization and New Credibility to the Online Advertising Industry; CNET Networks among First to Comply]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_August_8/ai_n14870302]]></link>
		<description><![CDATA[SAN FRANCISCO -- CNET Networks, Inc. (Nasdaq:CNET), a leading interactive media company, today announced it is compliant with the Interactive Advertising Bureau's IAB new Global Ad Campaign Measurement and Audit Guidelines. As part of the process, the company also received certification and accreditation by the Media Rating Council MRC, a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/compliance.html"><![CDATA[compliance]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[IAB Member Companies on Track for Measurement Certification Compliance; World's First Advertising Medium to Measure Ad Impressions Globally]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_August_8/ai_n14871186]]></link>
		<description><![CDATA[NEW YORK -- The Interactive Advertising Bureau IAB announced today that member companies with a proprietary ad-serving technology are on track to achieve wide implementation of the Global Internet Ad Impression Measurement Guidelines by the end of year 2005. Published in November, 2004 the guidelines address long-standing marketer and agency...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/compliance.html"><![CDATA[compliance]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Interactive ad revenues soar 33 percent.(FOCUS: MIDYEAR REVIEW)(Internet Advertising Revenue Report)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5262/is_200506/ai_n20401300]]></link>
		<description><![CDATA[Search, classifieds, display and rich media continue to grow at a  healthy rate, according to the Interactive Advertising Bureau and  PricewaterhouseCoopers' recently released Internet Advertising  Revenue Report covering the final numbers 2004.    Over  Search, classifieds, display and rich media continue to grow at...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 27 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/pricewaterhousecoopers+llp.html"><![CDATA[PricewaterhouseCoopers LLP]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising.html"><![CDATA[Internet advertising]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[revenue]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
	</item>
	<item>
		<title><![CDATA[Ad spending rallies in '04; Online advertising particularly strong, with estimated growth of 32%, IAB says.(Advertising)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200503/ai_n25860171]]></link>
		<description><![CDATA[Byline: KATE MADDOX    Byline: KATE MADDOX  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Mar 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[IAB figures show big increase in online spend]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1550/is_200410/ai_n7334578]]></link>
		<description><![CDATA[Britain's marketers spent 266.8m [pounds sterling] on online advertising in the first half of 2004, a 76 per cent increase on the same period a year earlier. Perhaps more importantly, online advertising is rapidly catching up radio, with online now accoun      Britain's marketers spent 266.8m...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 14 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/radio.html"><![CDATA[radio]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[IAB study: Web ads convey Nexium attributes.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200309/ai_n25569450]]></link>
		<description><![CDATA[Byline: TOBI ELKIN    Byline: TOBI ELKIN  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Sep 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[IAB unveils new online ad formats.(News)(Interactive Advertising Bureau's Universal Ad Package)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200305/ai_n25858562]]></link>
		<description><![CDATA[Byline: KATE MADDOX    Byline: KATE MADDOX  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 May 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Buyers and sellers embrace new ad formats; Industry hopes that IAB's recently proposed formats will make online ads more effective.(Advertising)(Interactive Advertising Bureau)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200302/ai_n25865394]]></link>
		<description><![CDATA[Byline: KATE MADDOX    Byline: KATE MADDOX  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Feb 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Standards: IAB support for big ads welcomed.(Interactive)(online advertising formats)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200301/ai_n25601248]]></link>
		<description><![CDATA[Byline: Tobi Elkin    Byline: Tobi Elkin  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 13 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Internet Ad Revenue at $1.47 Billion According To IAB/PwC Estimate For Q3 2002; Nine of Top Fifteen -60%- Online Ad Sellers Average 66% Year-Over-Year Increase in Revenue]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_Dec_19/ai_95622400]]></link>
		<description><![CDATA[Business Editors/Internet Writers]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 19 Dec 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising.html"><![CDATA[Internet advertising]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/pricewaterhousecoopers+llp.html"><![CDATA[PricewaterhouseCoopers LLP]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
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		<title><![CDATA[BtoB Q&A: Full plate for Stuart as he takes over IAB; Trade group's leader to focus on online ad measurement, contract standards and research on optimal ad spending.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200205/ai_n25865013]]></link>
		<description><![CDATA[Greg Stuart, who recently was named president-CEO of the  Interactive Advertising Bureau after seven months as interim president,  recalls working on marketing campaigns for some of the country's  biggest brands, including American Express Co., AT&T  Greg Stuart, who recently was named president-CEO of the  Interactive...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 06 May 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
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