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- INTERACTIVE BYTES : NZ gets its own interactive advocacy group
- On September 13 a new Internet industry advocacy organisation announced its birth. Taking up the baton from the Online Publishers Group, the Interactive Advertising Bureau aims to become a true advocate for the entire online publishing community rather than the more limited group of large publishers which founded the OPG...
- Research articles 2006-11-01
- Consumers Provide the Ultimate Reality Check at MIXX 2.6; A First-Hand Look into Media Behavior
- NEW YORK -- The Interactive Advertising Bureau IAB and Adweek Magazines today announced that consumers will be included as a critical component of the agenda for the upcoming MIXX Conference and Expo on Sept 25th-26th in New York. The MIXX Advisory Board comprised of leading marketers, agency professionals and publishing...
- Research articles 2006-07-12
- Joint initiative for changing global economy
- The International Association of Bookkeepers LAB and City & Guilds are exploring the feasibility of creating a range of joint qualifications that meet the needs of a changing global economy. Both bodies are seeking to build on their current qualifications in bookkeeping and accounting by developing a portfolio of awards...
- Research articles 2006-03-01
- Time to sort out user numbers: the IAB is exploring the idea of a single online audience measurement currency, but does the industry really need it?
- GREG STUART President, Interactive Advertising Bureau US Of course the industry should want a single currency. The problem is that everyone is using the same word and assuming it's the same thing. Currency means that money is changing hands and what people trade money on...
- Research articles 2004-08-05
- Online ad industry divided over single standard plans: while online advertisers support the IAB and IPA's efforts to establish a standard measurement for online audiences, they're struggling to agree on which is the best approach
- The news last week that the shortlist of suppliers for the industry initiative to create a single Internet audience measurement standard has been whittled down to two ComScore and Nielsen//NetRatings--brought the controversial debate to the lore once again. Few would disagree that the need for a single standard...
- Research articles 2004-06-17
- It's outsiders we must convince, not each other
- It's one of the great truisms of the Internet that it's the most measurable medium of all. That measurability, however, has proved to be something of a double-edged sword for the industry that has grown up around the medium. Now a fresh row has broken out over online...
- Research articles 2004-06-17
- Industry hits ad spend target 12 months early
- UK online ad spend in 2003 could be as high as 350m [pounds sterling], up from just under 200m [pounds sterling] in 2002, according to the growth curve suggested by figures released this week. Figures from the Interactive Advertising Bureau IAB and PricewaterhouseCoopers, regarded as the industry's official...
- Research articles 2003-12-18
- Setting standards: the lack of an industry measurement standard is often cited as the reason for the disparity between online's media share and its ad revenue. But will the quest for a 'gold standard' resolve this issue?
- Spending on Internet advertising is growing fast--reaching just less than 200m [pounds sterling] in the UK in 2002, according to figures produced by the new media industry trade body, the Interactive Advertising Bureau IAB. But that's still far less than it ought to be, if you accept that...
- Research articles 2003-10-23
- IAB looks at mergers to create a united voice
- The Interactive Advertising Bureau IAB chairman Richard Eyre has revealed that the online trade body is looking at merging its operations with other trade bodies in a bid to help the industry speak with a united voice. Speaking at the Association of Online Publishers conference on Tuesday, Eyre...
- Research articles 2003-10-16
- Facing the challenges of online advertising
- The Internet industry has to do in five year what other media channels may have taken 30, 40 or even 50 to achieve. That's the challenge the Interactive Advertising Bureau IAB faces on a daily basis. But this industry is in fine form for the task. Although online...
- Research articles 2003-09-04
- Pressure rises on IAB to set up search standards
- The Interactive Advertising Bureau IAB is coming under increasing pressure to take urgent action to tackle the issue of standards in search marketing. In June the IAB said it would look at establishing a set of industry-agreed standards to govern the rapidly growing search marketing sector (NMA 5...
- Research articles 2003-08-21
- Standardised ads are essential to industry.
- Every media channel needs standard formats, it makes them easy to use. Which is why many of us were concerned by last week's letter that suggested the industry shouldn't bother (NMA 31 July). The role of the Interactive Advertising Bureau IAB is to grow this market and make...
- Research articles 2003-08-07
- IAB and IPA tight-lipped over measurement plan
- The Interactive Advertising Bureau IAB and Institute for Practitioners in Advertising IPA are refusing to say whether they aim to appoint a single company as the industry-approved provider of user-centred audience measurement services. Speculation is mounting after the trade bodies--the IAB comprising digital media owners and the IPA...
- Research articles 2003-07-31
- Sector round-up: Danny Meadows-Klue of the IAB looks at how far online advertising has progressed and where it's heading in the future
- Online advertising has enjoyed a dramatic recovery and is now surging ahead, with more advertisers using the Internet to reach more customers and do more business than ever before. The majority of Britons now use the Web, and online media have carved out a sizable and growing role...
- Research articles 2003-07-17
- Traditional advertisers spur surge in Net spend: online advertising spend grew by 19 per cent to almost [pounds sterling]200m in 2002. (E-volve).
- Total online advertising spend grew to [pounds sterling]196.7m in 2002, up 18.7 percent year on year from [pounds sterling]165.7m, according to figures published by the Interactive Advertising Bureau IAB and PricewarerhouseCoopers PwC. The research measures the industry based on recorded revenues reported by the finance departments of...
- Research articles 2003-04-24
- Red Sheriff seeks standard status for measurement tool
- Interactive media intelligence company Red Sheriff is launching a major sales push to convince the industry to accept its Market Intelligence MI audience measurement product as a standard. It's meeting industry bodies -- including the Interactive Advertising Bureau IAB, Institute of Practitioners in Advertising IPA and the Association...
- Research articles 2003-04-10
- IAB consults over bigger sizes for online adverts
- The IAB is seeking industry approval to bring in a range of bigger and more flexible online ad formats and to scrap some formats it believes the market has outgrown. It's asking media owners and digital agencies for their views on four new formats, including a 160x 600...
- Research articles 2003-04-03
- IAB appoints Eyre to push use of online advertising
- The IAB has appointed former ITV and Capital Radio boss Richard Eyre as chairman to spearhead its drive to double the amount that advertisers spend online. Eyre's appointment, after months of negotiations, is the latest stage in a renewed attempt by the IAB to establish itself as the...
- Research articles 2003-03-06
- Argentina: Strategy to increase advertising on the Net.
- Argentina, Apr 18, 2001 The main communication media, Internet portals and local online advertising companies created a partnership to increase the advertising turnover on the Net which will reach US$16mil this year and US$8.5mil last year. IAB Internet Advertising Bureau will establish parameters ...
- Research articles 2001-04-23
- Internet Advertising Bureau -IAB- Forms CPO Council; Special Group to Focus On Education and Implementation of Web Site Privacy Initiatives
- Business Editors NEW YORK--BUSINESS WIRE--Aug. 9, 2000 DoubleClick's Jules Polonetsky, All Advantage's Ray Everett Church To Act As Initial Co-Chairs The Internet Advertising Bureau IAB has announced the formation of the Chief Privacy Officer CPO Council, which will be charged with proactively educating and informing the...
- Research articles 2000-08-09
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