<![CDATA[interactive advertising bureau and strategy Resources | BNET]]> en-us <![CDATA[INTERACTIVE BYTES : NZ gets its own interactive advocacy group]]> Wed, 01 Nov 2006 23:59:59 -0800 <![CDATA[Consumers Provide the Ultimate Reality Check at MIXX 2.6; A First-Hand Look into Media Behavior]]> Wed, 12 Jul 2006 23:59:59 -0700 <![CDATA[Joint initiative for changing global economy]]> Wed, 01 Mar 2006 23:59:59 -0800 <![CDATA[Time to sort out user numbers: the IAB is exploring the idea of a single online audience measurement currency, but does the industry really need it?]]> Thu, 05 Aug 2004 23:59:59 -0700 <![CDATA[Online ad industry divided over single standard plans: while online advertisers support the IAB and IPA's efforts to establish a standard measurement for online audiences, they're struggling to agree on which is the best approach]]> Thu, 17 Jun 2004 23:59:59 -0700 <![CDATA[It's outsiders we must convince, not each other]]> Thu, 17 Jun 2004 23:59:59 -0700 <![CDATA[Industry hits ad spend target 12 months early]]> Thu, 18 Dec 2003 23:59:59 -0800 <![CDATA[Setting standards: the lack of an industry measurement standard is often cited as the reason for the disparity between online's media share and its ad revenue. But will the quest for a 'gold standard' resolve this issue? ]]> Thu, 23 Oct 2003 23:59:59 -0700 <![CDATA[IAB looks at mergers to create a united voice]]> Thu, 16 Oct 2003 23:59:59 -0700 <![CDATA[Facing the challenges of online advertising]]> Thu, 04 Sep 2003 23:59:59 -0700 <![CDATA[Pressure rises on IAB to set up search standards]]> Thu, 21 Aug 2003 23:59:59 -0700 <![CDATA[Standardised ads are essential to industry. ]]> Thu, 07 Aug 2003 23:59:59 -0700 <![CDATA[IAB and IPA tight-lipped over measurement plan]]> Thu, 31 Jul 2003 23:59:59 -0700 <![CDATA[Sector round-up: Danny Meadows-Klue of the IAB looks at how far online advertising has progressed and where it's heading in the future]]> Thu, 17 Jul 2003 23:59:59 -0700 <![CDATA[Traditional advertisers spur surge in Net spend: online advertising spend grew by 19 per cent to almost [pounds sterling]200m in 2002. (E-volve). ]]> Thu, 24 Apr 2003 23:59:59 -0700 <![CDATA[Red Sheriff seeks standard status for measurement tool]]> Thu, 10 Apr 2003 23:59:59 -0700 <![CDATA[IAB consults over bigger sizes for online adverts]]> Thu, 03 Apr 2003 23:59:59 -0800 <![CDATA[IAB appoints Eyre to push use of online advertising]]> Thu, 06 Mar 2003 23:59:59 -0800 <![CDATA[Argentina: Strategy to increase advertising on the Net.]]> Mon, 23 Apr 2001 23:59:59 -0700 <![CDATA[Internet Advertising Bureau -IAB- Forms CPO Council; Special Group to Focus On Education and Implementation of Web Site Privacy Initiatives]]> Wed, 09 Aug 2000 23:59:59 -0700