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- IAB backs campaign to get marketers using Web.
- The new media industry is running it first collective ad push to drive the use of online by traditional marketers, hot on the heels of individual efforts by the portals. Funded to the tune of 325,000 [pounds sterling] by trade body the Interactive Advertising Bureau IAB, the main...
- Research articles 2003-11-06
- Can bloggers be the catalyst for Web audit standards?
- The rise of blogging, and its rather more commercially minded sibling nanopublishing, has been heralded by many as a return to the communal roots of the Internet. The release of blogging software has once again lowered the barriers to entry and enabled tens of thousands of people to...
- Research articles 2003-08-14
- Sector round-up: Danny Meadows-Klue of the IAB looks at how far online advertising has progressed and where it's heading in the future
- Online advertising has enjoyed a dramatic recovery and is now surging ahead, with more advertisers using the Internet to reach more customers and do more business than ever before. The majority of Britons now use the Web, and online media have carved out a sizable and growing role...
- Research articles 2003-07-17
- Portals team up to boost Web advertising across continent.
- Europe's largest online publishers will join forces next week behind a pan-European initiative to boost the struggling Web advertising market. The move, which could threaten the existence of current industry body the Interactive Advertising Bureau IAB, comes as questions are asked about the continued dominance of the big...
- Research articles 2002-06-06
- Calculating clicks
- If you sell ad space on your Web site, take heed--new guidelines for counting the number of times an ad is viewed online were recently released by the Interactive Advertising Bureau IAB in New York City. These guidelines are meant to end count discrepancies between Web publishers and advertisers,...
- Research articles 2002-02-01
- Interactive Advertising Bureau -IAB- Asserts Gator.com's Business Practices Violate the Contract, Trademark and Copyright Interests of Web Publishers and Advertisers
- Business & High Tech Editors NEW YORK--BUSINESS WIRE--August 28, 2001 Unfair Competition and Deceptive Practices in Violation of Federal Laws Believing that the unfair business practices of Gator.com substantially infringe on the trademark, copyright and intellectual property rights of Web publishers and advertisers, and do not...
- Research articles 2001-08-28
- A FEW GOOD SIZES: STANDARDS COME TO WEB ADS Interactive Marketing Units intended to bring uniformity to banner sales
- Taking a second try at creating web site advertising consistency, the Interactive Advertising Bureau (IAB, formerly the Internet Advertising Bureau) has introduced voluntary guidelines for Internet banner advertising. Creation of the seven new Interactive Marketing Units IMUs comes almost five years after the IAB issued guidelines...
- Research articles 2001-07-02
- Industry groups join to set standards for Web metrics; Partners push firms to adopt uniform rules.(Brief Article)
- In an effort to resolve audience measurement issues facing online advertisers, the Internet Measurement Initiative has joined forces with the 65-year-old Advertising Research Foundation. The partnership, announced last week, is the latest move by advertising trade groups to solve thorny measurement problems that have...
- Research articles 2001-06-11
- Internet Advertising Bureau -IAB- Forms CPO Council; Special Group to Focus On Education and Implementation of Web Site Privacy Initiatives
- Business Editors NEW YORK--BUSINESS WIRE--Aug. 9, 2000 DoubleClick's Jules Polonetsky, All Advantage's Ray Everett Church To Act As Initial Co-Chairs The Internet Advertising Bureau IAB has announced the formation of the Chief Privacy Officer CPO Council, which will be charged with proactively educating and informing the...
- Research articles 2000-08-09
- CONSUMER PRIVACY IS THE BUZZ AT @D:TECH.(technical conference; includes other advertising industry news)
- The Internet Advertising Bureau and Internet ad coalition Future of Advertising Stakeholders are moving aggressively to bolster the industry's consumer privacy policies as a way to head off regulation and address consumer fears. At last week's @d:tech conference in New York, FAST floated...
- Research articles 1999-11-08
- Iab Says Web Ad Spend Is $350m This Quarter
- According to the latest quarterly report from the Internet Advertising Bureau, spending on web banner ads and sponsorships reached $351.3m in the first three months of calendar 1998, a 271% increase on the same period last year. The IAB report is relentlessly optimistic about web advertising generally, and not without...
- Research articles 1998-06-19
- Iab Says Web Ad Spend Is $350m This Quarter
- According to the latest quarterly report from the Internet Advertising Bureau, spending on web banner ads and sponsorships reached $351.3m in the first three months of calendar 1998, a 271% increase on the same period last year. The IAB report is relentlessly optimistic about web advertising generally, and not without...
- Research articles 1998-06-19
- Web advertising: a year of growth.(Online Media Strategies for Advertising)
- Internet advertising reached $571 million year-to-date for the third-quarter 1997, easily surpassing the $267 total 1996 annual revenues.With online demographics becoming more diverse and targeting becoming more precise, advertiser spending on the Web clearly moved out of its experimental stage during the past year. ...
- Research articles 1998-02-02
- BPA Interactive Announces Support of New Web Measurement Standards
- NEW YORK--BUSINESS WIRE--Sept. 30, 1997-- Web Auditing Leader Calls On All Auditing Organizations To Join in Support of New Industry Guidelines BPA Interactive today announced its support of proposed guidelines published last week by the Internet Advertising Bureau's IAB Media Measurement...
- Research articles 1997-09-30
- The Web Analytics Association and the Interactive Advertising Bureau Increase Collaboration on Web Metrics Standards
- Today the Web Analytics Association WAA and the Interactive Advertising Bureau IAB announced their intention to work more closely together to increase consistency and clarity around Web metrics standards. Both organizations have independently made strides toward the standardization of terms commonly used in the advertising and analytics fields. The purpose...
- Research articles 2008-04-21
- BtoB Q&A: New IAB chief takes on `the measurement mess'; Robin Webster hopes to attract traditional advertisers to web by setting standards for ad delivery.(Interview)
- If anyone can save Internet advertising, it's Robin Webster, the new CEO of the Interactive Advertising Bureau. If anyone can save Internet advertising, it's Robin Webster, the new CEO of the Interactive Advertising Bureau.
- Research articles 2001-05-14
- Quick Hits.(Interactive Advertising Bureau reports Internet ad revenue up 30% in 2005)(Slack Barshinger named BMA Agency of the Year)(Unica Corp. agrees to acquire Web analytics provider)
- VNU accepts private equity consortium offer VNU accepts private equity consortium offer
- Research articles 2006-03-13
- Tech Tools.(Tools & Metrics)(Interactive Advertising Bureau)(Web Analytics Association)(Chief Marketing Officer Council)
- Survey shows better measurement wanted Survey shows better measurement wanted
- Research articles 2006-04-03
- Web group says FTC rules unconstitutional
- The internet's largest advertising group called on the US Federal Trade Commission to withdraw its recently issued guidelines for endorsements in advertising, saying the new rules were unconstitutional and unfairly punish bloggers and users of social media.The Interactive Advertising Bureau said the FTC's "Guidelines Concerning the Use of Endorsements...
- External links 2009-10-15
- Yahoo! Implements New Impression Counting System for More Accurate and Consistent Measurement of Advertising Impressions on the Web; Yahoo! Chairs IAB Task Force to Bring New Standards of Measurement to the Web
- SUNNYVALE, Calif. -- Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, today announced the implementation of a new measurement and reporting platform to provide a new level of accountability to the measurement of online graphical advertising. Yahoo!'s new counting technology is a proprietary measurement and reporting platform that only counts...
- Research articles 2005-08-08
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