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	<title><![CDATA[interactive advertising bureau Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to interactive advertising bureau]]></description>
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		<title><![CDATA[IAB, 4A's Set Down Rules For Use And Ownership Of User Data]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-4as-set-down-rules-for-use-and-ownership-of-user-data%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ After nearly eight years, the online ad industry&#8217;s terms and conditions&#8212;or &#8220;T&C&#8217;s&#8221;&#8212;have been revised and the issue of who owns user data for marketing purposes appears to be settled. Under the joint 3.0 Standards PDF from the Interactive Advertising Bureau and the 4A&#8217;s, ownership of &#8220;user volunteered data&#8221; gleaned...]]></description>
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		<pubDate>Wed, 16 Dec 2009 20:07:28 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
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		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[IAB: Online Ad Spend Slipped 5.4 Percent In Q3; Signs Of Recovery Emerge?But Keep Hope In Check]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-online-ad-spend-slipped-5.4-percent-in-q3-small-signs-of-recovery-e%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The final numbers for Q3 are in from the Interactive Advertising Bureau and the main takeaway is that things may actually be looking up&#8212;or less worse, depending on your disposition. While online spending was down 5.4 percent to $5.5 billion in Q3, it&#8217;s slightly better than the $5.4 billion...]]></description>
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		<pubDate>Wed, 25 Nov 2009 04:36:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/recovery.html"><![CDATA[Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/j.p.+morgan+chase+%2526+co..html"><![CDATA[J.P. Morgan Chase & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
		<category domain="tickers">JPM</category>
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		<title><![CDATA[IAB And Bain: Online Pubs Need To Give Marketers A 'Triple-Play' Of DR, Branding And Engagment]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-and-bain-online-pubs-need-to-give-marketers-a-triple-play-of-dr-bra%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ You don&#8217;t need a white paper to tell you that marketers aren&#8217;t satisfied with current online ad formats, but a study by the Interactive Advertising Bureau and consultant Bain & Co. may have some ways of addressing that. Advertisers want media companies to provide &#8220;a true triple-play service model,&#8221;...]]></description>
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		<pubDate>Thu, 12 Nov 2009 17:18:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bain.html"><![CDATA[Bain]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[Disaster Recovery]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[IAB to FTC: Dump the new blogger rules]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/iab-ftc-dump-blogger-rules/16230/]]></link>
		<description><![CDATA[The Internet Advertising Bureau has come out against new guidelines proposed by the Federal Trade Commission that would require bloggers to disclose their affiliations with sponsors, marketers, and free giveaways. The reason? The IAB claims that the rules unfairly regulate online media more than offline."What concerns us the most in...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Fri, 16 Oct 2009 14:58:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/blogger.html"><![CDATA[Blogger]]></category>
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		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
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		<title><![CDATA[IAB Calls For Reversal Of 'Unfair and Unconstitutional' FTC Blogger Regs]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-calls-for-reversal-of-unfair-and-unconstitutional-ftc-blogger-regs%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The Interactive Advertising Bureau is calling on the Federal Trade Commission to withdraw its recently revised guidelines governing dealings between bloggers and marketers. The ad trade group says the rules &#8220;unfairly and unconstitutionally&#8221; impose penalties on online media for practices, while exempting traditional media. In an open letter to...]]></description>
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		<pubDate>Thu, 15 Oct 2009 20:21:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/blogger.html"><![CDATA[Blogger]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Web group says FTC rules unconstitutional]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fb0ef5b6c-b9e4-11de-a747-00144feab49a.html&siteid=23&tag=financialtimes]]></link>
		<description><![CDATA[ The internet's largest advertising group called on the US Federal Trade Commission to withdraw its recently issued guidelines for endorsements in advertising, saying the new rules were unconstitutional and unfairly punish bloggers and users of social media.The Interactive Advertising Bureau said the FTC's "Guidelines Concerning the Use of Endorsements...]]></description>
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		<pubDate>Thu, 15 Oct 2009 20:17:05 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<title><![CDATA[IAB to FTC: Rescind blogger rules]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/iab-ftc-rescind-blogger-rules/16067/]]></link>
		<description><![CDATA[The Interactive Advertising Bureau's President and CEO has called on the Federal Trade Commission to rescind its new "blogger rules" because they create an unfair distinction between traditional media and online media. More specifically, they revoke from online media a First Amendment protection that's afforded traditional media for generations. In...]]></description>
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		<pubDate>Thu, 15 Oct 2009 17:43:55 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ftc.html"><![CDATA[FTC]]></category>
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		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/randall.html"><![CDATA[Randall]]></category>
		<category domain="http://resources.bnet.com/topic/online+media.html"><![CDATA[Online Media]]></category>
		<category domain="http://resources.bnet.com/topic/blogger+rule.html"><![CDATA[Blogger Rule]]></category>
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		<title><![CDATA[JP Morgan: Media Buyers Expect Ad Spend To Rise At Least 5 Percent In H209]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-jp-morgan-media-buyers-expect-ad-spend-to-rise-at-least-5-percent-in-h2%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ While the 5.3 percent decline in online ad spend recorded by the Interactive Advertising Bureau this week served as an unnecessary reminder of how bad things were in the first six months of the year, a survey of media buyers by JP Morgan analyst Imran Khan offers some hope...]]></description>
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		<pubDate>Wed, 07 Oct 2009 12:48:36 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">JPM</category>
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	<item>
		<title><![CDATA[Internet ad spending continues slide]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/internet-ad-spending-continues-slide/14338/]]></link>
		<description><![CDATA[The recession continued to cut into companies' resources as Internet advertising spending in the U.S. fell more than 5% in the second quarter, according to a report released today. It is the second consecutive quarterly drop in online advertising, according to the Interactive Advertising Bureau and PricewaterhouseCoopers quarterly report. This...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 05 Oct 2009 16:41:36 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<title><![CDATA[IAB: Online Ad Spend Declines 5.3 Percent To $10.9 Billion In First Half '09]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-online-ad-spend-declines-5.3-percent-to-10.9-billion-in-first-half-%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ [In progress]The Interactive Advertising Bureau offered further evidence that online ads were not immune to the wider economic downturn, pointing out that during the first six months of 2009, spending in the category fell 5.3 to $10.9 billion. As for individual segments, search brought in about $5.1 billion h109,...]]></description>
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		<pubDate>Mon, 05 Oct 2009 15:03:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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	<item>
		<title><![CDATA[U.S. Online-Ad Revenue Dropped 5% in First Half]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/online-ad-revenue-dropped-5/14327/]]></link>
		<description><![CDATA[by Abbey Klaassen Published: October 05, 2009 NEW YORK (AdAge.com) -- Internet-advertising revenue in the U.S. plunged 5.3% to $10.9 billion in the first half of the year compared to the same six-month period a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, which compile online-ad spending totals...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Mon, 05 Oct 2009 14:40:54 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/pricewaterhousecoopers+llp.html"><![CDATA[PricewaterhouseCoopers LLP]]></category>
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	<item>
		<title><![CDATA[Net Now Takes More Ad Spend Than TV In UK]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-net-now-takes-more-ad-spend-than-tv-in-uk%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Something of a watershed. Online ad spend grew to make up 23.5 percent of all UK ad spend between in the first half of the year, says an IAB UK survey by PwC and WARC. That&#8217;s compared with 21.9 percent taken by TV.The net gobbled 4.6 percent more ad...]]></description>
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		<pubDate>Wed, 30 Sep 2009 07:45:43 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
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		<category domain="http://resources.bnet.com/topic/robert+andrews.html"><![CDATA[Robert Andrews]]></category>
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	<item>
		<title><![CDATA[IAB report says online advertising revenue above $1.8bn]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/iab-report-online-advertising-revenue/6845/]]></link>
		<description><![CDATA[Australia?s online advertising market has recorded double-digit growth of 18.5% for the full financial year according to figures released by the Interactive Advertising Bureau Australia IAB Australia in its ?Online Advertising Expenditure Report?. The report, compiled by PricewaterhouseCoopers has revealed online advertising expenditure in Australia exceeded $1.8 billion for the...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sun, 09 Aug 2009 23:46:50 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/iab+australia.html"><![CDATA[IAB Australia]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau+australia.html"><![CDATA[Interactive Advertising Bureau Australia]]></category>
		<category domain="http://resources.bnet.com/topic/pricewaterhousecoopers+llp.html"><![CDATA[PricewaterhouseCoopers LLP]]></category>
	</item>
	<item>
		<title><![CDATA[Online advertising up 18.5% as traditional media struggles]]></title>
		<link><![CDATA[http://industry.bnet.com/financial-services/news-analysis/online-advertising-185-traditional-media/6831/]]></link>
		<description><![CDATA[The online advertising market has recorded growth of 18.5% during the most recent financial year, according to new data from the Interactive Advertising Bureau of Australia. The announcement comes as PricewaterhouseCoopers claims the whole $25.5 billion advertising industry will only see growth of about 3.8% until 2013, and warns that...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Sun, 09 Aug 2009 19:12:19 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/iab+australia.html"><![CDATA[IAB Australia]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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	<item>
		<title><![CDATA[2008 Online Ad Spend Strong, Compared to Everything Except Online Ad Spend]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001503/2008-online-ad-spending-strong-compared-to-everything-except-online-ad-spending/]]></link>
		<description><![CDATA[The full-year interactive advertising spending numbers are in, and they're up! ... but not by as much as they might have been had Lehman Brothers not folded and brought the entire universe down with it. Here's the topline from the Interactive Advertising Bureau, which hires PricewaterhouseCoopers on a quarterly basis...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Mar 2009 10:21:44 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Newspaper Online Ad Revenues Lag Far Behind Online as a Whole]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001477/newspaper-online-ad-revenues-lag-far-behind-online-as-a-whole/]]></link>
		<description><![CDATA[OK, we all know the newspaper business is really bad right now, in some cases terminally bad, but just how bad is it? With the release of its fourth quarter 2008 ad revenue numbers yesterday, the Newspaper Advertising Association has quantified it, and it's baaaaaad. Overall ad revenue is down...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 27 Mar 2009 10:33:14 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
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		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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	<item>
		<title><![CDATA[The IAB's "Long Tail" Video Needs a Sequel]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001427/the-iabs-long-tail-video-needs-a-sequel/]]></link>
		<description><![CDATA[    Late yesterday, Randall Rothenberg, CEO of the Interactive Advertising Bureau, emailed out a link the video above entitled, "I Am the Long Tail," which is aimed at humanizing all of those small publishers that make up the hackneyed â€" but vital â€" long tail. It certainly...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 24 Mar 2009 10:07:40 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/long+tail.html"><![CDATA[Long Tail]]></category>
		<category domain="http://resources.bnet.com/topic/publisher.html"><![CDATA[Publisher]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[Crunch Time for Online | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/11/26/crunch-time-for-online-btalk-australia/]]></link>
		<description><![CDATA[(9min 24) The Interactive Advertising Bureau of Australia IAB has just released the results of a test-market for Kellogs Sultana Bran, designed to demonstrate the power of online advertising at improving brand awareness and buying intention.    On todayâ€™s BTalk Australia Phil Dobbie talks about the research with...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 26 Nov 2008 14:00:11 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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	<item>
		<title><![CDATA[Q3 Online Ad Revs Rise 11 Percent?Less Than Half Q307 Growth Rate: IAB]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.paidcontent.org%2Fentry%2F419-q3-online-ad-revs-rise-11-percent-less-than-half-q307-growth-rate%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Considering the economic meltdown of the past few weeks, the fact that online ad revenues grew 11 percent in Q3 would seem to be reason to celebrate. But comparing the latest figures from the Interactive Advertising Bureau to its Q307 report shows how much growth has slowed. While online...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 20 Nov 2008 19:18:40 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
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		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
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		<title><![CDATA[Is Online Advertising Recession Proof? | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2008/11/10/is-online-advertising-recession-proof-btalk-australia/]]></link>
		<description><![CDATA[(8min 29) Whilst conventional media forecast a slump in revenues, the latest quarterly expenditure survey from Australiaâ€™s Interactive Advertising Bureau IAB shows that online advertising continues to enjoy high growth.    Will this growth continue? On todayâ€™s BTalk Australia Phil Dobbie talks to IABâ€™s CEO Paul Fisher about...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 10 Nov 2008 11:46:34 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
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