Resources

1 Resources for

interactive audience

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Jonah Weiland: The Serious Business of Comics
In recent years, Hollywood has brought comics back to the forefront of pop culture from near-obscurity. Businessman Jonah Weiland created a website which caters to fans of both. Since its launch in the mid 90's, ComicBookResources.com has grown into the biggest comic book site on world wide web. ...
Tags: interactive audience, Jonah Weiland, Hollywood, comics, Internet, Web Technology, Web Site Development, Comic
Videos 2007-12-12

Additional Resources

Food's 'Iron Chef' adds interactivity.(interactive television)(Brief Article)
LOS ANGELES -- Scripps Networks' Food Network has launched an interactive TV version of Iron Chef, powered by the software and networking capabilities of GoldPocket Interactive. Viewers will be able to rate the chefs on the program and vote on their...
Tags: E.W. Scripps Co., food, Manufacturing, network, NETWORKING, TVs
Research articles 2005-01-24
IAB Heralds Progress in Audience Measurement — Announces Major New Conference to Address Interactive Audience Metrics
IAB Audience Measurement Leadership Forum scheduled for November 29, 2007
Tags: Interactive Advertising Bureau
Research articles 2007-09-17
IAB Issues First-Ever Guidelines for Interactive Audience Measurement and Advertising Campaign Reporting and Audits
Business Editors NEW YORK--BUSINESS WIRE--Jan. 15, 2002 GUIDELINES SEEN AS A LANDMARK FOR THE INTERACTIVE AD INDUSTRY Guidelines Developed With Input From Advertising Research Foundation ARF and Media Rating Council MRC Supported by American Association of Advertising Agencies AAAA and Association of National Advertisers ANA ...
Tags: advertisement, ANA, audit, Interactive Advertising Bureau, PricewaterhouseCoopers Consulting
Research articles 2002-01-15
IAB Hosts Historic Summit on Interactive Audience Measurement
Solidifies Industry-Wide Commitment to Transparency in Interactive Metrics
Tags: Interactive Advertising Bureau
Research articles 2007-05-22
Fox Interactive Morphs Into News Corp. Digital Media; Management Reshuffle
So the ghost of Fox Interactive Media is finally buried, and now emerges the winner, ready to take on the world…or whatever. News Corp (NYSE: NWS). Digital Media NDM is the new name of News Corp.‘s digital media group headed by Jon Miller, and the group will oversee MySpace,...
Tags: Strategy, Security, Fox Interactive Media, Hemanshu Nigam, News Corp., NDM, Business Affairs Dan Fawcett, SVP, Digital Media, Consumer Electronics, Personal Technology, Industry Moves, Companies, Fox, Rafat Ali
External links 2009-09-30
Interactive Music Targets Youth Audience With Radio Disney Agreement
NEW YORK--BUSINESS WIRE--Oct. 29, 1999--Interactive Music, Inc. (OTC-BB:SONG) announced today that the companies agreement with Radio Disney will assist the Company in reaching a youth oriented audience. Radio Disney's core audience is children ages 6-11. The Company's beginner guitar and piano lessons are user friendly and ideally suited for children...
Tags: agreement, Company, Disney Corp., radio
Research articles 1999-10-29
Magic number: $14.95 at Disney. (Disney Interactive offers low-priced game line)(Brief Article)
GLENDALE, Cal.--Disney Interactive is trying to broaden its audience with a low-priced game line. GLENDALE, Cal.--Disney Interactive is trying to broaden its audience with a low-priced game line.
Tags: Disney Corp., game
Research articles 1996-09-02
Nielsen to Measure ACTV's Interactive Ads.(Brief Article)
The interactive-advertising business inched forward this month with a number of agreements, most notably a strategic alliance between Nielsen Media Research and ACTV Inc. The arrangement combines Nielsen's audience-measurement expertise with The interactive-advertising business inched forward this...
Tags: advertisement
Research articles 2000-05-29
Time Warner Cable's Oceanic division is widening its interactive TV portfolio by deploying Navic Networks. (Briefs).(Brief Article)
MILILANI, HAWAII -- Time Warner Cable's Oceanic division is widening its interactive TV portfolio by deploying Navic Networks' Set-Top Data Services software to support two new applications. Oceanic has added Navic's audience polling applicati MILILANI, HAWAII -- Time Warner...
Tags: interactive TV, Navic Networks, Time Warner Cable Inc., TV
Research articles 2002-09-23
Strategy Analytics research -- Interactive TV audience forecast to grow 180% in 2000; 16.9 million homes will have access to TV shopping, banking, email, say analysts.
M2 PRESSWIRE-12 June 2000-STRATEGY ANALYTICS: Strategy Analytics research -- Interactive TV audience forecast to grow 180 in 2000; 16.9 million homes will have access to TV shopping, banking, email, say analysts C1994-2000 M2 COMMUNICATIONS LTD RDATE:12062000 Luton, England...
Tags: banking, e-mail, Strategy Analytics, TVs
Research articles 2000-06-12
Washingtonpost.Newsweek Interactive Selects Revenue Science Audience Search for Behavioral Targeting Services
NEW YORK -- Audience-Based Advertising to Generate New Revenue Opportunities for Leading News Web Site Revenue Science, Inc., the leading provider of behavioral targeting for online advertising, announced today that it now provides behavioral targeting services to Washingtonpost.Newsweek interactive WPNI, the new media and electronic publishing subsidiary of The...
Tags: advertiser, revenue, Washington Post Co.
Research articles 2004-09-20
Portent Interactive Expands Marketing Intelligence With Nielsen//NetRatings
Portent Interactive (www.portentinteractive.com), an interactive marketing agency, has greatly expanded its marketing intelligence capabilities with powerful visitor and website audience profiling from Nielsen//NetRatings @Plan and AdRelevance services, it was announced today. Portent Interactive, a pioneer in developing and applying powerful web analytics tools to augment and measure Internet marketing campaigns...
Tags: Interactive
Research articles 2006-02-21
CBS Interactive Reorg: More Info and Merging of Some Units; Internal Memo
We reported first on the CBS Interactive (NYSE: CBS) reorg and layoffs last night, and since then, it has been confirmed by the company, and some other bits of info have been trickling out. Now, from the internal memo sent out earlier today by Qunicy Smith (posted here at...
Tags: CBS Corp., Sales Strategy, Sales Force Management, Branding, Marketing Research, Sales, Marketing, Companies, CBS, CBS Interactive, CNET, Rafat Ali
External links 2008-12-12
IAB US questions UK audience metric plans
The US Interactive Advertising Bureau has questioned the decision of the UK online advertising industry to focus on creating a single audience measurement standard. Greg Stuart, IAB US president argues in NMA this week that the ad impression is the most important standard to get right and believes...
Tags: advertisement, Interactive Advertising Bureau
Research articles 2004-08-05
Google Ad Planner: Now even easier to find the right audience for your campaigns
In our ongoing effort to give you in-depth data for your media plan, we've released a number of Google Ad Planner enhancements that provide a more granular view of where your audience can be found. Subdomain data We've added subdomain data to Google Ad Planner to give you a...
Tags: Google Inc., Advertisement, Site, Media Plan
News items 2009-11-12
Figure Skating Telecasts Go Interactive With LiveHive Technology
LiveHive SystemsTM, a pioneer in interactive television, has announced that it has signed an agreement with NBCSports.com that will bring NanoGaming technology to the 2008 U.S. Figure Skating Championship being held this weekend. NBC telecasts this Saturday, January 26 (4 p.m. ET. and 8 p.m. ET) and this Sunday, January...
Tags: entertainment, NBC Universal Inc., TVs
Research articles 2008-01-23
Jupiter Forum Defines Interactive Knowledge; Best Near-Term Revenue Opportunities Lie in Professional Training and Education
Business Editors NEW YORK--BUSINESS WIRE--Sept. 26, 2000 The intersection of online education, training, and continuing learning will create a new market - Interactive Knowledge - according to Jupiter Research, the worldwide authority on Internet commerce. But as a mainstream consumer service, Interactive Knowledge is too broad an offering,...
Tags: Company, education, INTERNET, Jupiter Media Metrix, Jupiter Research, knowledge, Strategy
Research articles 2000-09-26
DigitalPost Interactive Joins Upromise to Market Websites for Families Directly to 8 Million Consumers
DigitalPost Interactive (OTCBB: DGLP) ( www.dglp.com ), a provider of user-friendly Web platforms for digital media sharing and social networking (Web 2.0), announced today a partnership with Upromise, America's largest, private source of college funding contributions. Beginning today, Upromise will promote subscriptions to www.TheFamilyPost.com -- DigitalPost Interactive's family...
Tags: UPromise Inc.
Research articles 2007-11-19
Editorial Feature: BPA's Interactive audit tool surpasses 100-website mark
BPA Worldwide announced a major milestone today as its Interactive web traffic tool now includes data from over 100 websites that have made their web traffic data publicly available to media buyers and advertisers. "We are pleased to see media owners are recognizing the importance of standardized measurement...
Tags: BPA Worldwide
Research articles 2009-05-20
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