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12 Resources for

interactive marketing

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Forrester Research: US Interactive Marketing Spending To Reach $61 Billion By 2012: Barriers Between Traditional And Interactive Marketing Will Dissolve Within Five Years; Tags: Forrester Research Inc., Interactive Marketing; Research articles 2007-10-11
Search Marketing to Triple in Five Years: The gurus over at Forrester Research have given us some all-too-expected news about the coming explosion in interactive marketing. Among the findings is a three-fold increase in search marketing over the next five years -- equating to a $25 billion/year industry by 2012. The growth...; Tags: interactive Marketing, Jonathan Haeber, Marketing, Marketing Research; Blog posts 2007-10-14
24/7 Real Media's Interactive Marketing Experts Reveal Their Online Advertising Predictions for 2006; Podcasting, Online Product Placements to Increase, as TV Viewership Declines: NEW YORK -- Japan Poised for Dramatic Growth in Interactive Marketing; Search Becomes the Next Lead-Gen Tool and Bolsters Its Presence on Madison Avenue; Tags: 24/7 Real Media Inc., Interactive Marketing, online advertising, podcasting, TV; Research articles 2005-11-08
First Annual SoFIE Awards To Recognize Interactive Marketing Excellence; SFIMA Announces The ``First Annual Modem Media SoFIE Awards'' Sponsored by AOL With Call for Entries November 14, 2005: FORT LAUDERDALE, Fla. -- Experience the High Notes in Interactive Marketing at the SoFIE Gala - the South Florida Interactive Excellence SoFIE Awards. This event offers the chance for you to be recognized as an interactive marketing rock star at the SoFIE Awards to be held at the Hard Rock...; Tags: America Online Inc., Interactive Marketing; Research articles 2005-09-26
Robert B. Sherman, Former AOL and Time Warner Division President, Joins Artes Medical's Board of Directors: SAN DIEGO -- Artes Medical, Inc. (Nasdaq:ARTE), a medical technology company focused on developing, manufacturing and commercializing a new category of aesthetic injectable products for men and women, today announced that Robert B. Sherman, former President, Interactive Marketing, America Online, Inc. has joined Artes Medical's Board of Directors. Mr. Sherman...; Tags: America Online Inc., board, board of directors, Interactive Marketing, Time Warner Inc.; Research articles 2007-10-03

Warner Music Group Names JetBlue's Peter Scherr, Vice President of Interactive Marketing: Warner Music Group Corp. (NYSE: WMG) today announced the appointment of Peter Scherr to Vice President, Interactive Marketing. Based in New York and effective immediately, Scherr reports to Dan Pelson, WMG's Senior Vice President, Global Consumer Marketing.; Tags: Interactive Marketing, JetBlue Airways Corp., Warner Music Group Corp.; Research articles 2007-05-09
P&G steps up interactive initiatives: P&G's spend on interactive marketing has tripled over the past year. (Interview: Shuvo Saha): Interest in interactive marketing is growing as consumers come to understand it better. E-valve talks to Procter & Gamble interactive marketing manager Shuvo Saha about his company's use of the medium as part of its overall marketing strategy. Interest in interactive marketing is growing...; Tags: interactive marketing, marketing, Procter & Gamble Co.; Research articles 2003-04-24
Nextel dials up interactive strategy; E-mail, Internet marketing efforts move to forefront as company sees benefits.(Brief Article): Interactive marketing has moved from the experimental stage to core strategy at Nextel Communications Inc. Interactive marketing has moved from the experimental stage to core strategy at Nextel Communications Inc.; Tags: benefit, e-mail, Interactive Marketing, Internet, Internet marketing, Nextel Communications Inc., strategy; Research articles 2001-10-15
P&G VISIONARY VIEWS WEB AS MISSION CRITICAL: BEAUSEJOUR SEEKS TO BALANCE INVOLVEMENT, INTRUSIVENESS.: Denis Beausejour, VP-global marketing and VP-marketing global beauty care and North America at Procter & Gamble Co., has long been considered the visionary behind the package-goods giant's foray into interactive marketing. In January, Mr. Beausej Denis Beausejour, VP-global marketing and VP-marketing global beauty care and...; Tags: interactive Marketing, marketing, Procter & Gamble Co., visionary, Web; Research articles 1999-05-03
In the Google spotlight; Move could give metro Detroit's growing interactive-marketing industry a national name.: Byline: Andrew Dietderich, Bill Shea Google Inc. plans to move its AdWords division to Ann Arbor with a promise of 1,000 new jobs, possibly the tipping point for an interactive-marketing industry gaining momentum in Southeast Michigan. Take, for Byline: Andrew Dietderich,...; Tags: Google Inc., Google AdWords, interactive marketing, marketing, company, Fry Inc.; Research articles 2006-07-17
Sony's Walkman comes of age by reinventing itself for Net era; $30 mil devoted to relaunching 21-year-old brand.(Brief Article): Sony Electronics relaunches its 21-year-old Walkman brand this week with more than $30 million in advertising and marketing. Created by Y&R Advertising, New York, the campaign is the largest ever for products in Sony's Personal Mobile Products un Sony Electronics relaunches its 21-year-old Walkman brand this...; Tags: brand, Interactive Marketing, Sony Corp., Sony Walkman; Research articles 2000-06-05
Turn Sales Funnels into Megaphones: Turn Sales Funnels into MegaphonesRE: Turn Sales Funnels into MegaphonesQUOTE: I don't think that Marketing will disappear, rather I think they will move toward more interactive marketing.You're probably right about that. The job will change. With any luck, it will become measurable. However, interactive marketing requires a...; Tags: Marketing research, Turn Sales Funnels, Megaphone, marketing, interactive Marketing; Discussion threads 2008-08-29

Additional Resources

Interactive association site not very interactive.(Sites)(Association for Interactive Marketing)(Brief Article): Organization: Association for Interactive Marketing, New York Web site: www.imarketing.org Launch date: Jan. 24, 2002 Agency: In-house Design: The Association for Interactive Marketing (the subsidiary of the Direct Marketing Association previously called the Association for Interactive...; Tags: Direct Marketing Association, INTERNET, MARKETING; Research articles 2002-02-11
Adamson Advertising appoints director of interactive marketing: Adamson Advertising has appointed Dana Fowler to director of interactive marketing. In her new capacity, she will manage the interactive department and oversee interactive strategic planning, Web site design, development of interactive kiosks and DVD for business-to-business and business-to-consumer applications. She has more than 10 years of experience in...; Tags: Adamson Advertising Inc.; Research articles 2005-09-10
Adamson Advertising appoints director of interactive marketing: Adamson Advertising has appointed Dana Fowler to director of interactive marketing. In her new capacity, she will manage the interactive department and oversee interactive strategic planning, Web site design, development of interactive kiosks and DVD for business-to-business and business-to-consumer applications. She has more than 10 years of experience in...; Tags: Adamson Advertising Inc.; Research articles 2005-09-10
Call For Entries in First Annual South Florida Interactive Awards; The Modem Media SoFIE Awards - Sponsored by AOL - Will Recognize the Best in Interactive Marketing Excellence: FORT LAUDERDALE, Fla. -- Enter the 1st Annual South Florida Interactive Excellence SoFIE Awards today. Experience the High Notes in Interactive Marketing. Companies, agencies, organizations, and individuals - this is your chance to be recognized as an interactive marketing star at the SoFIE Awards to be held at the Hard...; Tags: America Online Inc., marketing, modem; Research articles 2005-11-16
Forrester Research: US Interactive Marketing Spending to Hit $61 Billion by 2012: Wireless News 10-13-2007 Forrester Research: US Interactive Marketing Spending to Hit $61 Billion by 2012 WIRELESS NEWS-October 13, 2007-Forrester Research: US Interactive Marketing Spending to Hit $61 Billion by 2012 C2007 10Meters - http://www.10meters.com Interactive marketing...; Tags: US Interactive Inc.; Research articles 2007-10-13
Forrester Research: US Interactive Marketing Spending to Reach $61 Billion by 2012: Wireless News 10-20-2007 Forrester Research: US Interactive Marketing Spending to Reach $61 Billion by 2012 WIRELESS NEWS-October 20, 2007-Forrester Research: US Interactive Marketing Spending to Reach $61 Billion by 2012 C2007 10Meters - http://www.10meters.com Interactive marketing...; Tags: US Interactive Inc.; Research articles 2007-10-20
South Florida Interactive Marketing Association Holds August Program, The Role of Technology in Modern Day Marketing: FORT LAUDERDALE, Fla. -- The South Florida Interactive Marketing Association SFIMA, a forum for interactive professionals, businesses and educators, will present its next monthly program entitled "The Role of Technology in Modern Day Marketing," in conjunction with the American Marketing Association AMA and the Direct Marketing Association DMA, on Thursday,...; Tags: American Marketing Association, Direct Marketing Association, MARKETING; Research articles 2004-07-27
IXL: Despite client list, iXL lacks marketing vision; Agency Rating: 1.5 -- IXL's focus is on back-end integration work, not on interactive marketing; just where iXL excels in i-marketing isn't entirely clear. Word on the street is that iXL is having an i: ixl burst onto the interactive marketing scene with a handful of accounts that, coupled with its back-end and systems integration offerings, have made it a key player in Internet professional services. ixl burst onto the interactive marketing scene with a handful of accounts that,...; Tags: agency, marketing, Microsoft Word, systems integration; Research articles 2000-06-19