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- Forrester Research: US Interactive Marketing Spending To Reach $61 Billion By 2012
- Barriers Between Traditional And Interactive Marketing Will Dissolve Within Five Years
- Research articles 2007-10-11
- Search Marketing to Triple in Five Years
- The gurus over at Forrester Research have given us some all-too-expected news about the coming explosion in interactive marketing. Among the findings is a three-fold increase in search marketing over the next five years -- equating to a $25 billion/year industry by 2012. The growth...
- Blog posts 2007-10-14
- 24/7 Real Media's Interactive Marketing Experts Reveal Their Online Advertising Predictions for 2006; Podcasting, Online Product Placements to Increase, as TV Viewership Declines
- NEW YORK -- Japan Poised for Dramatic Growth in Interactive Marketing; Search Becomes the Next Lead-Gen Tool and Bolsters Its Presence on Madison Avenue
- Research articles 2005-11-08
- First Annual SoFIE Awards To Recognize Interactive Marketing Excellence; SFIMA Announces The ``First Annual Modem Media SoFIE Awards'' Sponsored by AOL With Call for Entries November 14, 2005
- FORT LAUDERDALE, Fla. -- Experience the High Notes in Interactive Marketing at the SoFIE Gala - the South Florida Interactive Excellence SoFIE Awards. This event offers the chance for you to be recognized as an interactive marketing rock star at the SoFIE Awards to be held at the Hard Rock...
- Research articles 2005-09-26
- Robert B. Sherman, Former AOL and Time Warner Division President, Joins Artes Medical's Board of Directors
- SAN DIEGO -- Artes Medical, Inc. (Nasdaq:ARTE), a medical technology company focused on developing, manufacturing and commercializing a new category of aesthetic injectable products for men and women, today announced that Robert B. Sherman, former President, Interactive Marketing, America Online, Inc. has joined Artes Medical's Board of Directors. Mr. Sherman...
- Research articles 2007-10-03
- Warner Music Group Names JetBlue's Peter Scherr, Vice President of Interactive Marketing
- Warner Music Group Corp. (NYSE: WMG) today announced the appointment of Peter Scherr to Vice President, Interactive Marketing. Based in New York and effective immediately, Scherr reports to Dan Pelson, WMG's Senior Vice President, Global Consumer Marketing.
- Research articles 2007-05-09
- P&G steps up interactive initiatives: P&G's spend on interactive marketing has tripled over the past year. (Interview: Shuvo Saha)
- Interest in interactive marketing is growing as consumers come to understand it better. E-valve talks to Procter & Gamble interactive marketing manager Shuvo Saha about his company's use of the medium as part of its overall marketing strategy. Interest in interactive marketing is growing...
- Research articles 2003-04-24
- Nextel dials up interactive strategy; E-mail, Internet marketing efforts move to forefront as company sees benefits.(Brief Article)
- Interactive marketing has moved from the experimental stage to core strategy at Nextel Communications Inc. Interactive marketing has moved from the experimental stage to core strategy at Nextel Communications Inc.
- Research articles 2001-10-15
- P&G VISIONARY VIEWS WEB AS MISSION CRITICAL: BEAUSEJOUR SEEKS TO BALANCE INVOLVEMENT, INTRUSIVENESS.
- Denis Beausejour, VP-global marketing and VP-marketing global beauty care and North America at Procter & Gamble Co., has long been considered the visionary behind the package-goods giant's foray into interactive marketing. In January, Mr. Beausej Denis Beausejour, VP-global marketing and VP-marketing global beauty care and...
- Research articles 1999-05-03
- In the Google spotlight; Move could give metro Detroit's growing interactive-marketing industry a national name.
- Byline: Andrew Dietderich, Bill Shea Google Inc. plans to move its AdWords division to Ann Arbor with a promise of 1,000 new jobs, possibly the tipping point for an interactive-marketing industry gaining momentum in Southeast Michigan. Take, for Byline: Andrew Dietderich,...
- Research articles 2006-07-17
- Sony's Walkman comes of age by reinventing itself for Net era; $30 mil devoted to relaunching 21-year-old brand.(Brief Article)
- Sony Electronics relaunches its 21-year-old Walkman brand this week with more than $30 million in advertising and marketing. Created by Y&R Advertising, New York, the campaign is the largest ever for products in Sony's Personal Mobile Products un Sony Electronics relaunches its 21-year-old Walkman brand this...
- Research articles 2000-06-05
- Turn Sales Funnels into Megaphones
- Turn Sales Funnels into MegaphonesRE: Turn Sales Funnels into MegaphonesQUOTE: I don't think that Marketing will disappear, rather I think they will move toward more interactive marketing.You're probably right about that. The job will change. With any luck, it will become measurable. However, interactive marketing requires a...
- Discussion threads 2008-08-29
Additional Resources
- TECTRONIX VOIP TESTING SYSTEM AWARDED 2008 PRODUCT OF YEAR.
- Tektronix Communications, Richardson, Texas, a leading worldwide provider of communications test and Network Intelligence solutions, has announced that Technology Marketing Corporation TMC (www.tmcnet.com) has named Tektronix' Zoey, an interactive VoIP Quality of Experience QoE testing system, as a recipient of its 2008 Communications Solutions Product...
- Articles 2009-07-01
- Sonic Foundry Unveils Mediasite 5.1 For Lecture Capture
- Sonic Foundry, Inc., (NASDAQ:SOFO), a market leader for rich media webcasting and knowledge management, has introduced Mediasite 5.1, the latest release of the company's award-winning lecture capture platform Mediasite. Mediasite 5.1 continues to set the standard for online lectures and presentations. The new release includes platform-wide enhancements benefiting...
- Articles 2009-07-01
- Avaya Receives Highest Rating in Report on IVR Systems and Enterprise Voice Portals by Top Analyst Firm
- Avaya Inc. today announced the companyhas received the highest rating -- a "Strong Positive" -- in Gartner'srecent "MarketScope for Interactive Voice Response IVR Systems andEnterprise Voice Portals, 2009"(1). The report evaluated leading vendors'voice response systems and applications, and rated vendors according to anumber of criteria. In the report, Gartner classified...
- Articles 2009-06-25
- NCH Software Simplifies Interactive Voice Response
- NCH Software, the leading provider of audio,video, business, and telephony/VoIP tools and utilities worldwide, todayannounced the latest release of its IVM, interactive telephone system. Nearly all of the setup and management features have moved to the new webbased console and it now includes an intuitive setup wizard as well as...
- Articles 2009-06-25
- Interactive Data Provides Real-Time Data for Aleri’s Range of Complex Event Processing Solutions
- NEW YORK & LONDON -- Interactive Data Corporation (NYSE: IDC), a leading provider of financial market data, analytics and related solutions, today announced that its Real-Time Services business...
- Articles 2009-06-24
- U.S. City and State Government Agencies Adopt Interactive Data’s Fixed Income Analytics Offerings
- Municipalities Leverage Capabilities of BondEdge to Assist with Investment Risk Management Processes NEW YORK -- Interactive Data Corporation (NYSE:...
- Articles 2009-06-24
- CBL & Associates Properties Sets Second Quarter Earnings Release and Conference Call Dates
- CHATTANOOGA, Tenn. -- CBL & Associates Properties, Inc. (NYSE:Â CBL) announced details for the release of its results for the second quarter ending June 30, 2009. ...
- Articles 2009-06-24
- KG Partners Wins Five Transportation Marketing & Communications Association (TMCA) Compass Awards
- KG Partners, a nationally recognizedadvertising, public relations and interactive agency, today announced thatit has won five Compass Awards from the Transportation Marketing &Communications Association TMCA for work executed on behalf of theirclient, Con-way Inc. (NYSE: CNW), a $5.0 billion freight transportation andlogistics services company. The awards were presented at TMCA's...
- Articles 2009-06-24
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