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	<title><![CDATA[interactive marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/interactive+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to interactive marketing]]></description>
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		<title><![CDATA[Turn Sales Funnels into Megaphones]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13076-0.html?forumID=1&threadID=3296&messageID=15516&start=0]]></link>
		<description><![CDATA[Turn Sales Funnels into MegaphonesRE: Turn Sales Funnels into MegaphonesQUOTE: I don't think that Marketing will disappear, rather I think they will move toward more interactive marketing.You're probably right about that.  The job will change.  With any luck, it will become measurable.  However, interactive marketing requires a...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 29 Aug 2008 20:30:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/turn+sales+funnels.html"><![CDATA[Turn Sales Funnels]]></category>
		<category domain="http://resources.bnet.com/topic/megaphone.html"><![CDATA[Megaphone]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[interactive Marketing]]></category>
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		<title><![CDATA[Search Marketing to Triple in Five Years]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=198]]></link>
		<description><![CDATA[The gurus over at Forrester Research have given us some all-too-expected news about the coming explosion in interactive marketing. Among the findings is a three-fold increase in search marketing over the next five years -- equating to a $25 billion/year industry by 2012.      The growth...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 14 Oct 2007 19:33:01 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[interactive Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jonathan+haeber.html"><![CDATA[Jonathan Haeber]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<title><![CDATA[Forrester Research: US Interactive Marketing Spending To Reach $61 Billion By 2012]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_11/ai_n27404336]]></link>
		<description><![CDATA[Barriers Between Traditional And Interactive Marketing Will Dissolve Within Five Years]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 11 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/forrester+research+inc..html"><![CDATA[Forrester Research Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[Interactive Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">FORR</category>
		<category domain="tickers">FORR</category>
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		<title><![CDATA[Robert B. Sherman, Former AOL and Time Warner Division President, Joins Artes Medical's Board of Directors]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_3/ai_n27394632]]></link>
		<description><![CDATA[SAN DIEGO -- Artes Medical, Inc. (Nasdaq:ARTE), a medical technology company focused on developing, manufacturing and commercializing a new category of aesthetic injectable products for men and women, today announced that Robert B. Sherman, former President, Interactive Marketing, America Online, Inc. has joined Artes Medical's Board of Directors. Mr. Sherman...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 03 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/board.html"><![CDATA[board]]></category>
		<category domain="http://resources.bnet.com/topic/board+of+directors.html"><![CDATA[board of directors]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[Interactive Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/time+warner+inc..html"><![CDATA[Time Warner Inc.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TWX</category>
		<category domain="tickers">TWX</category>
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		<title><![CDATA[Warner Music Group Names JetBlue's Peter Scherr, Vice President of Interactive Marketing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200705/ai_n19057718]]></link>
		<description><![CDATA[Warner Music Group Corp. (NYSE: WMG) today announced the appointment of Peter Scherr to Vice President, Interactive Marketing. Based in New York and effective immediately, Scherr reports to Dan Pelson, WMG's Senior Vice President, Global Consumer Marketing. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 09 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[Interactive Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jetblue+airways+corp..html"><![CDATA[JetBlue Airways Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/warner+music+group+corp..html"><![CDATA[Warner Music Group Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JBLU</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMG</category>
		<category domain="tickers">JBLU,WMG</category>
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		<title><![CDATA[In the Google spotlight; Move could give metro Detroit's growing interactive-marketing industry a national name.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5251/is_200607/ai_n20137966]]></link>
		<description><![CDATA[Byline: Andrew Dietderich, Bill Shea    Google Inc. plans to move its AdWords division to Ann Arbor with a  promise of 1,000 new jobs, possibly the tipping point for an  interactive-marketing industry gaining momentum in Southeast Michigan.    Take, for  Byline: Andrew Dietderich,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/google+adwords.html"><![CDATA[Google AdWords]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[interactive marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[company]]></category>
		<category domain="http://resources.bnet.com/topic/fry+inc..html"><![CDATA[Fry Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[24/7 Real Media's Interactive Marketing Experts Reveal Their Online Advertising Predictions for 2006; Podcasting, Online Product Placements to Increase, as TV Viewership Declines]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Nov_8/ai_n15783397]]></link>
		<description><![CDATA[NEW YORK -- Japan Poised for Dramatic Growth in Interactive Marketing; Search Becomes the Next Lead-Gen Tool and Bolsters Its Presence on Madison Avenue]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 08 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/24%252f7+real+media+inc..html"><![CDATA[24/7 Real Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[Interactive Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[online advertising]]></category>
		<category domain="http://resources.bnet.com/topic/podcasting.html"><![CDATA[podcasting]]></category>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TFSM</category>
		<category domain="tickers">TFSM</category>
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		<title><![CDATA[First Annual SoFIE Awards To Recognize Interactive Marketing Excellence; SFIMA Announces The ``First Annual Modem Media SoFIE Awards'' Sponsored by AOL With Call for Entries November 14, 2005]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2005_Sept_26/ai_n15629765]]></link>
		<description><![CDATA[FORT LAUDERDALE, Fla. -- Experience the High Notes in Interactive Marketing at the SoFIE Gala - the South Florida Interactive Excellence SoFIE Awards. This event offers the chance for you to be recognized as an interactive marketing rock star at the SoFIE Awards to be held at the Hard Rock...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[Interactive Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[P&G steps up interactive initiatives: P&G's spend on interactive marketing has tripled over the past year. (Interview: Shuvo Saha)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1550/is_200304/ai_n7559393]]></link>
		<description><![CDATA[Interest in interactive marketing is growing as consumers come to understand it better. E-valve talks to Procter & Gamble interactive marketing manager Shuvo Saha about his company's use of the medium as part of its overall marketing strategy.       Interest in interactive marketing is growing...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 24 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[interactive marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">PG</category>
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		<title><![CDATA[Nextel dials up interactive strategy; E-mail, Internet marketing efforts move to forefront as company sees benefits.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200110/ai_n25864705]]></link>
		<description><![CDATA[Interactive marketing has moved from the experimental stage to core  strategy at Nextel Communications Inc.    Interactive marketing has moved from the experimental stage to core  strategy at Nextel Communications Inc.  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 Oct 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[benefit]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[Interactive Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/internet+marketing.html"><![CDATA[Internet marketing]]></category>
		<category domain="http://resources.bnet.com/topic/nextel+communications+inc..html"><![CDATA[Nextel Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[strategy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NXTLM</category>
		<category domain="tickers">NXTLM</category>
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		<title><![CDATA[Sony's Walkman comes of age by reinventing itself for Net era; $30 mil devoted to relaunching 21-year-old brand.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200006/ai_n25593349]]></link>
		<description><![CDATA[Sony Electronics relaunches its 21-year-old Walkman brand this week  with more than $30 million in advertising and marketing. Created by  Y&R Advertising, New York, the campaign is the largest ever for  products in Sony's Personal Mobile Products un  Sony Electronics relaunches its 21-year-old Walkman brand this...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Jun 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[Interactive Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/sony+walkman.html"><![CDATA[Sony Walkman]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">SNE</category>
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		<title><![CDATA[P&G VISIONARY VIEWS WEB AS MISSION CRITICAL: BEAUSEJOUR SEEKS TO BALANCE INVOLVEMENT, INTRUSIVENESS.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_199905/ai_n25587968]]></link>
		<description><![CDATA[Denis Beausejour, VP-global marketing and VP-marketing global  beauty care and North America at Procter & Gamble Co., has long been  considered the visionary behind the package-goods giant's foray  into interactive marketing. In January, Mr. Beausej  Denis Beausejour, VP-global marketing and VP-marketing global  beauty care and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 May 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+marketing.html"><![CDATA[interactive Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/procter+%2526+gamble+co..html"><![CDATA[Procter & Gamble Co.]]></category>
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		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PG</category>
		<category domain="tickers">PG</category>
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