Resources

29 Resources for

interactive tv and itv

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Ready or not: interactive TV is back.
Lots of people would like to believe that Interactive TV is gone for good, and that the long-promised flagship of the information superhighway was the road to nowhere. But, what's this? A big General Instrument ad two weeks ago trumpeted, "I Lots...
Tags: interactive TV, iTV, TV, Web
Research articles 1997-04-14
ITV gets play in CTAM media lab.(Interactive TV)(Cable & Telecommunications Association for Marketing)
BOSTON -- Interactive TV applications were front and center at the new media lab during the Cable & Telecommunications Association for Marketing's annual summit here last week. BOSTON -- Interactive TV applications were front and center at the new media lab during...
Tags: interactive TV, iTV, marketing, TV
Research articles 2004-07-26
MTV Networks UK & Ireland Takes Interactive TV Authoring and Playout In-house with Ensequence Technology and Services.
LONDON, July 19 /PRNewswire/ -- EnsequenceTM, the leading provider of interactive TV iTV authoring software and services, today announced that it struck a three-year partnership deal with MTV Networks UK & Ireland covering iTV authoring, LONDON, July 19 /PRNewswire/ -- ...
Tags: interactive TV, iTV, MTV Networks
Research articles 2005-07-19
Interactive TV Business Models in a Cable TV.(Brief Article)
Standing at the gate of every cable TV subscriber's home, a cable MSO holds the key to opening a viewer's passive, analog-based set-top box into a digitally enhanced interactive TV ITV service. The question remains, however, whether consumers wil Standing at the gate of...
Tags: cable, cable television, interactive TV, iTV, TV
Research articles 2000-12-18
Tipping point? ITV hits Big Apple; Now the media may care: Time Warner Cable adds interactive TV in NYC.
Byline: ABBEY KLAASSEN Byline: ABBEY KLAASSEN
Tags: interactive TV, iTV, Time Warner Cable Inc., TV
Research articles 2006-04-17
Lagardere Active iTV and OpenTV To Provide Interactive TV Services to DIRECTV Latin America
Business Editors & Entertainment/Television Writers
Tags: DirecTV, interactive TV, iTV, OpenTV
Research articles 2001-10-22
OpenTV And TVN Ink Deal to Enable the Delivery of Interactive TV to U.S. Cable Industry; Agreement Paves Way for Cable Operators to Offer New iTV Content and Services
Business Editors, High-Tech Writers
Tags: agreement, cable, interactive TV, iTV, OpenTV, TV
Research articles 2001-11-28
Times are tough in iHollywood.(Brief Article)
In the parlance of Silicon Valley, the new thing that Hollywood is working toward is interactive TV. However, at last week's iHollywood Forum on content, it became obvious that innovators in the field are trying to proceed with caution and not repe In the...
Tags: dot-com, interactive TV, iTV, TV
Research articles 2001-05-28
Chyron's Interactive TV Tools Win Editors' 'Pick of Show' Award at NAB; DigitalTV Chooses Lyric iTV and CG Interactive Combined as Best Interactive Television System
Business, Entertainment & Technology Editors
Tags: interactive TV, iTV
Research articles 2001-05-16
Subscribers to Both Cable and Satellite TV Exhibit Most Interest in Interactive TV; Report Identifies Internet and TV Usage As Key Indicator of Consumer Demand for ITV Services
Business/Technology Editors
Tags: cable, interactive TV, Internet, iTV, satellite, satellite television, TV
Research articles 2001-03-07
New integrated chip solution for iTV.(ATI Technologies, ANT Ltd. collaborate on interactive TV solutions)(Brief Article)
TV MEETS THE WEB-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ TV MEETS THE WEB-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
Tags: ATI Technologies Inc., interactive TV, iTV, TV
Research articles 2003-01-20
Pringles 'pops' iTV scepticism.(Procter & Gamble interactive TV ads in UK)
TV MEETS THE WEB-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ TV MEETS THE WEB-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
Tags: advertisement, interactive TV, iTV, Procter & Gamble Co., TV
Research articles 2003-02-20
Honda break new ground with iTV advert.(interactive TV campaign on Sky)(Brief Article)
TV MEETS THE WEB-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ TV MEETS THE WEB-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
Tags: advertisement, Honda Motor Co., interactive TV, iTV, TV
Research articles 2003-04-08
C4 expands interactive operations.(mindhouse, an interactive TV technology developer, has enabled Channel 4 to offer basic iTV voting services across Four Active on both Channel 4 and E4)(Brief Article)
TV MEETS THE WEB-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ TV MEETS THE WEB-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
Tags: interactive TV, iTV, TV
Research articles 2003-03-26
SET-TOP.COM and The Weather Channel in Interactive TV Advertising Deal; Agreement to Promote The Weather Channel ITV Web site and TV Channel
Business Editors and High-Tech Writers
Tags: advertisement, agreement, interactive TV, iTV, TV, Web site
Research articles 2000-05-03
Interactive TV: You Say You Want It When?(Brief Article)(Technical)
I once owned a run-down Toyota that I swore was cursed. One night I drove home, switched off the car's ignition and pulled out the key -- and the engine kept running. When I switched off the headlights, the engine stopped. ...
Tags: cable, interactive TV, iTV, TV
Research articles 2000-12-18
New WML templates leading to iTV ad convergence.(the major interactive TV advertising sales houses work to create a common standard for iTV commercials)(Brief Article)
TV MEETS THE WEB-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ TV MEETS THE WEB-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
Tags: advertisement, interactive TV, iTV, TV
Research articles 2003-07-04
Remember: I in ITV Isn't for Internet.(Brief Article)
During a recent Interactive TV Advertising USA conference, speaker Tracy Swedlow -- editor of the newsletter ITV Today -- mentioned that a lot of people don't know what ITV is. "Well," an audience member interrupted, "how do you During...
Tags: interactive TV, Internet, iTV, TV
Research articles 2001-02-12
ITV cos. put their spin on the Web. (interactive TV companies; World Wide Web)
Wink Communications Inc. president Brian Dougherty sees the Internet as a way to "gradually ease people into interactivity." Wink Communications Inc. president Brian Dougherty sees the Internet as a way to "gradually ease people into interactivity."
Tags: interactive TV, iTV, Web, WWW
Research articles 1996-06-17
Advertisers band together to raise the standard of iTV: believing that interactive TV is falling far short of its potential to sell brands, major advertisers are putting their financial clout behind the medium
A group of the world's biggest advertisers have chosen to work together to take advantage of the opportunities that interactive television iTV represents for brand advertising. Zip Television, an independent iTV specialist, has brought together le A group of the world's biggest advertisers have chosen...
Tags: advertiser, brand, financial, interactive TV, iTV, TV
Research articles 2003-08-28
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