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- Growing an eBrand Profitably
- Brands that establish themselves as trusted online suppliers wil have an advantage as cellphones, PDAs, and interactive TVs all come online. Much of the marketing thinking appropriate to the online world is the same as that which applied to its traditional equivalent. Some, however, is not. The important thing is...
- White papers 2001-06-10
- Tune In Tomorrow
- In the wake of numerous dot-coms interacting with financial losses, some industries are cutting back on their new media initiatives. However, the direct response television sector is preparing for what it sees as the next marketing technology revolution: interactive television. In anticipation of interactive TV, many large infomercial marketers are...
- White papers 2001-03-01
Additional Resources
- Canadian Football Telecasts Go Interactive With LiveHive and Nissan Partnership
- LiveHive SystemsTM is pleased to announce that it is partnering with Nissan to bring interactive television to CFL telecasts. Beginning with tonight's game between Montreal and Hamilton at 7:00 p.m. on TSN, a total of 72 season games, as well as playoff games including the Grey Cup, will feature for...
- Articles 2008-06-26
- Concurrent Back Office Scales to New Heights
- MHBOSS[TM] Can Now Support One Million Subscribers Per System ATLANTA -- Concurrent (Nasdaq: CCUR), a worldwide leader in real-time Linux-based computing technologies, announced today upgrades to its MediaHawk[R] Back Office Software Suite MHBOSS which allows for enhanced scalability. The latest version of MHBOSS can now support up to...
- Articles 2008-06-25
- Coupons, Inc. Acquires CouponBug, LLC
- Industry Leader Extends Network Reach Across Major Television Markets MOUNTAIN VIEW, Calif. & FARMINGTON, Conn. -- Coupons, Inc., the world's leading provider of interactive coupon marketing and technology solutions, today announced the acquisition of CouponBug LLC. Through the deal, Coupons, Inc. gains direct relationships with television stations in...
- Articles 2008-06-25
- The Next Wave in Media Measurement And Engagement: Multi-Screen Engagement Study Finds Greatest Advertising Value Among Audiences That Cross Platforms And Are The Most Engaged
- Executives from MTV Networks and Harris Interactive Announce Groundbreaking Engagement Research at the Advertising Research Foundation's Audience Measurement 3.0 Conference NEW YORK -- New research from MTV Networks MTVN and Harris Interactive, reveals a critical companion metric to measuring audience size, pioneering a new way for advertising brands...
- Articles 2008-06-25
- Buzztime Plays Big With 21 to 49 Year Olds
- Nielsen study measures demographics, play habits and advertising awareness CARLSBAD, Calif., June 24 /PRNewswire-FirstCall/ -- NTN Buzztime, Inc. , an out-of-home entertainment company, announced 65.9 percent of the Buzztime audience is the highly desirable 21-49 year old demographic according to a recent study conducted by The Nielsen...
- Articles 2008-06-24
- PBS's "Independent Lens" Announces the Winner of the "Independent Lens" Filmocracy Mashup Contest: Kylee Darcy's "Corn King Takes Over the World"
- ITVS Interactive IndependentTelevision Service and PBS's Emmy® Award-winning weekly series " Independent Lens "announce Kylee Darcy of Fairfax, Calif., as the grand prize winner of theinaugural PBS "Independent Lens" Filmocracy onlinevideo mashup contest. Darcy, whose entry was chosen by the "KING CORN"filmmakers, will receive a $1,000 cash...
- Articles 2008-06-24
- Key Hire and New Technology Investments Allow CinciMedia to Expand Capabilities into 3D Animation and Visual Effects for Television and Film
- CINCINNATI -- CinciMedia, the global provider of interactive media design and development services, is pleased to announce the addition of a key hire to its growing staff, allowing it to expand its 3D services portfolio into visual effects for Television and Film. To support this capability CinciMedia has also made...
- Articles 2008-06-24
- Nate Berkus Redesigns Home Lifestyle at HSN With Launch of Exclusive New Home Collection
- - The Nate Berkus Line Will Debut Exclusively for HSN October 13 During Premiere of HSN Home Design Event Presented by ELLE DECOR - ST. PETERSBURG, Fla., June 24 /PRNewswire-FirstCall/ -- Interactive lifestyle network and retail destination HSN will kick-off an extreme makeover of its home lifestyle...
- Articles 2008-06-24
- KyLinTV Launches Award Winning Top-Rated Entertainment Channel
- CETV Debuts on Leading North American Chinese IPTV Platform PLAINVIEW, N.Y., June 24 /PRNewswire/ -- KyLinTV announces today the addition of China Entertainment Television CETV, the most recent channel to join its robust list of 45 live broadcast channels. Founded in 1995, CETV is a...
- Articles 2008-06-24
- Mechdyne Introduces 3D Interactive Visualization Solution for Workstation-Based Design, Engineering Applications
- Mechdyne Corporation today introduced the3D Review Station, an integrated computing, display and software systemthat uses new 3D-ready HD televisions to make interactive 3D moreaccessible in technical application environments. These new televisionsleverage a unique DLP® smooth picture, diagonal sub-frame sampling formatto display stereoscopic images. Mechdyne's Conduit software is one...
- Articles 2008-06-24
- UpdateLogic™ to Provide Update Services for Tru2way™ Interactive Cable Devices
- UpdateTV[TM] Technology Can Automatically Deliver Software Fixes and Enhancements to Tru2way-enabled Digital Televisions and Set Top Boxes SOUTHBOROUGH, Mass. -- UpdateLogic[TM], Inc., the pioneer in solutions to distribute software fixes and enhancements to television devices, today announced support for tru2way[TM] technology - the rapidly emerging Java-based set of...
- Articles 2008-06-24
- Asia Global Holdings Corporation Signs Agreement with 3 Circles Media; Company to Introduce Interactive Participation TV to China
- LOS ANGELES, June 23 /PRNewswire-FirstCall/ -- Asia Global Holdings Corporation (BULLETIN BOARD: AAGH) announces that Idea Asia Limited Idea Asia, a wholly-owned subsidiary of AAGH, has signed an exclusive agreement with 3 Circles Media (3CM), a European leading interactive casual game company, to introduce interactive participation TV...
- Articles 2008-06-23
- Roundbox Receives 2007 Communications Solutions Product of the Year Award
- Roundbox, Inc., the leader in mobilebroadcast software, today announced that it has received a 2007Communications Solutions Product of the Year Award from TechnologyMarketing Corporation TMC. The award-winning entry, the Roundbox MobileDatacast Solution, is the only commercially available, technology-neutralsoftware platform for mobile broadcast, which enables the delivery of a newgeneration of...
- Articles 2008-06-23
- Anime Network Selects TVN Entertainment for Comprehensive Long-Term Deal
- TVN® Entertainment Corp., the world's largesttelevision on-demand company, and Anime Network, America's #1 AnimeChannel, today announced a three year, comprehensive VOD servicespartnership. The deal includes industry-wide distribution andasset/metadata management services in support of Anime Network'ssubscription SVOD and free on demand FOD programming services acrossvarious codecs, formats, and other configurations....
- Articles 2008-06-23
- Strategy Analytics: DBS Market Offers GaAs Volume Growth but Limited Revenues
- DVR and Interactive Functionality Pushing Up LNB Numbers BOSTON -- Strategy Analytics' latest forecast, "GaAs Device Demand from Direct Broadcast Satellite Markets 2007-2012," projects healthy GaAs component demand through 2012, as direct broadcast satellite DBS platforms continue to implement digital video recorder capabilities that allow consumers to record...
- Articles 2008-06-23
- PermissionTV Introduces Proven Tools for Interactive Marketers and In-House Developers to Accelerate Adoption of Online Video
- PermissionTV , a leading onlinevideo platform provider, today furthered its commitment to growing theonline video industry by announcing the general availability of itsPlatform Development Kit PDK and Solutions Hub to facilitate the creationand management of engaging and customizable video experiences. Already more than 100 developers from more than two dozen...
- Articles 2008-06-23
- FREE Dora Little Star book
- WE'VE got another amazing kids giveaway for all our readers. Today you can use our exclusive voucher to send off for Little Star, an unmissable Dora the Explorer book. Your children can read the adventures of Dora, an adventurous seven-year-old girl who speaks English and Spanish...
- Articles 2008-06-22
- FREE Dora Little Star book
- WE'VE got another amazing kids giveaway for all our readers. Today you can use our exclusive voucher to send off for Little Star, an unmissable Dora the Explorer book. Your children can read the adventures of Dora, an adventurous seven-year-old girl who speaks English and Spanish...
- Articles 2008-06-22
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