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- Make Your Brand More Interactive and Responsive
- AdWeek ran a feature article, "How Consumers Help Build a Brand's DNA," that details how some companies use interactive marketing strategies to identify and then respond to customers' wants. Some examples include: BMW found during a cross-country promotional tour that Mini Cooper owners didn't like their car's cupholders and front-seat mechanisms. The company responded...
- Blog posts 2007-08-31
- Watch without mother: with children often among the fastest and most receptive adopters of new technology, interactive TV has already enjoyed some successes with the under-teens market. This Christmas will see a new effort to win kids over, using interact
- Kids are often at the forefront in the development of new technology and interactive television is no exception. 2003 has been a pivotal year in the roll-out of iTV applications for children. All the major children's broadcasters have renewed their efforts and investment in the market, new entrants are upping...
- Research articles 2003-12-11
- The learning curve: a panel of iTV industry figures share their thoughts with NMA on lessons the sector has learned and the financial and creative challenges it still faces
- Nigel Walley: The main lesson from the last five years is that the things that work on TV around interactivity are actually things to do with watching TV. When Open first launched five years ago, there was a sense it was going to be a great leap forward into commerce...
- Research articles 2003-09-11
- Go interact tv: spun out from parent Sony Europe, go interact tv aims to establish itself as a service provider for the whole iTV sector. But, asks Allstair Ray, can it persuade consumers of the potential of interactivity? (Strategic Play).
- THE ENTICEMENT OF UNLIMITED channels has to date undoubtedly been the biggest driver of consumer uptake of digital television. However there's growing consensus that interactivity could well be its killer application. This interactivity, the argument goes, has the potential not only to make viewing more interesting for the public but...
- Research articles 2002-05-16
- BBC`s Antiques Roadshow adds enhanced interactive option for experts sat at home; Two Way TV partnership lets BBCi viewers test their knowledge and guess prices.
- M2 PRESSWIRE-18 February 2002-Two Way TV: BBC`s Antiques Roadshow adds enhanced interactive option for experts sat at home; Two Way TV partnership lets BBCi viewers test their knowledge and guess prices C1994-2002 M2 COMMUNICATIONS LTD RDATE:18022002 BBC1`s popular Antiques Roadshow...
- Research articles 2002-02-18
- RespondTV Interacting With New Realities
- Strategy changes after setback with AT&T RespondTV hopes that advanced interactivity will eventually reap rich rewards. But realizing that in the meantime it must adapt to the times the company has revamped its business plan to reflect the change in the industry's focus to introductory and rudimentary interactive applications....
- Research articles 2001-08-27
- Interactivity? Where?
- * KnowledgeNet Office 2000: Excel, online, 2000, KnowledgeNet (877-602-5638, www.knowledgenet.com), $295 single user license; volume discounts available. Other material: user guide pdf format. Do you have a DSL line at home? Do you have a T1 line at work? Then perhaps web-based training is for you. If not,...
- Research articles 2001-03-01
- Reality shows ripe for interactive bits
- If reality shows are destined for any long-term attention by viewers, they must contain interactive elements, say industry executives and experts. Already, there is some movement afoot to expand the amount of interactivity on reality shows. Walt Disney Internet Group and ABC are punching up the interactive components...
- Research articles 2001-02-12
- Delphi Group White Paper Names Sequoia's XML Portal Server One of the Leading Applications for Creating Next-Generation E-Business Portals
- Business/Technology Editors COLUMBIA, Md.--BUSINESS WIRE--June 27, 2000 Delphi Study States that Sequoia Helps Companies Solve the Two Greatest E-Business Concerns--Interactivity and Velocity Sequoia Software Corporation (Nasdaq: SQSW), a leading provider and innovator of XML-powered e-business software, today announced the availability of a white paper from the...
- Research articles 2000-06-27
- Live Picture, Inc. ships Its RealSpace Image Server; first solution for delivering high-quality, low-bandwidth images and photospatial interactivity for electronic commerce, marketing, entertainment, and workflow
- NEW YORK--BUSINESS WIRE--April 21, 1997--Live Picture, Inc. today announced that it has shipped its RealSpace Image Server, the first solution for viewing, distributing, sharing, and printing photo-quality digital images across networks and the Internet. Based on the FlashPix image file format and the Internet Imaging Protocol, the...
- Research articles 1997-04-21
- AT&T rethinks M'soft set-top.(Microsoft set-top box)(Brief Article)
- Cable giant will deploy a simpler interface that has less interactivity built in After announcing grand plans for interactivity on its cable systems two years ago, AT&T's Broadband division has decided to deploy only those features that c ...
- Research articles 2001-06-11
- Liberate, ESPN team on interactivity.(Liberate Technologies Inc., Entertainment and Sports Programming Network; Insight Communications Company L.P.)(Brief Article)
- Liberate Technologies Inc. and ESPN have teamed up to bring interactivity to the cable sports outlet's game plan. Liberate Technologies Inc. and ESPN have teamed up to bring interactivity to the cable sports outlet's game plan.
- Research articles 2002-06-24
- Adobe LiveMotion 2.0 Advances Web Animation and Interactivity
- Business Editors/High-Tech Writers
- Research articles 2002-01-07
- Ezenia! Announces the Web Interactivity Server; Ezenia! To Demonstrate Web Interactivity at Spring Internet World in Los Angeles, CA
- Business/Technology Editors
- Research articles 2000-04-05
- INTERACTIVITY TO BE RAISED
- AsiaInfo Services 11-20-2001 Interactivity to be Raised CHINA, Nov 20, 2001 AsiaPort via COMTEX -- China's economy is to be further integrated into the world's after its WTO accession. Consequently, the interactivity between the home securiti AsiaInfo Services ...
- Research articles 2001-11-20
- Cable Programmers Talk Up Interactivity.(opinions about interactive television)(Brief Article)
- CHICAGO -- During a panel at the National Show here, executives from four cable networks expressed enthusiasm for different forms of interactive television, but uncertainty as to when full-fledged, converged interactivity will happen. Until t CHICAGO -- During...
- Research articles 2001-06-18
- Sci-Fi goes hi-tech for fall; interactivity, virtual reality play part in several new shows. (Sci-Fi Channel programming schedule)
- Interactivity, virtual reality play part in several new shows Interactivity, virtual reality play part in several new shows
- Research articles 1995-08-14
- Interface overload retards interactivity. (Always on).(acceptance of interactive television hampered by complex remote controls)(Brief Article)
- The marketing director from OpenTV Inc. had already spent two-and-a-half days demonstrating interactive TV from her perch in the CableNet pavilion at the Western Show. She easily extolled the merits of the digital set-top box on which the sho ...
- Research articles 2001-12-10
- Interactive cos. taking more sober view in '94.
- A year after the whirlwind of product introduction and demonstrations at last year's National Show, many players with a stake in the interactive game are taking a more sober, long-term view as they gear up to do it again in New Orleans. Progress...
- Research articles 1994-05-23
- Broadcast networks explore interactive options. (Telemedia Week)
- Several of the major broadcast networks are dabbling with interactivity and see the new technology as a means to advance their marketing strategies. The consensus of three network marketing gurus is that interactivity should be seen as a promotion Several of the major...
- Research articles 1994-10-17
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