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interactivity

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Make Your Brand More Interactive and Responsive: AdWeek ran a feature article, "How Consumers Help Build a Brand's DNA," that details how some companies use interactive marketing strategies to identify and then respond to customers' wants. Some examples include: BMW found during a cross-country promotional tour that Mini Cooper owners didn't like their car's cupholders and front-seat mechanisms. The company responded...; Tags: Branding, Marketing research, Lori Deschene, brand, marketing, Jungle Jim; Blog posts 2007-08-31
Intra-Organizational Connectivity and Interactivity With Intranets: The Case of the Pharmaceutical Company: The paper argues that connectivity and interactivity are key features of effective intranet systems which promote knowledge sharing and innovation within organizations. Yet these features have not been well-conceptualised in the literature. Using the case of a large pharmaceutical organization where intranet use is evaluated, reconceptualise these two concepts are...; Tags: Connectivity, Interactivity, Intranet; White papers 2005-02-16
Competitive Marketing Strategies In The Era Of IT-Based Interactivity: Marketing On The Internet: The research paper focuses on competitive marketing strategies in the era of increased IT-based interactivity, in particular in the marketing of supplementary services on the Internet. The paper is concerned with the following two questions: How can sellers of supplementary services differentiate themselves and create defensible market positions on the...; Tags: Marketing research, interactivity, marketing strategy, marketing, information technology, Internet; White papers 2001-07-25

Additional Resources

Delvinia's Innovation Nets Markham Coveted CAMA Award: Attention high-tech, business editors Delvinia Interactive , the pioneer and authority on digital customer experiences through interactive solutions, has helped its client, the Town of Markham , land the 2008 Willis Innovation Award from the Canadian Association of Municipal Administrators CAMA for their Click with Markham program. "We...; Articles 2008-07-03
Arotech Moves Annual Meeting Date to October 27, 2008: Arotech Corporation (NASDAQ: ARTX), aprovider of quality defense and security products for the military, lawenforcement and security markets, announced today that it is moving thedate of its Annual Meeting from August 13, 2008 to October 27, 2008, inorder to enable more of its directors to attend the meeting. The Meetingwill...; Articles 2008-07-03

W3i Sells Ringtone.com to Atrinsic: W3i, provider of integrated desktop andmobile marketing solutions, announced Tuesday the sale of Ringtone.com andits assets to New Motion, Inc., doing business as Atrinsic, a premierInternet media and mobile entertainment company. "In line with our strategic intent to be the market share leader in theIntegrated Interactive Media Industry, the...; Articles 2008-07-03
Play Hard Sports Announces Beta Sign Up for Its Free to Play Online Football Game: Play HardSports, Inc ., the first studio in North America to develop, publish anddistribute interactive fantasy sports games and entertainment over theInternet, today announced the official beta sign up program for thecompany's upcoming football game. The new website, www.playhardsports.com ,provides an early look and feel for the Company's...; Articles 2008-07-03
Accelrys Announces Date of First Quarter Fiscal 2009 Financial Results and Conference Call: SAN DIEGO -- Accelrys, Inc. (NASDAQ:ACCL) today announced that it will report financial results for the quarter ended June 30, 2008 after the NASDAQ Market closes on Tuesday, August 5, 2008. The Company will conduct a conference call and an audio webcast at 5:00 p.m. ET on the same day....; Articles 2008-07-02
'People told me I was lazy and that I'd never amount to anything': The 5-minute Interview Henry Winkler Actor and author Nearly 25 years after 'Happy Days' ended Henry Winkler, 62, is still recognised for his role as 'The Fonz'. Winkler, a dyslexia sufferer, has written children's books about a boy with...; Articles 2008-07-02
Goldman Sachs Hosts Brokering Change: A Wall Street Multicultural Women's Exchange Conference: NEW YORK -- The Goldman Sachs Group, Inc. (NYSE: GS) hosted its Brokering Change: A Wall Street Multicultural Women's Exchange conference last week. The conference aimed to enhance the professional experience of multicultural women by focusing on key issues related to their commercial and professional development, while providing a platform...; Articles 2008-07-02
Former Google Executive and New Media Expert Charley Cassell Joins Vibes Media as Chief Financial Officer: CHICAGO -- Vibes Media, the market-leading interactive mobile marketing company, announced today the appointment of Charley Cassell as Chief Financial Officer. Cassell held several senior positions at leading internet companies before joining Vibes. In his previous role as CFO of Chicago-based internet company FeedBurner, he played a pivotal role in...; Articles 2008-07-02
Mental Health Treatment: It's Commonly Accepted Yet Not So Easy to Obtain or Understand: Younger Adults More Likely to Have Received Treatment; Stigma and Privacy Less of a Concern ROCHESTER, N.Y. -- Seeing a psychologist or other mental health professional isn't an unusual thing; in fact it's relatively common. Nearly three in ten U.S. adults (29%) report that they have received treatment...; Articles 2008-07-02
Genius Products LLC and B1 Games Unleash First Board Game Based on Microsoft and Bungies' Highly Successful Video Game Franchise: Halo[TM] Interactive Strategy Game Game for All Ages Maintains Critical Elements of the Hit Video Game and Offers Endless Gameplay SANTA MONICA, Calif. -- Calling all Halo fans across the universe! Let the battle for supremacy begin as Genius Products, Inc. (OTCBB: GNPI) and B1 Games...; Articles 2008-07-02
Solid-State Hydrogen Storage: Materials and Chemistry: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/9d8440/solidstate_hydrog) has announced the addition of the "Solid-state hydrogen storage: Materials and chemistry" report to their offering. Hydrogen fuel cells are emerging as a major alternative energy source in transportation and other applications. Central to the development of the hydrogen economy is...; Articles 2008-07-02
Verizon FiOS Repeats as Most Competitive Telecom Provider in 2008; Google is Most Competitive Media & Web Property, According to wRatings Annual Study Sponsored by SAP: Answers to staying competitive in 2008 downturn are different than in early 2000s. Several top companies, like News Corp., Viacom and the newly formed Scripps Network Interactive, are weaving diverse properties together to create powerful barriers to entry that prove difficult for rivals to duplicate. HERNDON, Va. --...; Articles 2008-07-02
Cellufun Puts More Senior Mobile Execs Into Play With Gameloft's Keith Katz and Third Screen Media Founder Tom Burgess: NEW YORK -- Cellufun, "the world's mobile playground," has officially announced the addition of two senior mobile industry veterans to its team. Tom Burgess and Keith Katz have joined the Cellufun team as an advisory board member and VP of Marketing, respectively. Though new to Cellufun, both gentlemen are well-known...; Articles 2008-07-02
Legal Technology Experts Join Interact 2008 to Discuss Agile Technology Strategies for New and Evolving Business Processes: Mitratech, a leading provider of softwaresolutions for organizations to manage legal, compliance, and securityrisks, today announced that a panel of legal technology experts will leadthe session titled, "Avoiding the Technology RFP," at Mitratech's Interact2008: The Legal and Compliance Technology Forum. David Cambria, Director of Operations, Aon Corporation; Reyner Meikle,Attorney, Litigation...; Articles 2008-07-02
Healthwise Among the First to Receive NCQA Health Information Product Certification: Healthwise has earned Health Information ProductHIP Certification from the National Committee for Quality AssuranceNCQA for Interactive Consumer Health Tools. Healthwise is among the earlyadopters of this rigorous evaluation. The NCQA HIP certification processevaluated how Healthwise manages various aspects of data collection andsystems operations, and the process it uses to continuously...; Articles 2008-07-02
Sexual predators prowl new outlet: Sexual predators are using gaming consoles such as the Wii, PlayStation and Xbox to meet children online. "Child predators are migrating from traditional methods to alternate media," says Detective Lt. Thomas Kish of the Michigan State Police. "They are going to places where children are." Predators...; Articles 2008-07-02
Social networking, video streaming and email notification now available with new fringAdd-on applications: TELECOMWORLDWIRE-2 July 2008-Social networking, video streaming and email notification now available with new fringAdd-on applicationsC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com On 2 June, fring, a mobile internet community and service, announced the release of fringAdd-ons, new applications which enable fring users to talk, chat & interact with other people...; Articles 2008-07-02

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