Resources

6 Resources for

interbrand and internet

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Sirco Completes Sale of Its U.S. Wholesale Luggage Operations to Interbrand LLC; Sirco is Now a Dedicated Internet and Telecommunications Company: Norwalk, Conn.--BUSINESS WIRE--Aug. 12, 1999--; Tags: Interbrand, Internet, telecommunications; Research articles 1999-08-12
Viral Marketing: It's Infectious!: Is your brand contagious? Some brands promote through viral marketing and let their customers do the talking. The reason why viral campaigns like Hotmail and Bullfighter take off after initial introduction through the media or email is that they are of interest or use to the audience. For more insight...; Tags: Brand, Interbrand, Branding, E-mail Providers, E-mail, Marketing, Internet, Online Communications; White papers 2003-08-25
Do Online Ads Boost Brands?: From the executive summary: ‘When the Internet was first used for advertising, the watchword was accountability. As visitors to Web sites could be traced from first sight of an ad to an online purchase, it seemed that marketers had finally found an instantly traceable way to account for the success...; Tags: Advertisement, Brand, Interbrand, Online Advertising, Internet, Branding, Marketing; White papers 2003-03-17
Bringing In The Brains On B2B Branding: From the executive summary: 'Business-to-Business (B2B) communications is all about helping the salesperson to get face-time and close the deal. This must apply throughout the whole spectrum-from corporate branding to those cute datasheets. And the buyer, by keeping this principle in mind, stands the best chance to make the agency...; Tags: Agency, Interbrand, B2B, E-business/E-Commerce, Internet; White papers 2001-10-08
Processes and Methodologies For Creating a Global Business-to-Business Brand: This paper aims to detail the steps and decisions one industrial company faced when creating a new global brand, and the processes and methodologies involved to put the developed strategy into practice. The paper describes the application of business-to-business (B2B) market segmentation and product life cycle analysis to inform brand...; Tags: Brand, Interbrand, B2B, Branding, E-business/E-Commerce, Internet, Marketing; White papers 2002-09-13

Google Ranks First:2002 Brand Of The Year Results: Google is also an up-to-date chronicle of our own obsessions. Google has become indispensable in such a short period of time, by focusing on what it does well -- returning likely results on a search query. What's so special about Google that readers chose it as the Brand of the...; Tags: Google Inc., Interbrand, Productivity, Internet, Branding, Marketing; White papers 2003-02-10

Additional Resources

AOL, Yahoo, and Microsoft Spend Big On Ads To Reclaim Their Luster: NEW YORK (AdAge.com) -- Facebook and Twitter get all the attention, but Yahoo, AOL and Microsoft, all onetime winners in their respective categories (portals, internet access, operating systems), are out to remind the world they're still the heavy-hitters on the web. For these brands, the...; Tags: Microsoft Corp., Yahoo! Inc., America Online Inc.; News items 2009-10-05
On RadioWallStreet.com: Interbrand Exec. Director Joins Context Magazine Staff Writer: Business Editors/Hi-Tech Writers PHILADELPHIA--BUSINESS WIRE--April 19, 2000 Time Warner Inc. (NYSE: TWX), NIKE Inc. (NYSE: NKE), barnesandnhoble.com inc. (NASDAQ: BNBN), The Coca-Cola Company (NYSE: KO), McDonald's Corporation (NYSE: MCD), IBM Corporation (NYSE: IBM), America Online Inc. (NYSE: AOL), and The Walt Disney Company (NYSE: DIS)...; Tags: Context Magazine; Research articles 2000-04-19