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	<title><![CDATA[interbrand and internet Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/interbrand+and+internet.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to interbrand and internet]]></description>
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		<title><![CDATA[Viral Marketing: It's Infectious!]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51403]]></link>
		<description><![CDATA[Is your brand contagious? Some brands promote through viral marketing and let their customers do the talking. The reason why viral campaigns like Hotmail and Bullfighter take off after initial introduction through the media or email is that they are of interest or use to the audience. For more insight...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 25 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail+providers.html"><![CDATA[E-mail Providers]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Do Online Ads Boost Brands?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=93508]]></link>
		<description><![CDATA[From the executive summary: ‘When the Internet was first used for advertising, the watchword was accountability. As visitors to Web sites could be traced from first sight of an ad to an online purchase, it seemed that marketers had finally found an instantly traceable way to account for the success...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 17 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Google Ranks First:2002 Brand Of The Year Results]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60755]]></link>
		<description><![CDATA[Google is also an up-to-date chronicle of our own obsessions. Google has become indispensable in such a short period of time, by focusing on what it does well -- returning likely results on a search query. What's so special about Google that readers chose it as the Brand of the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 10 Feb 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Processes and Methodologies For Creating a Global Business-to-Business Brand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=58240]]></link>
		<description><![CDATA[This paper aims to detail the steps and decisions one industrial company faced when creating a new global brand, and the processes and methodologies involved to put the developed strategy into practice. The paper describes the application of business-to-business (B2B) market segmentation and product life cycle analysis to inform brand...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 13 Sep 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Bringing In The Brains On B2B Branding]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=93411]]></link>
		<description><![CDATA[From the executive summary: 'Business-to-Business (B2B) communications is all about helping the salesperson to get face-time and close the deal. This must apply throughout the whole spectrum-from corporate branding to those cute datasheets. And the buyer, by keeping this principle in mind, stands the best chance to make the agency...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 08 Oct 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[Sirco Completes Sale of Its U.S. Wholesale Luggage Operations to Interbrand LLC; Sirco is Now a Dedicated Internet and Telecommunications Company]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1999_August_12/ai_55421952]]></link>
		<description><![CDATA[Norwalk, Conn.--BUSINESS WIRE--Aug. 12, 1999--]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 12 Aug 1999 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/telecommunications.html"><![CDATA[telecommunications]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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