interbrand and leadership and strategy

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Newest Corporate Marketing Strategy: Leveraging the Power of Design

Innovation and technology have been the driving forces behind new product and service development for decades. Companies have tried to harness the power of these forces to uniquely position and differentiate themselves in an ever more competitive, global market environment. While design represents a great intrinsic value in products and...

Tags: Marketing Strategy, Interbrand, Marketing Research, Leadership, Strategy, Marketing, Management

White papers

Luxury Pricing

Although the luxury goods market is renowned for commanding lucrative margins, there are valid reasons for this. The innovation processes, the creativity, and long development stages some items go through has to bring a return on the initial investment to allow the creative process to continue. In order to create...

Tags: Interbrand, Pricing Strategy, Exclusivity, Retail, Pricing, Leadership, Strategy, Marketing Research, Marketing, Management

White papers 2002-10-01

Newest Corporate Marketing Strategy: Leveraging the Power of Design - Featured on Brandchannel.com Site

Innovation and technology have been the driving forces behind new product and service development for decades. Companies have tried to harness the power of these forces to uniquely position and differentiate themselves in an ever more competitive, global market environment. While design represents a great intrinsic value in products and...

Tags: Marketing Strategy, Interbrand, Brandchannel.com, Marketing Research, Leadership, Strategy, Marketing, Management

White papers 2006-01-22