Resources

8 Resources for

interbrand and leadership

Subscribe to this listing via:
RSS
Email

BNET Resources

The New Market Segmentation: From the executive summary: ‘Today's consumer refuses almost completely to abide by segments that create homogeneous groups making market segmentation in the traditional way practically impossible. One central insight for the re-designing of market segmentation is the eclectic consumer, who will not miss anything, connects to different, even contradictory, motivations...; Tags: Market-segmentation, Market Segmentation, Interbrand, Marketing Research, Leadership, Marketing, Management; White papers 2003-01-01
Newest Corporate Marketing Strategy: Leveraging the Power of Design: Innovation and technology have been the driving forces behind new product and service development for decades. Companies have tried to harness the power of these forces to uniquely position and differentiate themselves in an ever more competitive, global market environment. While design represents a great intrinsic value in products and...; Tags: Marketing Strategy, Interbrand, Marketing Research, Leadership, Strategy, Marketing, Management; White papers
Luxury Pricing: Although the luxury goods market is renowned for commanding lucrative margins, there are valid reasons for this. The innovation processes, the creativity, and long development stages some items go through has to bring a return on the initial investment to allow the creative process to continue. In order to create...; Tags: Interbrand, Pricing Strategy, Exclusivity, Retail, Pricing, Leadership, Strategy, Marketing Research, Marketing, Management; White papers 2002-10-01
Newest Corporate Marketing Strategy: Leveraging the Power of Design - Featured on Brandchannel.com Site: Innovation and technology have been the driving forces behind new product and service development for decades. Companies have tried to harness the power of these forces to uniquely position and differentiate themselves in an ever more competitive, global market environment. While design represents a great intrinsic value in products and...; Tags: Marketing Strategy, Interbrand, Brandchannel.com, Marketing Research, Leadership, Strategy, Marketing, Management; White papers 2006-01-22
Brand On The Horizon: This article portrays the importance of innovation and value addition to the traditional products in the low-margin industry, the way Kellogg did. When one looks at the US cereal business, it does not take a lot of growth in that business to generate sizable profit and cash flow. So here...; Tags: Brand, Interbrand, Branding, Leadership, Marketing, Management; Case studies 2001-08-20

The Trials and Triumphs of Naming: Article talks about the impact of naming on the product. It encodes few examples of naming having both the negative and positives impact on the product. Few aspects of product creation show a greater impact on revenue growth and corporate culture than the naming process. A great name is that...; Tags: Interbrand, Product, Leadership, Operational Accounting, Management, Finance; White papers 2003-03-10
Leadership And Branding In The New "FUD" Economy: The recent events that have rocked the country, and the world; the economic recession, the 9/11 disasters, the continued bio-terrorist activity and threats, declining consumer confidence, job layoffs, the stock market decline, corporate governance issues, the commercial real estate market slump. M-16's walking around America's airports prior to 9/11? Today,...; Tags: Leadership, Interbrand, Branding, 9/11 Commission, M-16, Corporate Governance, Corporate Law, Business Operations; White papers 2003-01-01
All Sweeteners Are Not Equal: Splenda is the brand name for sucrose. Over the last year, Splenda made one of the more dramatic leaps to the top of its segment of any consumer packaged good. Propelled by its taste, its reputation for healthfulness, its versatility and its association with thousands of products overtook long-time market-share...; Tags: Interbrand, Splenda, Branding, Sales Strategy, Leadership, Marketing, Sales, Management; Case studies 2003-04-28