Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Branding Analysis
- ROSS WESTGATE, CNBC ANCHOR: Now, it is not often that Google GOOG is compared to Gap GPS, but in the Interbrand Global Brand Survey, it is branding and not business type that matters. In this year`s survey there are a number of surprising entries. ...
- Research articles 2006-07-28
- Deloitte Consulting names Interbrand as global marketing ally; Leading agency to collaborate on Deloitte Consulting's brand strategy during year of major transformation.
- M2 PRESSWIRE-8 May 2002-DELOITTE CONSULTING: Deloitte Consulting names Interbrand as global marketing ally; Leading agency to collaborate on Deloitte Consulting's brand strategy during year of major transformation C1994-2002 M2 COMMUNICATIONS LTD RDATE:05082002 London -- Deloitte Consulting, one of the world's...
- Research articles 2002-05-08
- Let the denim wars begin
- NEW YORK AP -- At a time when apparel sales are anemic, manufacturers and retailers, particularly those catering to teens, are reaching back to the past for fashion's latest fix: denim, particularly jeans. Two years ago, denim made headlines when designers including Oscar de la Renta played...
- Research articles 2001-07-31
- What's the Value of the Oldest Brand in American Banking? Chase and J.P. Morgan are About to Find Out
- Business Editors NEW YORK--BUSINESS WIRE--Sept. 14, 2000 (...but will they like the answer?) Branch offices and impressive headquarters aside, the real value of financial services companies resides in their brands, note brand value management experts at Interbrand - and now Chase is putting its own brand -...
- Research articles 2000-09-14
- According to Interbrand, What Does Ford Know About Cars That Other U.S. Manufacturers Don't?
- Business Editors NEW YORK--BUSINESS WIRE--July 19, 2000 Maybe It's That Consumers Buy a Brand, Not a Car (...How Much is the Little Blue Oval Really Worth?) Ford's 7th place showing topped all other carmakers in the World's Most Valuable Brands Survey, an annual study conducted by...
- Research articles 2000-07-19
- Chicago's top brands.(Focus: Marketing)
- Byline: Compiled by Matthew Carmichael Source: BusinessWeek/Interbrand Best Global Brands 2006 Every year, Interbrand Corp., a global marketing firm, ranks the 100 most powerful brands in the world. So how did Chicago companies stack up? Here are Byline: Compiled by Matthew Carmichael...
- Research articles 2007-01-15
- The marketing challenge: Rita Clifton, chairman of Interbrand is impressed with Marketing as Strategy's contribution to the 'whither marketing' debate but isn't convinced that some marketers will be able to take up Kumar's challenge
- Marketing as Strategy by Nirmalya Kumar, published by Harvard Business School Press, price 17.69 [pounds sterling] Marketing as Strategy by Nirmalya Kumar, published by Harvard Business School Press, price 17.69 [pounds sterling]
- Research articles 2004-07-01
- Branding In Agriculture: Milk Gets A Makeover
- From the executive summary: ‘Agriculture historically has been organized on a local basis with local production supplying local demand. Today, agriculture is a multi-billion dollar global industry, with both major and minor players exporting and selling their products around the world. As production is now targeted at global markets, participants...
- White papers 2003-01-01
- The New Market Segmentation
- From the executive summary: ‘Today's consumer refuses almost completely to abide by segments that create homogeneous groups making market segmentation in the traditional way practically impossible. One central insight for the re-designing of market segmentation is the eclectic consumer, who will not miss anything, connects to different, even contradictory, motivations...
- White papers 2003-01-01
- Personal Branding - "Me Inc."
- From the executive summary: ‘A brand may be defined as a name to which a set of associations and benefits has become attached in the consumer's mind. The name could be that of a product, a service, a corporate entity, or even an individual. There are numerous people who have...
- White papers 2003-01-01
- The Four Lessons: Launching A Corporate Brand Internally
- From the executive summary: ‘Researches indicate that most products and services today have been commoditized. There is minimal differentiation. Customer experiences now define the brand. Great brands are the result of great common consistent customer experiences. Customer experiences are the next battlefield for differentiation. Thus, the people can help companies...
- White papers 2004-06-01
- Brand Valuation: A Chapter From Brands And Branding
- Today it is possible to argue that, in general, the majority of business value is derived from intangibles. Management attention to these assets has certainly increased substantially. The brand is a special intangible that in many businesses is the most important asset. This is because of the economic impact that...
- White papers 2004-04-01
- Professional Services: Branding the Business of Intangible Advice
- The paper outlines that successfully branded firms base their brand on a core positioning that is uniquely own-able and represents a distinct attribute or capability. This clear definition is supported and reinforced by everything the firm does requiring all professionals and staff to live the brand every day. This internal...
- White papers 2003-01-01
- What Is a Brand: A Chapter From Brands and Branding
- This article develops the use of the word brand, both passive and active albeit in human consciousness rather than on the flank of an animal, and explain how branding has become so important to business strategy. But prior to this the paper provides a brief history relating to what the...
- White papers 2004-04-01
- Branding in Canada: Differentiating for Greater Performance
- Branding that offers competitive advantage is not just about a logo, a tagline or a short-lived advertising campaign. World-class companies that truly understand the economic power of brands use brand as the central organizing principle for the organization's mission, strategy and tactics. Brand becomes critical to company direction giving guidance...
- White papers 2004-06-01
- Branding in Canada: Where Are the Great Canadian Brands?
- Canadian brands are consistently absent from the global stage. No one has the monopoly on the practices that contribute to a great brand. Canadian brands can be successful at home and internationally. Canada is definitely unique but there are some interesting practices from our neighbors. American brands lead through a...
- White papers 2004-03-01
- Brand Marketing For A Demand Responsive World
- From the executive summary: ‘Marketing is shifting from a paradigm of dictation to dialogue, and bringing with it some unsettling changes, perplexing most marketers today. Previously assumed realities such as brand loyalty seem to be fleeting. Today, the lifecycle of a brand moving from performance driven, to price driven is...
- White papers 2003-01-01
- Opportunity Rings: Branding Through SMS
- The advent of technological revolution has given a boost to the mobile manufacturing industries. The mobile services have made a place for themselves in almost every aspect of people's lives, right from living rooms to the business. Earlier, Internet provided the most viable opportunity for fulfilling the branding and advertising...
- White papers 2001-12-31
- Zero Percent Brand Management?
- A company needs sound knowledge about the brand management techniques. It is not only important for the companies to create a brand, but it is equally important for the company to retain the brand. Researches indicate that a company's image is not solely responsible, but the product or the brand...
- White papers 2002-02-18
- Setting The Brand To Music
- From the executive summary: ‘As music is increasingly digitized and democratized, the old structure associating music and branding is crumbling, being replaced and opening up the marketing charms of music to a whole new roster of players. A growing number of brands that started out with no connection to music...
- White papers 2004-06-14
- << Previous
- page 1 of 7
- Next >>
Refining Tags
- Branding (119 results)
- Brand (95 results)
- Marketing Research (11 results)
- Strategy (9 results)
- Management (8 results)
- Leadership (6 results)
- Advertisement (5 results)
- Corporate Communications (4 results)
- Personal Technology (4 results)
- Brand Management (4 results)
- Internet (4 results)
- Finance (3 results)
- Enterprise Software (3 results)
- Public Relations (3 results)
- Software (3 results)
- Sales (3 results)
- Retail (3 results)
- Performance (3 results)
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
