Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Branding Analysis
- ROSS WESTGATE, CNBC ANCHOR: Now, it is not often that Google GOOG is compared to Gap GPS, but in the Interbrand Global Brand Survey, it is branding and not business type that matters. In this year`s survey there are a number of surprising entries. ...
- Research articles 2006-07-28
- Deloitte Consulting names Interbrand as global marketing ally; Leading agency to collaborate on Deloitte Consulting's brand strategy during year of major transformation.
- M2 PRESSWIRE-8 May 2002-DELOITTE CONSULTING: Deloitte Consulting names Interbrand as global marketing ally; Leading agency to collaborate on Deloitte Consulting's brand strategy during year of major transformation C1994-2002 M2 COMMUNICATIONS LTD RDATE:05082002 London -- Deloitte Consulting, one of the world's...
- Research articles 2002-05-08
- Let the denim wars begin
- NEW YORK AP -- At a time when apparel sales are anemic, manufacturers and retailers, particularly those catering to teens, are reaching back to the past for fashion's latest fix: denim, particularly jeans. Two years ago, denim made headlines when designers including Oscar de la Renta played...
- Research articles 2001-07-31
- What's the Value of the Oldest Brand in American Banking? Chase and J.P. Morgan are About to Find Out
- Business Editors NEW YORK--BUSINESS WIRE--Sept. 14, 2000 (...but will they like the answer?) Branch offices and impressive headquarters aside, the real value of financial services companies resides in their brands, note brand value management experts at Interbrand - and now Chase is putting its own brand -...
- Research articles 2000-09-14
- According to Interbrand, What Does Ford Know About Cars That Other U.S. Manufacturers Don't?
- Business Editors NEW YORK--BUSINESS WIRE--July 19, 2000 Maybe It's That Consumers Buy a Brand, Not a Car (...How Much is the Little Blue Oval Really Worth?) Ford's 7th place showing topped all other carmakers in the World's Most Valuable Brands Survey, an annual study conducted by...
- Research articles 2000-07-19
- Chicago's top brands.(Focus: Marketing)
- Byline: Compiled by Matthew Carmichael Source: BusinessWeek/Interbrand Best Global Brands 2006 Every year, Interbrand Corp., a global marketing firm, ranks the 100 most powerful brands in the world. So how did Chicago companies stack up? Here are Byline: Compiled by Matthew Carmichael...
- Research articles 2007-01-15
- The marketing challenge: Rita Clifton, chairman of Interbrand is impressed with Marketing as Strategy's contribution to the 'whither marketing' debate but isn't convinced that some marketers will be able to take up Kumar's challenge
- Marketing as Strategy by Nirmalya Kumar, published by Harvard Business School Press, price 17.69 [pounds sterling] Marketing as Strategy by Nirmalya Kumar, published by Harvard Business School Press, price 17.69 [pounds sterling]
- Research articles 2004-07-01
- Brand USA: Tarnished?
- The US is a particularly nebulous challenge for branding, paradoxical in its ability to appeal and divide at the same time. For many, America stands for opportunity and the good life, even while US foreign policy continues to frustrate and confound. The goal of the advertisements was to emphasize "those...
- White papers 2003-02-03
- Celibrity Sells
- Brands are in crisis again, not because of the difficulty in competing for the consumer's attention among the 3,000 new brands launched each year. The problem is so important that even the Branding gurus are beginning to use the term "Superbrand" or "Powerbrand". How does one make a "superbrand". Read...
- White papers 2003-01-01
- Interband
- The Brands are in crisis again, not because of the difficulty in competing for the consumer's attention among the 3,000 new brands launched each year, without counting the Internet, nor because of the repercussion on the brand's image of the unethical business practices of certain multinationals, but because of a...
- White papers 2003-01-01
- The Value of a Strong Brand
- As products become more and more similar, as services become increasingly complex, as competition becomes tougher and markets become less manageable, brands come into play to solve some central problems for consumers. For companies and providers alike, a brand is the single most important tool for acquiring a unique company...
- White papers 2003-01-01
- Brand Culture: Your People Are Still The Most Important Marketing You'll Ever Do
- For the better part of a century, countless companies have invested untold billions of dollars in the effort to persuade customers to buy from them. Many have succeeded beyond their wildest dreams. Most have at least built brands that are able to sustain themselves year after year. Over the years,...
- White papers 2003-01-01
- Brand America at War
- The article discusses the political and commercial make up of our societies is changing fundamentally, even if seemingly in slow motion. Global companies will have to stay on top of their strategic game to keep a long-term hold on their brand value.
- White papers 2003-01-01
- Branding
- The article explains Bootstrap Branding. There are many layers of value, both tangible and intangible, to the process of self-discovery that gives birth to memorable, lasting brands. Even if the new logo and tag line never make it to four-color print and network television, the process that generated them helps...
- White papers 2003-01-01
- Brands Are Alive!
- Today, products and people are living their lives through brands; brands give us identity, tantalize our taste buds and enrich our life experiences. We all want to affiliate and surround ourselves with things we know trust and aspire to be. Living-brands championed by passionate leaders are becoming the body and...
- White papers 2002-02-01
- Interbrand - Branding A Country
- Creating a branding program for a country demands an integration policy that most countries do not possess- the ability to act and speak in a coordinated and repetitive way about themes that are the most motivating and differentiating a country can make. Read the article to know which countries bother...
- White papers 2003-01-01
- Branding a Dot-Com. . . Without the Dot-Com
- Today the world's most valuable brands are truly global and brand owners are recognizing that. Not an oxymoron, simply a recognition that to focus on main brands should be more rewarding. According to Interbrand's latest global brand table, one sector that performed particularly well is the luxury goods market. A...
- White papers 2003-01-01
- Is Your Brand A Nuisance?
- Contemporary marketing has been based giving the customer more and more choices. By the early 1970s, with marketers desperate for their brands to stand out amid more choices, the concept of "positioning" rippled through the marketing world. Positioning focused on differentiating a product from its competition, and success came to...
- White papers 2000-08-21
- The Brand Within
- This paper proposes that service businesses can follow a single model for internal brand deployment. Although business circumstances vary, there are still similarities between all of them when it comes to people; it follows that the methods used and the issue faces when deploying brands internally are common to all...
- White papers 2003-01-01
- Think Short- Short-Term Brands Revolutionize Branding
- The article sheds light on the fact in recent years- Consumers exhibit an unprecedented readiness to try new brands and a preference for brand-variety over brand loyalty, resulting in damage to brand survivability. To cope marketers now need a supplemental tool to that of the familiar long-term brand LTB: the...
- White papers 2002-11-01
- << Previous
- page 1 of 7
- Next >>
Refining Tags
- Branding (119 results)
- Brand (95 results)
- Marketing Research (11 results)
- Strategy (9 results)
- Management (8 results)
- Leadership (6 results)
- Advertisement (5 results)
- Brand Management (4 results)
- Internet (4 results)
- Corporate Communications (4 results)
- Personal Technology (4 results)
- Performance (3 results)
- Finance (3 results)
- Enterprise Software (3 results)
- Public Relations (3 results)
- Software (3 results)
- Sales (3 results)
- Retail (3 results)
Presented by American Express