Resources

10 Resources for

interbrand and strategy

Subscribe to this listing via:
RSS
Email

BNET Resources

The marketing challenge: Rita Clifton, chairman of Interbrand is impressed with Marketing as Strategy's contribution to the 'whither marketing' debate but isn't convinced that some marketers will be able to take up Kumar's challenge: Marketing as Strategy by Nirmalya Kumar, published by Harvard Business School Press, price 17.69 [pounds sterling] Marketing as Strategy by Nirmalya Kumar, published by Harvard Business School Press, price 17.69 [pounds sterling]; Tags: Harvard Business School Press, Interbrand, marketing, strategy; Research articles 2004-07-01
Staying Power: Surviving The Limelight: From the executive summary: ‘Using celebrities to promote consumer goods probably makes good business sense, especially when the endorsed products themselves are lacking in distinction. However, there are limits to this strategy. When a celebrity no longer appeals to the emotions, an individual's interest is lost. Unless new celebrities come...; Tags: Interbrand, Celebrity, Strategy, Management; White papers 2004-06-21
Newest Corporate Marketing Strategy: Leveraging the Power of Design: Innovation and technology have been the driving forces behind new product and service development for decades. Companies have tried to harness the power of these forces to uniquely position and differentiate themselves in an ever more competitive, global market environment. While design represents a great intrinsic value in products and...; Tags: Marketing Strategy, Interbrand, Marketing Research, Leadership, Strategy, Marketing, Management; White papers
Issues in Brand Rejuvenation Strategies: Brands have a life cycle which may consist of a number of phases including inception, growth, maturation, decline, revitalization, and retirement. Brand Rejuvenation is a process in which a brand on the verge of retirement is brought back to life to regain markets. Revitalizing a once-popular dormant brand can be...; Tags: Strategy, Brand, Interbrand, Brand Rejuvenation, Branding, Marketing; White papers 2006-01-12
Branding in China: Strategies and Responses: Chinese businesses are now focused on producing profit, not just output. And they are seeking innovative ways in business and branding to drive enhanced bottom lines. Based on the intense competition at home, and their now-enviable scale, Chinese brands will become more active in the global market. Once they gain...; Tags: Strategy, Brand, Interbrand, Branding, Marketing; White papers

The Strategy for Chinese Brands: Part 1 - The Perception Challenge: Many external companies ponder the riches to be made in China. However, they must understand that there is increasing competition originating from within China itself. This paper examines this "Chinese Brand Strategy," current perception issues, lessons from the best global brands, and the impact of leading Chinese brands. It examine...; Tags: Strategy, China, Brand, Interbrand, Branding, Marketing; White papers 2005-10-01
Luxury Pricing: Although the luxury goods market is renowned for commanding lucrative margins, there are valid reasons for this. The innovation processes, the creativity, and long development stages some items go through has to bring a return on the initial investment to allow the creative process to continue. In order to create...; Tags: Interbrand, Pricing Strategy, Exclusivity, Retail, Pricing, Leadership, Strategy, Marketing Research, Marketing, Management; White papers 2002-10-01
Newest Corporate Marketing Strategy: Leveraging the Power of Design - Featured on Brandchannel.com Site: Innovation and technology have been the driving forces behind new product and service development for decades. Companies have tried to harness the power of these forces to uniquely position and differentiate themselves in an ever more competitive, global market environment. While design represents a great intrinsic value in products and...; Tags: Marketing Strategy, Interbrand, Brandchannel.com, Marketing Research, Leadership, Strategy, Marketing, Management; White papers 2006-01-22
Branding As The Foundation Of Sustainable Competitive Advantage: Branding is identifying or creating, and then exploiting, sustainable competitive advantage. The general description of branding as "delivering all the promises and perceptions that the organization wants its constituents to hold", is widely accepted among those who teach and practice the art and science. Determining the sustainable competitive advantage is...; Tags: Interbrand, Competitive Advantage, Branding, Strategy, Marketing, Management; White papers 2003-01-01
Understanding The Purpose Of A Corporate Branding Strategy: In today's intensely competitive global business environment, achieving a unique position and sustainable competitive advantage is, increasingly, becoming tough and expensive for organizations. In such scenario, creating a corporate brand is an effective strategy for the corporations. It enables them to acquire an enhanced 'value' in the market. The paper...; Tags: Interbrand, Branding, Strategy, Marketing, Management; White papers 2004-04-12

Additional Resources

Deloitte Consulting names Interbrand as global marketing ally; Leading agency to collaborate on Deloitte Consulting's brand strategy during year of major transformation.: M2 PRESSWIRE-8 May 2002-DELOITTE CONSULTING: Deloitte Consulting names Interbrand as global marketing ally; Leading agency to collaborate on Deloitte Consulting's brand strategy during year of major transformation C1994-2002 M2 COMMUNICATIONS LTD RDATE:05082002 London -- Deloitte Consulting, one of the world's...; Tags: agency, brand, Branding, Deloitte LLP, Interbrand, MARKETING, Outsourcing; Research articles 2002-05-08
Want More Out of Your Agencies? Write Better Briefs: NEW YORK (AdAge.com) -- Marketers trying to wring the most out of their ad budgets will find massive waste in a place they might not think to look: their own request-for-proposal and briefing process to agencies. It's an insight also gleaned from the experience of the person who commissioned survey:...; Tags: agency; News items 2009-08-16
Datacom will not use its corporate name to market telecom services.(BUSINESS): Datacom Solutions, which has gotten the licenses to run cellular-phone services in India, has decided to delink its corporate name from its service brand. It would become the first telecom operator in the country to adopt the strategy. Industry experts believe that the firm's strategy of...; Tags: Datacom Inc.; Research articles 2008-08-01
Branding in Canada: Issue 3 - Can Canadian Brands Go Global?: This paper looks at the disciplined practices of successful global brands and intersects those practices with Canadian brands that show global potential. According to the Interbrand Best Global Brands study, a global brand must achieve more than a third of its sales outside of its home country and have a...; Tags: Brand, Interbrand, Branding, Marketing; White papers 2005-07-01