<![CDATA[interbrand and strategy Resources | BNET]]> en-us <![CDATA[Newest Corporate Marketing Strategy: Leveraging the Power of Design - Featured on Brandchannel.com Site]]> Sun, 22 Jan 2006 00:00:00 -0800 <![CDATA[Issues in Brand Rejuvenation Strategies]]> Thu, 12 Jan 2006 00:00:00 -0800 <![CDATA[The Strategy for Chinese Brands: Part 1 - The Perception Challenge]]> Sat, 01 Oct 2005 00:00:00 -0700 <![CDATA[The marketing challenge: Rita Clifton, chairman of Interbrand is impressed with Marketing as Strategy's contribution to the 'whither marketing' debate but isn't convinced that some marketers will be able to take up Kumar's challenge]]> Thu, 01 Jul 2004 00:00:00 -0700 <![CDATA[Staying Power: Surviving The Limelight]]> Mon, 21 Jun 2004 00:00:00 -0700 <![CDATA[Understanding The Purpose Of A Corporate Branding Strategy]]> Mon, 12 Apr 2004 00:00:00 -0700 <![CDATA[Branding As The Foundation Of Sustainable Competitive Advantage]]> Wed, 01 Jan 2003 00:00:00 -0800 <![CDATA[Luxury Pricing]]> Tue, 01 Oct 2002 00:00:00 -0700 <![CDATA[Branding in China: Strategies and Responses]]> <![CDATA[Newest Corporate Marketing Strategy: Leveraging the Power of Design]]>