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internal branding

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Internal Branding
Internal Branding is a relatively new and rapidly emerging field of interest. More and more case studies are emerging in the field. More and more conferences are being built around the theme. Internal Branding shows great promise for achieving strategy implementation, alignment throughout an organization, and even a basis for...
Tags: Marketing, Strategy, Branding, Internal Branding, Acer Inc., Management
White papers 2002-01-01

Additional Resources

Church & Dwight to Build New Laundry Detergent Plant in Pennsylvania
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Church & Dwight to Build New Laundry Detergent Plant in PennsylvaniaC2008 - CloseUpMedia - newsdesk@closeupmedia.com Church & Dwight Co. has announced plans to construct a new integrated laundry detergent manufacturing plant and distribution center in York County, Pennsylvania. ...
Articles 2009-06-08
Maui Wowi Hawaiian Inks New Master Franchise Pact with Dubai Enterprises
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Maui Wowi Hawaiian Inks New Master Franchise Pact with Dubai EnterprisesC2008 - CloseUpMedia - newsdesk@closeupmedia.com Maui Wowi Hawaiian, a destination for authentic Hawaiian products on the mainland, announced it has expanded its worldwide corporate ohana to the...
Articles 2009-06-08
At my desk
[ILLUSTRATION OMITTED] This column includes some observations from my recent participation at the Fourth International Symposium on Career Development and Public Policy in Scotland, and visits to LearnDirect and Careers Scotland. The outcomes of the Symposium and the latter two major initiatives directly link to...
Articles 2008-09-22
Black Diamond Establishes Alberta Energy Corporation
Black Diamond Brands Corp. (OTCBB: BDMHF) (the "Company") is pleased to announce that it has established an Alberta energy exploration corporation - Point Grey Energy Inc., and has appointed Mr. Scott Henderson; Director and Chief Operating Officer of the new subsidiary. Scott Henderson, the founder of Trojan Energy Inc., has...
Articles 2008-08-28
Norsat Enters Strategic Partnership With Navisystem Marine Electronics
Norsat International Inc. (TSX: NII) (OTCBB: NSATF) ("Norsat"), a leading provider of intelligent satellite solutions,today announced that it has entered into a strategic partnership withItaly-based Navisystem Marine Electronics S.R.L. ("Navisystem"), a providerof maritime very small aperture terminals ("VSAT"). As per the terms of the agreement, Norsat will sell Navisystem's marinesatellite...
Articles 2008-08-28
Colgate-Palmolive Webcasts Presentation at the Lehman Brothers Back-to-School Consumer Conference
NEW YORK -- Colgate-Palmolive (NYSE:CL) President and CEO, Ian Cook, will present on Wednesday, September 3, 2008 at 8:15 a.m. ET at the Lehman Brothers Back-to-School Consumer Conference. Investors may access a live webcast of this presentation on Colgate's web site at http://www.colgate.com. For those unable to participate...
Articles 2008-08-27
KPMG Corporate Finance LLC Advises Vivitar on Sale of Its Worldwide Brand and Intellectual Property to Sakar
BALTIMORE -- KPMG Corporate Finance LLC, a full service, independent, middle-market investment bank, today announced that it was the exclusive sellside advisor for Vivitar Corporation, one of the most recognizable names in the camera industry. The transaction transfers Vivitar's worldwide brand and intellectual property to Sakar International, Inc., a 30-year-old,...
Articles 2008-08-27
Green Globe International, Inc. Announces Extension of Joint Venture With EC3 Global for Benchmarking and Certification Program
Green Globe International, Inc. (OTCBB: GGLB),which owns the Green Globe brand, the premier international green brandfocused on sustainability and carbon neutrality programs, today announcedthe extension of an initial agreement with Earthcheck Pty Ltd ("EC3Global") to collaborate on the expansion of the Green Globe benchmarkingand certification program worldwide. Green Globe...
Articles 2008-08-27
PENNEBAKER Expands International Presence Through Alliance With Fifth Ring
Pennebaker, the award-winning branding,advertising and marketing communications firm, announced today that it hasjoined with Fifth Ring, an integrated corporate communications firm basedin Aberdeen, U.K. and Dubai, UAE, to provide customers with expandedservices and international reach. The new alliance, called Pennebaker FifthRing, will offer strategic communications services to clients within theUnited...
Articles 2008-08-27
WaterPure International, Inc. and Everest Water Ltd. Revise Payment Terms of Patent License to Produce Water From Air
FT. LAUDERDALE, Fla., Aug. 26 /PRNewswire-FirstCall/ -- WaterPure International, Inc. (the "Company" or "WaterPure") (BULLETIN BOARD: WPUR) announced today that it has executed an amended Atmospheric Water Generator AWG patent license agreement with Everest Water, Ltd. revising the payment terms of the original license. Under the previous...
Articles 2008-08-26
Virgin America launches HBO Entourage branded New York-Las Vegas route
AIRLINE INDUSTRY INFORMATION-C1997-2008 M2 COMMUNICATIONS LTD Virgin America announced on 25 August that it has teamed up with HBO for the launch of its new non-stop New York to Las Vegas service which will start on 5 September. The service will operate between John F. Kennedy...
Articles 2008-08-26
2008 Ad
PARIS -- Cyma Zarghami, President of Nickelodeon/MTVN Kids and Family Group, will present the MIPCOM Junior 2008 Keynote on Sunday 12 October. The 16th edition of MIPCOM Junior, the specialist international screening marketplace and conference for children's programming and merchandising, will be held on the 11-12 October at the Carlton...
Articles 2008-08-26
Alima Pure Rebrands Mineral Cosmetics Line in Preparation for Wholesale Distribution
PORTLAND, Ore. -- Alima Pure[TM], formerly Alima Cosmetics, is ready for its close up. The mineral cosmetic company is unveiling a new brand, packaging and Web site to prepare for the launch of U.S. wholesale and international distribution. "After four years of creating products to help women feel...
Articles 2008-08-26
Interstate Hotels & Resorts Opens Hilton Moscow Leningradskaya Hotel
First Hilton Brand Hotel in Russia's Capital City ARLINGTON, Va., Aug. 26 /PRNewswire-FirstCall/ -- Interstate Hotels & Resorts , a leading hotel real estate investor and the nation's largest independent operator of full- and select-service hotels, today announced that it has opened and is managing the 273-room...
Articles 2008-08-26
Photo: PANDORA Launches Mix-and-Match Customizable Earring Collection
With 740 Possible Combinations of Precious Stones, Pearls and Diamonds, a New, Versatile Collection Creates an Earring Wardrobe COLUMBIA, Md., Aug. 26 /PRNewswire/ -- PANDORA, internationally recognized for its customizable charm bracelet, introduces "Mix-and-Match" - a brand new collection of customizable earrings - to the United States...
Articles 2008-08-26
Chiquita Enters Value-Added Produce Market in China
- Joint Venture with Haitong Food Group to Expand Chiquita Brand - SHANGHAI, China and CINCINNATI, Aug. 26 /PRNewswire-FirstCall/ -- Chiquita Brands International, Inc. today announced it has entered into a joint venture with Haitong Food Group Co., Ltd. for the processing, sale and marketing of...
Articles 2008-08-26
Ariela Alpha International, LLC Selects Lectra's Modaris ExpertPro to Improve Efficiency and Speed Product Development of Global Designs
Lectra, the world leader in integratedtechnology solutions dedicated to the fashion industry, announced todaythat Ariela-Alpha International, a privately held global manufacturer ofbranded and private label intimate apparel selected Lectra's ModarisExpertPro to dramatically improve efficiency and speed processes.Ariela-Alpha chose Modaris ExpertPro for its pattern-maker process to allowusers to create dependencies between...
Articles 2008-08-26
Rain doesn't stop the rave
Pop CREAMFIELDS Daresbury CHESHIRE *** Beth Ditto is sliding on her stomach in the rain, in front of the most sparse festival crowd The Gossip can have seen in years. The grim sky and near-deserted field don't augur well for Creamfields' 10th anniversary. But step inside...
Articles 2008-08-26
FranchisEsource Brands International Hosts over 450 Franchise Industry and Business Coaching Executives at 9th Annual Conference
MIAMI -- FranchisEsource Brands International, FSBI (www.FranchisEsource.com) will play host to 450 franchise industry and Business Coaching executives from 125 franchise brands including FSBI's seven brands at their annual Conference scheduled for September 16th through September 21st at the Doral Golf Resort & Spa in Miami. Although this is the...
Articles 2008-08-25
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