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- Planning Internal Marketing
- While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
- Articles 2007-11-21
Additional Resources
- Managing Sales Opportunities
- For many business-to-business markets, the customer is not a single decision-maker, which means the sales process can be prolonged and complex. The traditional process of generating leads and handing them to the sales force for completion may not be sufficient. The sales and marketing program has to penetrate far deeper...
- Articles 2007-11-30
- Building Flexible Marketing Teams with Resourcing
- Sometimes marketing managers need skills and resources not available from their own teams. Resourcing—hiring people for a fixed period of time—can provide a flexible alternative to recruiting new staff or retraining your current employees. It's ideal for providing diverse or specialist skills on a short or mid-term basis for projects...
- Articles 2007-10-30
- Mashable's Guide to Jobs in Social Media & Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-10-22
- Why Marketing Wastes Money.
- Why Marketing Wastes Money.Any specific recommendations?You've spent a number of posts hammering away at how useless a "classical" marketing organization is. Actually, I happen to agree with much of what you've said: the ultimate goal of marketing should indeed be to generate qualified sales leads. I'm very...
- Discussion threads 2008-01-03
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Using Your Marketing Database Effectively
- The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
- Articles 2008-03-03
- Marketing The Marketing Department
- The success of any business depends on the manner it markets its products and services. The onus of marketing products and services lies on the shoulders of the marketing department. But, it is also important to market the marketing department in an appropriate manner to reap maximum benefits. The process...
- White papers 2002-12-17
- Bringing customers into the debate; Lenovo reaches out to consumers in its quest for ThinkPad success.(IBM ThinkPad )
- The IBM ThinkPad Z60 has done so well that Lenovo is having lots of fun with it, turning the internal debate-whether to introduce the black versus titanium-into a nifty little viral marketing campaign. Although the company hedged its bets by making t The IBM ThinkPad Z60...
- Research articles 2006-02-06
- A Brand And Its Marketing Partner
- While at first glance it may seem self-evident, organizations that rely exclusively on a small subset of either traditional marketing or branding analytics for crafting a brand's communication strategy are potentially ignoring the greater value to be gained by leveraging the symbiotic interrelationship that exists between the external lens of...
- White papers 2003-05-08
- New Marketing Measurement Tool Available from KDPaine & Partners; FYIDashboard™ Integrates Public Relations Measurement with Metrics for Other Marketing and Communications Efforts
- DURHAM, N.H. -- KDPaine & Partners today announced a new marketing measurement tool that helps communications professionals integrate the metrics for their various communications programs into one desktop dashboard. It can be customized to include any measure of success the client defines. Typical configurations include comparing internal and external communications...
- Research articles 2006-07-31
- Improving the Return on Customer Events
- Staging a customer event can represent a major investment. To improve the return on investment, companies need to improve event promotion and pre-event marketing to attract more customers, as well as post-event communications to strengthen relations. What You Need to KnowIs it realistic to expect a return on...
- Articles 2007-11-05
- Five Successful Idea-Sales that Made Careers
- Five Successful Idea-Sales that Made CareersJohn Forney???Great article until the John Forney bit. Is it a good idea to highlight that kind of activity as smart business? If so, then the activists around the world are bang on when they raise hell.It also depends on where you areGreat read! But...
- Discussion threads 2007-02-15
- The People Principle
- People are an organization's greatest asset, and enduring success comes only to organizations with farsighted leadership, inspired employees, and motivated customers. Today, a strategic combination of leadership and cutting-edge external and internal marketing strategies can give even the smallest company an unassailable competitive edge against the largest, best capitalized companies....
- White papers 2003-01-01
- Corporate Social Responsibility: A Strategy For Success
- Do you think that Corporate Social Responsibility CSR is a fancy public relations tool used when a company is caught doing something wrong? Or is it just another marketing campaign wrapped in a warm and fuzzy package? The author doesn't think so! CSR can be a powerful tool for both...
- White papers 2007-04-10
- July 10th: Just MASH Marketing: The Customer Reference Mashup
- Your business is booming. You have a long list of happy customers...but don't know if you have the most current story. Register for and attend this Serena Webinar on Thursday, July 10, 2008 at 12:00 pm ET / 9:00 am PT, which will feature a demo of Serena's Pre-Built...
- Webcasts 2008-07-10
- The Marketing Environment And Competitor Analysis
- It is crucial for an organization to constantly study its external and internal environment. This enables the organization to adapt itself proactively to any change and enhances its success chances. It also helps the organization to gain competitive advantage in the market. The paper discusses three different analytical tools used...
- Presentations 2003-01-01
- How Operations Research Drives Success at P&G
- Operations research isn't just geek science at P&G. It's an integral part of the company's marketing, sales and supply chain. ...
- Articles 2008-02-13
- Customer-centric CRM solutions combined with defined internal corporate strategies boost bottom line.
- RDATE:07012002 Customer relationship management CRM solutions have quickly risen to unprecedented success in the sales, marketing, and customer service business units. However, the lack of clearly defined CRM strategies within an enterprise can reduce the effectiveness of deployment. ...
- Research articles 2002-07-01
- Launching a New Product
- New product launches are crucial to the success of a business; they demand careful planning and flawless execution. Internal communications are vital to the early success of the program, as is the support of senior management, who must commit resources to the project.What You Need to KnowIt seems that there...
- Articles 2007-02-28
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