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BNET Business Dictionary
- Internal Marketing
- the application of the principles of marketing within an organization. Internal marketing involves the creation of an internal market by dividing departments into business units, with control over their own...
- Internal Marketing definition on BNET »
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- Planning Internal Marketing
- While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
- Articles 2007-11-21
Additional Resources
- India's High Internal Marketing Costs Reduce Apple Demand
- Efforts to expand market access for agricultural products typically focus on reducing tariffs and other border measures that impede trade. In India and other emerging markets, however, high internal marketing costs and marketing margins-or returns to importers, wholesalers, and retailers over and above their costs-can also be an important barrier...
- Research articles 2006-02-01
- IDC Announces New Marketing Performance Matrix; Identifies Tech Marketing Leaders That Optimize Marketing Efficiency and Effectiveness
- FRAMINGHAM, Mass. -- IDC's CMO Advisory Practice today announced its new Marketing Performance MatrixSM, which for the first time draws a direct correlation between a company's internal marketing operational efficiency and its effectiveness in marketplace execution. The Matrix indicates the relative position of tech marketers along two dimensions: efficiency of...
- Research articles 2006-02-16
- Marketing Risk Management
- "Risk managers can find it extremely difficult to gain internal support for their programs, especially when it comes to budgets. The low profile of risk management can be changed, however, through an internal marketing approach. It is all a matter of applying the marketing techniques of any business enterprise ...
- White papers 2003-01-01
- Internal Alliances Yield Outside Wins
- When it comes to brand building from the inside out, marketing and HR should work together. Training new hires about a company's history, vision and key objectives helps them understand the business and its customers, creating a new breed of brand ambassadors from their first day on the job. It's...
- White papers 2005-08-15
- The Marketing Beat Goes On
- From the executive summary: ‘An offbeat marketing idea refers to non-traditional marketing approaches. Offbeat marketing efforts never replace proven items on an annual marketing plan, but is a supplement to drive more traffic through the clubs' doors and in the process find a new, successful strategy to add to an...
- White papers 2004-08-01
- Northwestern University's 2007 Journal of Integrated Marketing Communications Goes "Beyond Traditional Marketing"
- EVANSTON, Ill. -- The 2007 Journal of Integrated Marketing Communications JIMC, a publication launched today by graduate students of the Integrated Marketing Communications IMC program at Northwestern University, goes beyond traditional marketing to explore issues of internal marketing, branded entertainment and marketing measurement. The 2007 issue launches the Marketers' Roundtable,...
- Research articles 2006-11-08
- Alcatel-Lucent Selects Neolane to Power BtoB Marketing
- Neolane, Inc., the software company for new-generation marketing, today announced it has been selected by Alcatel-Lucent to power its business-to-business BtoB marketing programs. Using Neolane's enterprise marketing platform, Alcatel-Lucent will have a centralized solution to support marketing efforts across its extended, global network of customers and channel partners and more...
- Research articles 2007-12-03
- IDC's 2008 Marketing Performance Matrix Identifies Avaya, Citrix, HP, Nortel, and Sun as Innovators in Tech Marketing Leadership
- IDC Provides Executive-Level Insight Into What Makes the Technology Industry's Best-in-Class CMOs Successful FRAMINGHAM, Mass. -- IDC's CMO Advisory Practice today released the third annual results of its Marketing Performance MatrixSM, which identifies marketing leaders by drawing a direct correlation between a company's internal marketing operational efficiency and its...
- Research articles 2008-07-31
- The Secret Weapon: Internal Marketing
- The idea of marketing IT makes a lot of CIOs nervous. Sure, they're willing to treat their business colleagues as customers, and some have no qualms about charging those same customers for IT services. But launching a campaign to trumpet IT's value, communicate its costs, and promote its products and...
- White papers 2004-05-01
- Top Five Tips for Marketing That Gets Results
- What looks good to a person is not necessarily effective for the desired audience. The person should do his market research and test his strategies on the target market. The person should design a system for external and internal marketing that he can implement over and over again. The person...
- White papers 2005-05-27
- Managing Sales Opportunities
- For many business-to-business markets, the customer is not a single decision-maker, which means the sales process can be prolonged and complex. The traditional process of generating leads and handing them to the sales force for completion may not be sufficient. The sales and marketing program has to penetrate far deeper...
- Articles 2007-11-30
- Building Flexible Marketing Teams with Resourcing
- Sometimes marketing managers need skills and resources not available from their own teams. Resourcing—hiring people for a fixed period of time—can provide a flexible alternative to recruiting new staff or retraining your current employees. It's ideal for providing diverse or specialist skills on a short or mid-term basis for projects...
- Articles 2007-10-30
- Mashable's Guide to Jobs in Social Media & Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-10-22
- Stuck in the middle: Kevin Thomson warns marketers it's time to battle against HR and communications for control of the internal customer
- Something strange is happening in brand land. Suddenly, a respected group of marketers is talking about internal branding. Take a recent Marketing Society event: "People are your most cost effective route to market" (Clare Salmon, marketing director Something strange is happening in brand land. Suddenly,...
- Research articles 2003-08-01
- Top 5 Insane Internal Sales Videos
- It’s Friday afternoon, so I'm posting five marketing-made music videos that feature mostly "internal" talent (i.e. sales and marketing folk) doing things that make you wonder: "what were they smokin'?" This type of video typically gets played at sales meetings and customer events. However, in the YouTube...
- Blog posts 2009-05-01
- Improving Marketing Effectiveness
- A company with dominant market share will not be effectively utilizing its Marketing Resources. This case study deals with the ideas that were generated in an effort to focus on measurable results and cost reductions without impacting market perception or awareness. Tightening approvals, improving internal communication and establishing new protocols...
- Case studies 2003-01-01
- How to Effectively Market Your Practice
- The paper outlines that the internal marketing done in the office is much more beneficial than external marketing, such as newspapers, television and radio spots, for enhancing a cosmetic surgery practice. Thus with internal marketing one provides a product in the office that speaks for itself. Patients leave the office...
- White papers
- Universal Studios Home Video last month quietly laid off about a dozen marketing department staffers. (Scene).(U.S.)(Brief Article)
- As part of an internal restructuring. Universal Studios Home Video last month quietly laid off about a dozen marketing department staffers, most of whom worked on the studio's rental ... As part of an internal restructuring. Universal Studios Home Video last month quietly laid...
- Research articles 2002-05-06
- DuPont Antron marketing effort, personnel reconfigured. (News).(Georgina Sikorski was promoted to marketing manager for DuPont Commercial Flooring )(Brief Article)
- DuPont Textiles & Interiors DTI recently implemented internal changes to DuPont Antron, including reorganization of the existing marketing team, the creation of new segment manager positions, and the expansion of the DuPont Antron Design Consul DuPont Textiles & Interiors DTI recently implemented internal changes to...
- Research articles 2003-03-01
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