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- What Is An International Marketing Channel?
- International marketing involves coordinating the firm's marketing activities in more than one nation. The international marketing strategy is effectively realized by choosing the suitable international marketing channel. The channel is the medium through which the firm's global marketing strategy is communicated among the customers scattered all around the globe. The...
- Presentations 2003-01-01
- Marketing Products And Services
- Today's era of globalization has seen the emergence of the ‘global' corporation. The reasons for going ‘global' include wide reach and economies of scale. International marketing involves coordinating the firm's marketing activities in more than one nation. Recent years have seen companies focus more and more on ‘global' branding. This...
- Presentations 2003-01-01
- Global Markets And International Marketing
- International marketing involves coordinating the firm's marketing activities in more than one nation. It involves adapting the firm's product to the different cultures and social trends prevalent in different countries. Economic factors including standards of living, credit, and income distribution also affect the international marketing process. The paper examines issues...
- Presentations 2003-01-01
- What Is Marketing?
- The ‘global' corporation has its business operations spread in multiple locations across the globe. International marketing involves coordinating the firm's marketing activities in more than one nation. Adaptation to the environmental differences from one country to another is the key to successful international marketing. The paper examines issues involved in...
- Presentations 2003-01-01
- Country Manager: International Marketing Simulation
- Recent years have seen the emergence of ‘global' corporations in a big way. These companies have business operations in multiple locations across the globe. Managing ‘global' companies require consideration of certain factors and issues. The paper sheds light on these issues and factors by considering a hypothetical example of a...
- Presentations 2003-01-01
- The Scope And Challenge Of International Marketing
- The boundary-less business world of today has seen organizations operating from multiple locations across the globe. With the extension of area of operations, comes the challenge of managing business operations in multiple countries. International marketing involves coordinating the firm's marketing activities in more than one nation. The paper examines the...
- Presentations 2003-01-01
- Conducting International Marketing Research in The 21st Century
- This article asserts that as businesses expand further and further in international markets, the role of timely and accurate marketing research to guide decision-making becomes increasingly critical. Research to support international marketing decisions has evolved over the past four decades and must change even more to support firms in the...
- White papers 1999-09-01
- International Marketing: A Lesson in Geography
- When discussing international marketing, it is always interesting to investigate the amount of knowledge that American college students have about any country located outside of the United States.
- White papers 2003-09-07
- International Marketing Research on the Web
- This article says that International marketing research plays an important role in the identification and development of a company#s strategies for internationalization. It enables a business to identify, evaluate and compare potential foreign market opportunities and develop a marketing plan. As a new international marketing research tool, the Internet benefits...
- White papers 2003-01-01
- Preliminary steps to Globlisation
- "Export sales require market validation through first-hand research of a target market's conditions and how they affect the sale of your product. Whether you plan to export directly or through an agent, preliminary marketing (i.e., business discovery) and market research are essential to verify your products exportability to a given...
- Case studies 2002-03-13
- The International Marketing Environment
- From the executive summary: ‘The paper introduces the international trade framework and environment, highlighting the importance of international marketing in the 21st century. Different global forces acting on companies today are discussed. These forces act on companies when they aggressively seek worldwide markets. They require marketers to adapt to foreign...
- White papers 2003-01-01
- International Marketing
- The boundary-less business world of today has seen organizations expanding their operations outside their native countries. Such organizations are known as global corporations. International marketing refers to marketing activities coordinated and operated across multiple country markets. It entails adapting the product to economies and cultures prevalent in different countries of...
- Presentations 2003-01-01
- The International Marketing Plan And Entry Mode Selection
- The main aim of every business organization is to establish itself in the global market. The process calls for developing an effective international marketing strategy. International marketing strategy requires applying strategic planning at different levels of organization viz. corporate, division, business unit, and product level. The paper addresses marketing strategies...
- Presentations 2003-01-01
- International Marketing at the Bottom of the Pyramid
- International marketers have been turning increasingly to markets in developing countries as markets in developed countries reach saturation point. Generally one targets the wealthy elite and the expanding middle class in such countries. Rarely do one targets the masses in these countries who account for 65% of the world's population....
- White papers 2005-11-15
- MySpace outsources international marketing to FIC
- MySpace is outsourcing some of its local advertising, marketing and promotional operations for international markets to Fox International Channels FIC. MySpace’s News Corp-sibling will run operations in Argentina, Brazil, Spain, Italy, Poland, Mexico and Turkey in what CEO Own Van Natta says is the ?first result of our international...
- Articles 2009-07-12
- The Key Drivers Of Globalisation And International Marketing
- Although the windows of local McDonald's outlets are often smashed by its opponents, the question of who is responsible for the globalisation and who is actually driving it forward remains regularly unanswered: Is it the international companies, which simply for their own benefit expand their activities to cover all the...
- White papers 2005-02-16
- The Challenges of Cross-Cultural Teaching of International Marketing in Europe
- This paper discusses a project aimed at giving international marketing students from Scotland, France and Belgium an understanding of the roles of culture and technology using a constructivist learning approach. Students evolved their own educational experience and most concluded that the project increased their appreciation of marketing across national borders....
- White papers 2002-02-20
- 10 Steps to Successful Exporting - Part 2: Marketing Strategies for Successful International Marketing
- International marketing is not the same as domestic marketing. Those who ignore this fact do so at their own peril. As successful as one may be at reaching the Canadian customers or clients, one must be aware that the international audience will frequently have different tastes, needs and customs. Good...
- White papers
- On-line Surveys in International Marketing Research: Pros and Cons
- In a recent article on conducting international marketing research in the 21st century the application of new electronic technology for data collection was encouraged. Email and web-based data collection methods are attractive to researchers particularly in international marketing, because of low costs and fast response rates. Yet the conventional wisdom...
- White papers 2001-07-01
- Linguistic Effects on Consumer Behavior in International Marketing Research
- International marketing research has focused more and more heavily on the topic of cross-cultural consumer behavior. And this research has observed important cross-cultural differences in the processing, evaluation, and judgment of brand and product information. Much of this work suggests that cultural differences stem from pervasive socio-cultural or cognitive factors.
- White papers 2003-08-26
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