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	<title><![CDATA[international marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/international+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to international marketing]]></description>
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	<language>en-us</language>
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		<title><![CDATA[MySpace outsources international marketing to FIC]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14052_23-319816.html]]></link>
		<description><![CDATA[ MySpace is outsourcing some of its local advertising, marketing and promotional operations for international markets to Fox International Channels FIC. MySpace&#8217;s News Corp-sibling will run operations in Argentina, Brazil, Spain, Italy, Poland, Mexico and Turkey in what CEO Own Van Natta says is the ?first result of our international...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Sun, 12 Jul 2009 18:31:43 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/first+international+computer.html"><![CDATA[First International Computer]]></category>
		<category domain="http://resources.bnet.com/topic/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/jasper+jackson.html"><![CDATA[Jasper Jackson]]></category>
		<category domain="http://resources.bnet.com/topic/news+corp..html"><![CDATA[News Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NWS</category>
		<category domain="tickers">NWS</category>
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		<title><![CDATA[KCS Announces David L. Starling as President and COO; Appointment Will Strengthen KCS' International Marketing Initiatives]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_9/ai_n25490456]]></link>
		<description><![CDATA[KANSAS CITY, Mo. -- Kansas City Southern KCS (NYSE:KSU) today announced the appointment of David L. Starling as its President and Chief Operating Officer, in a move to further strengthen the company's growing international marketing initiatives and to take advantage of its increasingly important international rail corridor linking North America...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[international marketing]]></category>
		<category domain="http://resources.bnet.com/topic/kansas+city+southern.html"><![CDATA[Kansas City Southern]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KSU</category>
		<category domain="tickers">KSU</category>
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		<title><![CDATA[American Marketing Association Dallas-Fort Worth Chapter Hosts Second Annual "Beyond Borders" International Marketing Conference on April 18, 2007 in Dallas, Texas]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_12/ai_n27200332]]></link>
		<description><![CDATA[Presenters include American Airlines, Coca Cola, FedEx Kinko's, Mary Kay, Thunderbird School of Global Management, and U.S. Department of Commercial Services]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 12 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/borders+books+%2526+music.html"><![CDATA[Borders Books & Music]]></category>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[international marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BGP</category>
		<category domain="tickers">BGP</category>
	</item>
	<item>
		<title><![CDATA[American Marketing Association Dallas-Fort Worth Chapter Hosts Second Annual "Beyond Borders" International Marketing Conference on April 18, 2007 in Dallas, Texas]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_March_26/ai_n18770769]]></link>
		<description><![CDATA[Presenters Include American Airlines, Coca Cola, FedEx Kinko's, Mary Kay, Thunderbird School of Global Management, and U.S. Department of Commercial Services]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Mar 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+marketing+association.html"><![CDATA[American Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/borders+books+%2526+music.html"><![CDATA[Borders Books & Music]]></category>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[international marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BGP</category>
		<category domain="tickers">BGP</category>
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	<item>
		<title><![CDATA[Interactive Systems Worldwide, Inc.  Signs Letter of Intent with Shantech, Inc. for Strategic International Marketing Agreement]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_March_6/ai_n27287650]]></link>
		<description><![CDATA[- Proposed Agreement Would Include Strategic Investment in ISWI -]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Mar 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[international marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[International Marketing at the Bottom of the Pyramid]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162135]]></link>
		<description><![CDATA[International marketers have been turning increasingly to markets in developing countries as markets in developed countries reach saturation point. Generally one targets the wealthy elite and the expanding middle class in such countries. Rarely do one targets the masses in these countries who account for 65% of the world's population....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 15 Nov 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/target.html"><![CDATA[Target]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+western+sydney.html"><![CDATA[University Of Western Sydney]]></category>
		<category domain="http://resources.bnet.com/topic/free+trade.html"><![CDATA[Free Trade]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[At Setanta Sports North America, San Francisco: Michael Richter, director, international marketing and sales development, Yahoo! Inc.(Marcia Canady)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5053/is_200509/ai_n18348535]]></link>
		<description><![CDATA[At Setanta Sports North America, San Francisco: MICHAEL RICHTER,  director, international marketing and sales development, Yahoo! Inc.,  named VR ...    At Setanta Sports North America, San Francisco: MICHAEL RICHTER,  director, international marketing and sales development, Yahoo! Inc.,  named VR marketing and sales; MARCIA...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[international marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
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	<item>
		<title><![CDATA["Deciding to Go International"]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162014]]></link>
		<description><![CDATA[There are many benefits to marketing a company's products or services overseas, but the decision to go international must be made carefully. Cultural and language barriers, political issues and variations in religious beliefs, societal norms, and business negotiation styles impact how business should be conducted with international counterparts. Two steps...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 18 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[The Key Drivers Of Globalisation And International Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=276454]]></link>
		<description><![CDATA[Although the windows of local McDonald's outlets are often smashed by its opponents, the question of who is responsible for the globalisation and who is actually driving it forward remains regularly unanswered: Is it the international companies, which simply for their own benefit expand their activities to cover all the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 16 Feb 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+munich.html"><![CDATA[University Of Munich]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/free+trade.html"><![CDATA[Free Trade]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[World Wresting Entertainment -R- Hires Jonathan Sully As Vice President, International Marketing; Former Hasbro Executive to Work in WWE -R- UK Office With Focus on Global Expansion]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2004_Oct_13/ai_n6234345]]></link>
		<description><![CDATA[STAMFORD, Conn. -- Kurt Schneider, Executive Vice President, Marketing, today announced that Jonathan Sully is the new Vice President, International Marketing. Sully will be based in WWE's London office.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 13 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/entertainment.html"><![CDATA[entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/hasbro+inc..html"><![CDATA[Hasbro Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[international marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HAS</category>
		<category domain="tickers">HAS</category>
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	<item>
		<title><![CDATA[Hot Stocks to Watch for Wednesday, July 28, 2004: Assisting in International Marketing!]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200407/ai_n8556183]]></link>
		<description><![CDATA[TheSUBWAY.com announces the following stocks to its Hot Stocks List: eWorldMedia Holdings Inc. (OTC BB: EWMD), Foundry Networks Inc. (NASDAQ: FDRY), Sycamore Networks Inc. (NASDAQ: SCMR), Red Hat Inc. (NASDAQ: RHAT). ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 28 Jul 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[international marketing]]></category>
		<category domain="http://resources.bnet.com/topic/nasdaq+stock+market+inc..html"><![CDATA[Nasdaq Stock Market Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NDAQ</category>
		<category domain="tickers">NDAQ</category>
	</item>
	<item>
		<title><![CDATA[Al Goodloe, master of international marketing.(Publisher Profile)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5606/is_200403/ai_n23600935]]></link>
		<description><![CDATA[Al Goodloe comes from Roanoke, Virginia. His family was horrified  when he went North to Harvard rather than to the University of Virginia  (which in Virginia is usually just called "The University").    Al Goodloe comes from Roanoke, Virginia. His family was horrified  when he...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 18 Mar 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[international marketing]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+virginia.html"><![CDATA[University of Virginia]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[International Marketing: A Lesson in Geography]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51244]]></link>
		<description><![CDATA[When discussing international marketing, it is always interesting to investigate the amount of knowledge that American college students have about any country located outside of the United States.   ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 07 Sep 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/alma+college.html"><![CDATA[Alma College]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Linguistic Effects on Consumer Behavior in International Marketing Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162015]]></link>
		<description><![CDATA[International marketing research has focused more and more heavily on the topic of cross-cultural consumer behavior. And this research has observed important cross-cultural differences in the processing, evaluation, and judgment of brand and product information. Much of this work suggests that cultural differences stem from pervasive socio-cultural or cognitive factors. ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 26 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+california.html"><![CDATA[University Of California]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[International Marketing Research on the Web]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50328]]></link>
		<description><![CDATA[This article says that International marketing research plays an important role in the identification and development of a company#s strategies for internationalization. It enables a business to identify, evaluate and compare potential foreign market opportunities and develop a marketing plan. As a new international marketing research tool, the Internet benefits...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The Scope And Challenge Of International Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=85553]]></link>
		<description><![CDATA[The boundary-less business world of today has seen organizations operating from multiple locations across the globe. With the extension of area of operations, comes the challenge of managing business operations in multiple countries. International marketing involves coordinating the firm's marketing activities in more than one nation. The paper examines the...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/el+paso+corp..html"><![CDATA[El Paso Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+texas.html"><![CDATA[University Of Texas]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EP</category>
		<category domain="tickers">EP</category>
	</item>
	<item>
		<title><![CDATA[What Is An International Marketing Channel?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=85557]]></link>
		<description><![CDATA[International marketing involves coordinating the firm's marketing activities in more than one nation. The international marketing strategy is effectively realized by choosing the suitable international marketing channel. The channel is the medium through which the firm's global marketing strategy is communicated among the customers scattered all around the globe. The...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/international+marketing+strategy.html"><![CDATA[International Marketing Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Country Manager: International Marketing Simulation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=85560]]></link>
		<description><![CDATA[Recent years have seen the emergence of ‘global' corporations in a big way. These companies have business operations in multiple locations across the globe. Managing ‘global' companies require consideration of certain factors and issues. The paper sheds light on these issues and factors by considering a hypothetical example of a...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/villanova+university.html"><![CDATA[Villanova University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[What Is Marketing?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=85566]]></link>
		<description><![CDATA[The ‘global' corporation has its business operations spread in multiple locations across the globe. International marketing involves coordinating the firm's marketing activities in more than one nation. Adaptation to the environmental differences from one country to another is the key to successful international marketing. The paper examines issues involved in...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/california+state+polytechnic+university.html"><![CDATA[California State Polytechnic University]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Global Markets And International Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=85640]]></link>
		<description><![CDATA[International marketing involves coordinating the firm's marketing activities in more than one nation. It involves adapting the firm's product to the different cultures and social trends prevalent in different countries. Economic factors including standards of living, credit, and income distribution also affect the international marketing process. The paper examines issues...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/international+marketing.html"><![CDATA[International Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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