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- Measurement: 'Further than nowhere, less than somewhere'; on digital communications.(Digital)
- Byline: Steve Rubel Every conversation about digital marketing invariably raises the "M word''-measurement. Everyone knows the internet is the most addressable medium. However, there is no single standard that clients and agencies can use to benchmark their programs against each other. ...
- Research articles 2008-04-21
- COVER STORY : The Search Goes On ; Online search is becoming a major part of both advertising and consumer experience but local marketers appear to be lagging behind.
- Figures compiled by the IAB Internet Advertising Bureau in conjunction with PricewaterhouseCoopers provide a more accurate picture of online adspend than we've ever had before. And they show search and directories making up nearly a quarter of online spending, at $31.81 million for the whole year. Search showed growth, even...
- Research articles 2008-04-01
- iSense wins IAB's 'Digital Innovator of the Year' award; ad pepper media's semantic targeting technology lifts top prize at Sky & Internet Advertising Bureau event.
- M2 PRESSWIRE-21 February 2008-ad pepper media: iSense wins IAB's 'Digital Innovator of the Year' award; ad pepper media's semantic targeting technology lifts top prize at Sky & Internet Advertising Bureau eventC1994-2008 M2 COMMUNICATIONS LTD RDATE:21022008 London -- ad pepper...
- Research articles 2008-02-21
- IAB: online slump "cyclical".
- Byline: Mark Chenery Jun 11, 2007 (Ad News - ABIX via COMTEX) -- The Australian internet advertising sector earned revenue of $A294 million in the March 2007 quarter. This is according to research conducted by PricewaterhouseCoopers PwC for the Internet Advertising Bureau, and ...
- Research articles 2007-06-11
- Providers slow to sell internet.
- Byline: Lara Sinclair Feb 22, 2006 (The Australian - ABIX via COMTEX) -- Paul O'Sullivan, CEO of Australian telco SingTel Optus, argues the ISP sector needs to improve its marketing....
- Research articles 2006-02-22
- IAB internet ad revenue report misses mark.
- M2 PRESSWIRE-28 October 2005-Axcess News: IAB internet ad revenue report misses markC1994-2005 M2 COMMUNICATIONS LTD RDATE:28102005 New York - The Internet Advertising Bureau IAB released figures Thursday claiming Internet advertising revenue in the U.S. hit $5.8 billion in the first six...
- Research articles 2005-10-28
- Traffic manager training adds up: opinion is positive that the IAB's plans for a training course for ad traffickers will reduce measurement discrepancies
- The Internet Advertising Bureau IAB has announced plans to run a training course for online ad traffic managers. How far will this go to addressing the problem of discrepancies in ad serving statistics? WAYNE ARNOLD MD, Profero; vice chairman, IPA DMG Research...
- Research articles 2004-06-03
- Internet advertising resumes in 22004.
- Argentina, May 3, 2004 (El Clarin/SABI via COMTEX) Internet advertising is resuming in Argentina reaching Pesos$22mil on 2004, 30% up from the Pesos$17mil showed on 2003, according to estimates from the Internet Advertising Bureau, that teams 26 companies concentrating 95% of the domestic Web...
- Research articles 2004-05-03
- NetRatings Responds to Internet Advertising Bureau Invitation
- NetRatings, Inc. (NASDAQ: NTRT), a global leader in Internet media and market research, today responded to the letter received from Randall Rothenberg, president and CEO of the Internet Advertising Bureau IAB.
- Research articles 2007-04-24
- The leaves are green but we're not out of the woods yet. (Leader)
- After years of outcry from the beleaguered and greatly diminished online publishing sector, the BBC's Online service is getting an independent investigation ordered by the Department of Culture, Media and Sport. This is aimed at allowing the BBC to justify the [pounds sterling]100m-plus it spends on online services. The British...
- Research articles 2003-04-17
- Internet Ad spending slows
- Ad spending on the Internet dropped by 6.5 percent during the third quarter, according to the Internet Advertising Bureau. The IAB predicts online ad revenues will reach $9 billion by the end of the year.
- Research articles 2003-04-01
- Fuller takes helm at mobile trade group.(News)(Peter Fuller, Mobile Marketing Association)(Brief Article)(Interview)
- Byline: MATTHEW SCHWARTZ Peter Fuller took over in July as executive director of the Mobile Marketing Association formerly the Wireless Advertising Association. He previously worked as a marketing director at several b-to-b companies, including Macmillan Publishers Ltd. and Radiate Inc., before launching his...
- Research articles 2002-09-09
- Pop-up downloads a menace.
- Apr 30, 2002 IT Wire ABIX via COMTEX -- Internet users are being bombarded with advertisements. The advertisers make every effort to make their advertisements look like genuine information but without breaching regulations imposed on the Internet industry by regulatory bodies. Pop-up advertisements...
- Research articles 2002-04-30
- Internet Advertising
- The Internet Advertising Bureau of Canada IAB Canada and PricewaterhouseCoopers Canada have worked together to accurately measure online advertising revenues by directly surveying Canadian Web publishers. The results highlight the strong growth trend that continues in this advertising medium and illustrates a number of other trends: * Despite economic...
- Research articles 2002-03-01
- New report shows online advertising spend on the decline
- INTERNET BUSINESS NEWS-C1995-2001 M2 COMMUNICATIONS LTD According to a report issued by the Internet Advertising Bureau, online advertising revenue continued to decline during 3Q'2001. In total, revenue from advertising sales reached USD1.79bn for the quarter. This was down from USD1.97bn for the same quarter in 2000 and...
- Research articles 2001-12-06
- Quote Unquote.(Moore, CEO of 24/7 Media Inc.)(Brief Article)
- ``It's time to take our story forcefully to advertisers and agencies.'' David Moore, CEO of 24/7 Media Inc. and new board member of the Internet Advertising Bureau, defending the effectiveness of Internet advertising at Jupiter Media Metrix Inc.'s online advertising forum in New...
- Research articles 2001-08-20
- Internet accountability achieves milestone with the official announcement of JICWEBS; Internet advertising bureau gives full support to industry standards group.
- M2 PRESSWIRE-10 April 2001-ABC Electronic: Internet accountability achieves milestone with the official announcement of JICWEBS; Internet advertising bureau gives full support to industry standards group C1994-2001 M2 COMMUNICATIONS LTD RDATE:10042001 The Joint Industry Committee for Web Standards JICWEBS was...
- Research articles 2001-04-10
- Ad Unit Guidelines Get Good Feedback - Brief Article
- Industry reaction to the Internet Advertising Bureau's IAB new voluntary guidelines for interactive marketing units--such as the large messaging-plus ads and pop-ups--continues to be positive. According to a survey conducted by the IAB and the American Association of Advertising Agencies (4A's) at its 2001 Media Conference and Trade Show...
- Research articles 2001-03-19
- webwasher.com Releases New 3.0 Version for Linux; WebWasher 3.0 Gives Users Tools to Filter Out Over-Sized Internet Ads Introduced by Internet Advertising Bureau
- Business & Technology Editors PADERBORN, Germany & NEW YORK--BUSINESS WIRE--March 8, 2001 webwasher.com AG, a leading global developer and marketer of Internet filtering software backed by German electronics giant Siemens, today released the first version of its free WebWasher software for individuals using the Linux operating system. ...
- Research articles 2001-03-08
- IAB Establishes New Guidelines For Banners - Internet Advertising Bureau, online advertising banners - Brief Article
- Momentum may not be the first word that comes to mind when thinking about Internet advertising, but after today's announcement of guidelines for seven new ad units from the Internet Advertising Bureau IAB, the industry that was once stalled by the 468-by-60 pixel banner ad is being propelled into a...
- Research articles 2001-02-26
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