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	<title><![CDATA[internet advertising bureau Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/internet+advertising+bureau.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to internet advertising bureau]]></description>
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		<title><![CDATA[Measurement: 'Further than nowhere, less than somewhere'; on digital communications.(Digital)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200804/ai_n25583433]]></link>
		<description><![CDATA[Byline: Steve Rubel    Every conversation about digital marketing invariably raises the  "M word''-measurement. Everyone knows the internet is the  most addressable medium. However, there is no single standard that  clients and agencies can use to benchmark their programs against each  other.  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[agency]]></category>
		<category domain="http://resources.bnet.com/topic/ana.html"><![CDATA[ANA]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[COVER STORY : The Search Goes On ; Online search is becoming a major part of both advertising and consumer experience but local marketers appear to be lagging behind.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5642/is_200804/ai_n25293089]]></link>
		<description><![CDATA[Figures compiled by the IAB Internet Advertising Bureau in conjunction with PricewaterhouseCoopers provide a more accurate picture of online adspend than we've ever had before. And they show search and directories making up nearly a quarter of online spending, at $31.81 million for the whole year. Search showed growth, even...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://resources.bnet.com/topic/sem.html"><![CDATA[SEM]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[iSense wins IAB's 'Digital Innovator of the Year' award; ad pepper media's semantic targeting technology lifts top prize at Sky & Internet Advertising Bureau event.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200802/ai_n25254682]]></link>
		<description><![CDATA[M2 PRESSWIRE-21 February 2008-ad pepper media: iSense wins  IAB's 'Digital Innovator of the Year' award; ad pepper  media's semantic targeting technology lifts top prize at Sky &  Internet Advertising Bureau eventC1994-2008 M2 COMMUNICATIONS LTD     RDATE:21022008     London -- ad pepper...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Feb 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[media]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[IAB: online slump "cyclical".]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200706/ai_n25172391]]></link>
		<description><![CDATA[Byline: Mark Chenery    Jun 11, 2007 (Ad News - ABIX via COMTEX) -- The Australian internet  advertising sector earned revenue of $A294 million in the March 2007  quarter. This is according to research conducted by  PricewaterhouseCoopers PwC for the Internet Advertising Bureau, and ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 11 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/pricewaterhousecoopers+llp.html"><![CDATA[PricewaterhouseCoopers LLP]]></category>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[revenue]]></category>
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		<title><![CDATA[NetRatings Responds to Internet Advertising Bureau Invitation]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200704/ai_n19030152]]></link>
		<description><![CDATA[NetRatings, Inc. (NASDAQ: NTRT), a global leader in Internet media and market research, today responded to the letter received from Randall Rothenberg, president and CEO of the Internet Advertising Bureau IAB. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 24 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/netratings+inc..html"><![CDATA[NetRatings Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NTRT</category>
		<category domain="tickers">NTRT</category>
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		<title><![CDATA[Providers slow to sell internet.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200602/ai_n17532146]]></link>
		<description><![CDATA[Byline: Lara Sinclair     Feb 22, 2006 (The Australian - ABIX via COMTEX) -- Paul  O'Sullivan, CEO of Australian telco        SingTel Optus, argues  the ISP sector needs to        improve its marketing....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 22 Feb 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/optus.html"><![CDATA[Optus]]></category>
		<category domain="http://resources.bnet.com/topic/pay-tv.html"><![CDATA[pay-TV]]></category>
		<category domain="http://resources.bnet.com/topic/singtel.html"><![CDATA[SingTel]]></category>
		<category domain="http://resources.bnet.com/topic/telecommunications.html"><![CDATA[TELECOMMUNICATIONS]]></category>
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		<title><![CDATA[Online video ads see big growth; EMarketer report projects significant increase in spend; IAB releases guidelines.(Internet Advertising Bureau)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200512/ai_n25860661]]></link>
		<description><![CDATA[Byline: KATE MADDOX    Byline: KATE MADDOX  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Dec 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/online+video.html"><![CDATA[online video]]></category>
		<category domain="http://resources.bnet.com/topic/video+advertisement.html"><![CDATA[video advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[IAB internet ad revenue report misses mark.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200510/ai_n19838445]]></link>
		<description><![CDATA[M2 PRESSWIRE-28 October 2005-Axcess News: IAB internet ad revenue  report misses markC1994-2005 M2 COMMUNICATIONS LTD    RDATE:28102005    New York - The Internet Advertising Bureau IAB released figures  Thursday claiming Internet advertising revenue in the U.S. hit $5.8  billion in the first six...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 28 Oct 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[revenue]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Traffic manager training adds up: opinion is positive that the IAB's plans for a training course for ad traffickers will reduce measurement discrepancies]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1964/is_200406/ai_n6423558]]></link>
		<description><![CDATA[The Internet Advertising Bureau IAB has announced plans to run a training course for online ad traffic managers. How far will this go to addressing the problem of discrepancies in ad serving statistics?   WAYNE ARNOLD    MD, Profero; vice chairman, IPA DMG    Research...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 03 Jun 2004 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
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		<title><![CDATA[Internet advertising resumes in 22004.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5563/is_200405/ai_n22829055]]></link>
		<description><![CDATA[Argentina, May 3, 2004 (El Clarin/SABI via COMTEX)    Internet advertising is resuming in Argentina reaching Pesos$22mil  on 2004, 30% up from the Pesos$17mil showed on 2003, according to  estimates from the Internet Advertising Bureau, that teams 26 companies  concentrating 95% of the domestic Web...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 May 2004 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/argentina.html"><![CDATA[Argentina]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[The leaves are green but we're not out of the woods yet. (Leader)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1964/is_200304/ai_n7510805]]></link>
		<description><![CDATA[After years of outcry from the beleaguered and greatly diminished online publishing sector, the BBC's Online service is getting an independent investigation ordered by the Department of Culture, Media and Sport. This is aimed at allowing the BBC to justify the [pounds sterling]100m-plus it spends on online services. The British...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 17 Apr 2003 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/british+broadcasting+corp..html"><![CDATA[British Broadcasting Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/leader.html"><![CDATA[leader]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[media]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Internet Ad spending slows]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0DIZ/is_1_13/ai_80222195]]></link>
		<description><![CDATA[Ad spending on the Internet dropped by 6.5 percent during the third quarter, according to the Internet Advertising Bureau. The IAB predicts online ad revenues will reach $9 billion by the end of the year.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Apr 2003 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Fuller takes helm at mobile trade group.(News)(Peter Fuller, Mobile Marketing Association)(Brief Article)(Interview)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200209/ai_n25865147]]></link>
		<description><![CDATA[Byline: MATTHEW SCHWARTZ    Peter Fuller took over in July as executive director of the Mobile  Marketing Association formerly the Wireless Advertising Association.  He previously worked as a marketing director at several b-to-b  companies, including Macmillan Publishers Ltd. and Radiate Inc., before  launching his...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Sep 2002 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[WIRELESS]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Pop-up downloads a menace.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200204/ai_n17734133]]></link>
		<description><![CDATA[Apr 30, 2002 IT Wire    ABIX via COMTEX -- Internet users are being bombarded with  advertisements. The advertisers make every effort to make their  advertisements look like genuine information but without breaching  regulations imposed on the Internet industry by regulatory bodies.  Pop-up advertisements...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 30 Apr 2002 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Internet Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6419/is_1_76/ai_n28898816]]></link>
		<description><![CDATA[The Internet Advertising Bureau of Canada IAB Canada and PricewaterhouseCoopers Canada have worked together to accurately measure online advertising revenues by directly surveying Canadian Web publishers. The results highlight the strong growth trend that continues in this advertising medium and illustrates a number of other trends:  * Despite economic...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Mar 2002 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/canada.html"><![CDATA[Canada]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[New report shows online advertising spend on the decline]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BNG/is_2001_Dec_6/ai_80610465]]></link>
		<description><![CDATA[INTERNET BUSINESS NEWS-C1995-2001 M2 COMMUNICATIONS LTD  According to a report issued by the Internet Advertising Bureau, online advertising revenue continued to decline during 3Q'2001.  In total, revenue from advertising sales reached USD1.79bn for the  quarter. This was down from USD1.97bn for the same quarter in 2000 and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 06 Dec 2001 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Quote Unquote.(Moore, CEO of 24/7 Media Inc.)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200108/ai_n26308827]]></link>
		<description><![CDATA[``It's time to take our story forcefully to advertisers and  agencies.''    David Moore, CEO of 24/7 Media Inc. and new board member of the  Internet Advertising Bureau, defending the effectiveness of Internet  advertising at Jupiter Media Metrix Inc.'s online advertising forum  in New...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 20 Aug 2001 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Web-based businesses seeking to measure up.(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5253/is_200104/ai_n20185374]]></link>
		<description><![CDATA[Since circulation auditors went online nearly six years ago,  auditing technology has advanced, and Web players like Yahoo Inc. and  America Online Inc. now subject themselves to regular audits.    But with progress come problems. Measurement is inconsi  Since circulation auditors went online nearly six...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 30 Apr 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/audit.html"><![CDATA[audit]]></category>
		<category domain="http://resources.bnet.com/topic/auditing.html"><![CDATA[auditing]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/media+buyer.html"><![CDATA[media buyer]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web site]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Internet accountability achieves milestone with the official announcement of JICWEBS; Internet advertising bureau gives full support to industry standards group.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5243/is_200104/ai_n20466314]]></link>
		<description><![CDATA[M2 PRESSWIRE-10 April 2001-ABC Electronic: Internet accountability   achieves milestone with the official announcement of JICWEBS; Internet   advertising bureau gives full support to industry standards group  C1994-2001 M2 COMMUNICATIONS LTD    RDATE:10042001    The Joint Industry Committee for Web Standards JICWEBS was...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 10 Apr 2001 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/abc+inc..html"><![CDATA[ABC Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/accountability.html"><![CDATA[accountability]]></category>
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		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[INTERNET]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/quality.html"><![CDATA[Quality]]></category>
		<category domain="http://resources.bnet.com/topic/standards.html"><![CDATA[standards]]></category>
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		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
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		<title><![CDATA[Ad Unit Guidelines Get Good Feedback - Brief Article]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0BDW/is_12_42/ai_72291935]]></link>
		<description><![CDATA[Industry reaction to the Internet Advertising Bureau's IAB new voluntary guidelines for interactive marketing units--such as the large messaging-plus ads and pop-ups--continues to be positive.  According to a survey conducted by the IAB and the American Association of Advertising Agencies (4A's) at its 2001 Media Conference and Trade Show...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 19 Mar 2001 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising+bureau.html"><![CDATA[Internet Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
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