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- IDC Finds Internet Advertising Keeps Growing Fast Despite Economic Difficulties
- FRAMINGHAM, Mass. -- Internet advertising in the United States will continue to grow fast even as the current economic woes will lead to a contraction in ad spending overall, essentially accelerating the transfer of marketing budgets from the traditional media into the new. During the forecast period, Internet advertising will...
- Research articles 2008-05-30
- Advertising During a Recession
- What should marketers in a flat lining economy do? It’s clear that consumers are going to be watching their wallets a bit closer, and advertisers will have to try harder to pry pocketbooks back open in order to justify their budgets. On Monday, the Times ran a...
- Blog posts 2008-01-31
- Lay-Offs Spread to "Healthy" Sectors
- We try to keep you up to date with major economic indicators and the collective wisdom of economists, even if the news isn't very good. Today the 24/7 Wall Street blog, which offers solid analysis of the markets, points out the unsettling reality that layoffs are spreading from the sectors...
- Blog posts 2007-10-17
- Daily Dispatch: Microsoft, Sprint, Dow Jones, Internet Advertising
- Microsoft and LG Electronics reached a controversial cross-licensing agreement. Microsoft will grant LG amnesty from patent infringement claims based on LG's use of open-source Linux software, which the software company says incorporates its intellectual property. In exchange, LG will license patents related to gaming and computer consoles to...
- Blog posts 2007-06-07
- Search Advertising to Lose Importance, Strategic Threat to Google, Says IDC
- FRAMINGHAM, Mass. -- Internet advertising in the United States continues to be both a major business in the Digital Marketplace as well as providing the funding for most of the Internet services consumer use. As U.S. marketers keep moving budgets from the traditional media onto the net, IDC forecasts that...
- Research articles 2007-06-14
- The Wall Street Journal Online Earns 2006 Internet Advertising Competition Award; Online Journal Partnership with Trahan, Burden, & Charles Earns Second Consecutive Honor from IAC for its Integrated Advertising Campaign
- NEW YORK -- The Wall Street Journal Online, the largest paid subscription news site on the Web, today earns "Best Integrated Ad Campaign" from the Internet Advertising Competition IAC Award from the Web Marketing Association for its November 2005 Open House/Contest promotion. The IAC honors excellence in online advertising, recognizes...
- Research articles 2006-03-31
- Real revolution isn't Facebook's ad plan; Zuckerberg makes big claims, but future lies in power of peer-to-peer.(new internet advertising service introduced by Facebook)
- Byline: ABBEY KLAASSEN Byline: ABBEY KLAASSEN
- Research articles 2007-11-12
- IAB/PwC Release First Half 2005 Internet Ad Revenue Figures; Q2 Reports Close to $3 Billion in Internet Advertising Revenues; First Half '05 Reaches $5.8 Billion - 26% Increase over '04
- NEW YORK -- Today, during the MIXX Conference and Expo, the Interactive Advertising Bureau IAB and PricewaterhouseCoopers PwC released Internet Advertising Revenues covering Q2 and the first six months of 2005. Internet advertising revenues (U.S.) for the first six months of 2005 were approximately $5.8 billion, a new record and...
- Research articles 2005-09-26
- IAB/PWC Reports Third Record Setting Quarter for Internet Advertising
- NEW YORK -- $2.37 Billion Internet Ad Revenue for Q2 2004 - up 42.7 Percent from the Second Quarter 2003 Seventh Quarter of Consecutive Growth
- Research articles 2004-09-20
- No. 1 The Wall Street Journal; Amid myriad media choices, the "Journal' is still considered the top buy for b-to-b marketers that want to reach an executive audience.(internet advertising growth)
- Byline: Matthew Schwartz Byline: Matthew Schwartz
- Research articles 2006-05-08
- The Boston Globe High-Tech Sector Report.(Knight Ridder/Tribune Business News)
- Jun. 5--INTERNET ADVERTISING: Spam, that much maligned form of Internet advertising, has taken on a whole new respectability. Jun. 5--INTERNET ADVERTISING: Spam, that much maligned form of Internet advertising, has taken on a whole new respectability.
- Research articles 2000-06-05
- Nielsen//Netratings Launches Internet Advertising Index; New Index Tracks Internet Advertising Trends
- NEW YORK--BUSINESS WIRE--July 19, 1999--
- Research articles 1999-07-19
- Smashing Ideas Wins Internet Advertising Competition Awards for Nintendo Projects; Web Marketing Association Recognizes Work of Seattle-based Studio
- SEATTLE -- Smashing Ideas, Inc., an entertainment and marketing services studio that creates immersive, interactive content for all screens, has been recognized by the Web Marketing Association in its 2006 Internet Advertising Competition Awards.
- Research articles 2006-05-02
- Acacia Technologies Licenses Interstitial Internet Advertising Technology to Sun Country Airlines and ATA Airlines
- NEWPORT BEACH, Calif. -- Acacia Research Corporation (Nasdaq:ACTG) (Nasdaq:CBMX) announced today that InternetAd Systems, LLC, a wholly owned subsidiary that is part of the Acacia Technologies group, a leader in technology licensing, has entered into licensing agreements with MN Airlines, LLC D/B/A Sun Country Airlines and ATA Airlines, Inc. covering...
- Research articles 2006-04-21
- Acacia Technologies Licenses Interstitial Internet Advertising Technology to British Airways
- NEWPORT BEACH, Calif. -- Acacia Research Corporation (Nasdaq:ACTG)(Nasdaq:CBMX) announced today that InternetAd Systems, LLC, a wholly owned subsidiary that is part of the Acacia Technologies group, a leader in technology licensing, has entered into a license with British Airways, PLC covering a portfolio of patents that apply to interstitial Internet...
- Research articles 2005-12-21
- Virtual path to teen tummies; Doritos heavies up on Internet ad efforts to reach elusive, snack-scarfing youths.(PepsiCo's Frito-Lay Internet advertising)
- Byline: STEPHANIE THOMPSON Byline: STEPHANIE THOMPSON
- Research articles 2002-11-18
- IMGIS, Inc. and TRUSTe Co-Author Privacy Protection Initiative; Innovative Advertising Affiliate Program Promotes Consumer Privacy Protection and Self-Regulation for Internet Ad Serving
- CUPERTINO, Calif.--BUSINESS WIRE--March 2, 1998--IMGIS, Inc., the leading provider of centralized Internet advertising management technology, today announced it initiated and co-authored an Advertising Affiliate Program with TRUSTe to promote consumer privacy protection as it relates to Internet ad serving.
- Research articles 1998-03-02
- Late News.(Chrysler Group to contract a publisher)(internet advertising revenues forecast)(adidas-Salomon AG to contract an advertising agency)
- Circuit City parts with Doner on $150M account Circuit City parts with Doner on $150M account
- Research articles 2006-03-06
- Standardization stunts growth; Research, not rules, would be better for Internet ads.(Internet Advertising Bureau)(Brief Article)
- If the internet advertising Bureau had been at Kitty Hawk, we would probably all be flying around in single-passenger planes, may-be even lying on our stomachs. The IAB's and Sharpe Partners is a paying member new banner standards are not going to If the internet...
- Research articles 2001-03-12
- The New York Times Company to Webcast Merrill Lynch Internet, Advertising, Information & Education Conference Presentation
- NEW YORK -- The New York Times Company announced today that its presentation at the Merrill Lynch Internet, Advertising, Information & Education Conference will be accessible via live webcast.
- Research articles 2006-02-23
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