At San Francisco's Churchill Club on July 23, moderator Dave Margulius talks to panelists Douglass Merrill, vice president of engineering at Google, and CIOs David Bergen of Levi Strauss, Doug Schwinn of Hasbro, and Randall Spratt of McKesson. The executives discussed the current hype surrounding Web 2.0 and their plans...
The term Web 2.0 is the buzz phrase of the internet these days, but do most people really know what it is? ZDNet Editor-in-Chief, Dan Farber, helps clarify this new collaborative tech revolution and lets us know how it can be put to use within your organization. ...
Peter Spande of TechRepublic explains why marketing to business professionals is a challenge and offers a solution to simplify the process: a marketing funnel. Host: Peter Spande, director, TechRepublic Length: 00:04:13 by BNET staff
At the Web 2.0 Expo in San Francisco, ZDNet Editor in Chief Dan Farber talks to Ross Mayfield, CEO of SocialText; Matthew Glotzbach, product management director of Google Enterprise; and Satish Dharmaraj, CEO of Zimbra, about why CIOs are starting to implement Web 2.0 technologies in the enterprise. ...
Where do blogs come from and why do personality, opinion, and expression matter? Host: Dan Farber, editor in chief, ZDNET Length: 00:02:47 by BNET staff
It's one of the biggest buzzwords out there, but what exactly does it mean? Andi Gutmans of Zend defines Web 2.0 and explains how it's changing the face of the Internet. Host: Andi Gutmans, Co-founder and VP, Zend Length: 00:03:02 by BNET staff
What's the obsession with Google? Is it justified? ZDNet Editor-in-Chief Dan Farber looks at Google's business model and its services, including Wi-Fi, maps, desktop search, Gmail, Froogle, and Gtalk, and predicts where the company is headed. He says while the Google mash-up does justify the obsession, it's...
How do we put a human face on B2B communications? Murli Thirumale of Citrix Systems looks to consumer apps like IM, voice chat and webinars as a way to give personality to interactivity in the business world. Host: Murli Thirumale, Group VP, General Manager, Citrix Systems ...
BNET Director Jay Gulick explains why B2B marketers should provide customers with resources such as whitepapers, case studies and Webcasts instead of traditional display ads. by BNET staff
TechRepublic VP Bob Artner explains what it takes to be an effective professional blogger. He advises avoiding the mistakes of many personal blogs, which he says Bloviate and are Loud, Obnoxious and Gabby. by BNET staff
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