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6 Resources for

internet and interbrand

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Show All Related Tags Did you mean IP (3,751 results), Internet access (987 results), Internet service (917 results), IP telephony (727 results), Web browser (595 results)more...

BNET Business Dictionary

Internet: the global network of computers accessed with the aid of a modem. The Internet includes Web sites, e-mail, newsgroups, and other forums. It is a...; Internet definition on BNET »

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Viral Marketing: It's Infectious!: Is your brand contagious? Some brands promote through viral marketing and let their customers do the talking. The reason why viral campaigns like Hotmail and Bullfighter take off after initial introduction through the media or email is that they are of interest or use to the audience. For more insight...; Tags: Brand, Interbrand, Branding, Marketing Research, E-mail Providers, Marketing, Internet; White papers 2003-08-25
Do Online Ads Boost Brands?: From the executive summary: ‘When the Internet was first used for advertising, the watchword was accountability. As visitors to Web sites could be traced from first sight of an ad to an online purchase, it seemed that marketers had finally found an instantly traceable way to account for the success...; Tags: Internet, Online Advertising, Interbrand, Branding, Marketing, Brand, Advertisement; White papers 2003-03-17
Google Ranks First:2002 Brand Of The Year Results: Google is also an up-to-date chronicle of our own obsessions. Google has become indispensable in such a short period of time, by focusing on what it does well -- returning likely results on a search query. What's so special about Google that readers chose it as the Brand of the...; Tags: Internet, Productivity, Interbrand, Google Inc., Branding, Marketing; White papers 2003-02-10
Processes and Methodologies For Creating a Global Business-to-Business Brand: This paper aims to detail the steps and decisions one industrial company faced when creating a new global brand, and the processes and methodologies involved to put the developed strategy into practice. The paper describes the application of business-to-business (B2B) market segmentation and product life cycle analysis to inform brand...; Tags: Interbrand, Brand, E-business/E-Commerce, Branding, B2B, Marketing, Internet; White papers 2002-09-13
Bringing In The Brains On B2B Branding: From the executive summary: 'Business-to-Business (B2B) communications is all about helping the salesperson to get face-time and close the deal. This must apply throughout the whole spectrum-from corporate branding to those cute datasheets. And the buyer, by keeping this principle in mind, stands the best chance to make the agency...; Tags: Internet, E-business/E-Commerce, B2B, Interbrand, Agency; White papers 2001-10-08

Sirco Completes Sale of Its U.S. Wholesale Luggage Operations to Interbrand LLC; Sirco is Now a Dedicated Internet and Telecommunications Company: Norwalk, Conn.--BUSINESS WIRE--Aug. 12, 1999--; Tags: Interbrand, Internet, telecommunications; Research articles 1999-08-12

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Verizon: If this is anything like the iPhone, we want in; Wireless giant puts aside feud with Google for a chance to use its mobile operating system.(Digital): Byline: ABBEY KLAASSEN And ALICE Z. CUNEO Shifting business models make for strange bedfellows-and nowhere is that so clear as Google's potential linkup with Verizon, which is said to be negotiating with the search giant to carry phones equipped with...; Articles 2007-11-05
U.S. Supreme Court changes course on minimum resale price maintenance: franchise companies must exercise care in adopting minimum retail price maintenance policies under Leegin.(FW FOCUS: LEGAL): [ILLUSTRATION OMITTED] On June 28, the Supreme Court of the United States issued a landmark decision for anyone involved in the distribution of products expressly overruling nearly a century-old precedent holding that it was per se unlawful for manufacturers and...; Articles 2007-11-01
SpinVox Appoints Chief MTV Marketer James Scroggs to Build SpinVox Global Brand: SpinVox Voice-to-screen[TM] messaging services meet demand from telecom and digital markets LONDON -- SpinVox, the award-winning market leader in Voice-to-Screen[TM] messaging, announced today that James Scroggs, former Vice-President Marketing, MTV Networks UK and Ireland, has joined the company as Vice-President, Consumer Business. Scroggs...; Articles 2007-06-25
P&G PRIMES ITS PINPOINT MARKETING; Elva Lewis pulls back the curtain to reveal how she plans to build 60 million relationships.: Byline: MATTHEW CREAMER mcreamer@adage.com Can the makers of tide, Pampers and Crest be something other than the villainous intervener between you and your episode of "Desperate Housewives''? Can it be a source of useful, accurate information...; Articles 2007-05-07
RUSSELL STOVER PLANS TO BE A CHIC CHOCOLATIER; Grandma's favorite candy maker wants a piece of the gourmet market.(News): Byline: STEPHANIE THOMPSON sthompson@crain.com Want to give your loved one a trendy, exciting and sexy gift for Valentine's Day? Pick up some Russell Stover candy. Stop laughing. We'll wait. Recognizing...; Articles 2007-02-12
Cisco Systems.(B to B's Best Brands): Byline: Mary E. Morrison Headquarters: San Jose, Calif. Brand established: 1984 2005 advertising: $69.7 million 2006 Interbrand/BusinessWeek ranking: No. 18 Brand Value: $12 billion ...; Articles 2006-10-23
Google.(B to B's Best Brands): Byline: M.E.P. Headquarters: Mountain View, Calif. Brand established: 1998 2005 advertising: $81.1 million 2006 Interbrand/BusinessWeek ranking: No. 24 Brand value: $15 billion CoreBrand...; Articles 2006-10-23
UPS.(B to B's Best Brands): Byline: Matthew Schwartz Headquarters: Atlanta Brand established: 1919 2005 advertising: $192.8 million 2006 Interbrand/BusinessWeek ranking: No. 32 Brand value: $17 billion CoreBrand ranking:...; Articles 2006-10-23
Microsoft.(B to B's Best Brands): Byline: K.M. Headquarters: Redmond, Wash. Brand established: 1975 2005 advertising: $463 million 2006 Interbrand/BusinessWeek ranking: No. 2 Brand value: $43 billion CoreBrand ranking:...; Articles 2006-10-23
Tested time and again, system survives and thrives.(Brief article): Byline: Harry Stoffer Like the wristwatches in old Timex commercials, the franchise system takes a licking and keeps on ticking. The last significant test from Washington came in 2002. The Federal Trade Commission held hearings on whether...; Articles 2006-09-25
MOTOR VEHICLES : MID-TERM REVIEW OF BLOCK EXEMPTION SHOWS POSITIVE RESULTS.: Almost four years after EU competition rules for the motor vehicle sector were reformed by Regulation 1400/2002 - the Automotive Block Exemption Regulation BER - the London Economics consultancy has provided the European Commission's Competition Directorate-General with a report assessing developments in the...; Articles 2006-09-12
AT&T.(new marketing plans after acquisition by SBC Communications Inc.): Following its acquisition by SBC Communications last November, AT&T launched the most aggressive campaign in its more than 120-year history to introduce the new brand to consumer, business and government audiences. The new AT&T was introduced with a redesigned corporate...; Articles 2006-08-14
TV, outdoor strong for CBS; radio lags.(broadcasting industry)(acquisitions)(broadband explosion): CBS managed to maintain 4% revenue growth despite a lagging radio division in its first full-quarter as a standalone company. TV and outdoor were each up 5% while radio's revenue dropped 6%. The poor comparison was largely due to Howard Stern's deflection to Sirius...; Articles 2006-05-01
Panasonic dumps Grey after 2 decades.(The Week): Panasonic is dropping WPP's Grey Worldwide after more than two decades despite the dramatic results of Grey's latest campaign for the marketer's plasma TVs. Since the "Ideas for Life'' campaign began airing in April, Panasonic's plasma-TV market share has increased from 18% to...; Articles 2005-12-05

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