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internet and jon greer and public relations

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Internet: the global network of computers accessed with the aid of a modem. The Internet includes Web sites, e-mail, newsgroups, and other forums. It is a...; Internet definition on BNET »

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Use "Press Release Grader" to Find Out If You're On Target: From the Internet tools file: a "press release grader" that will tell you whether your press release will be an effective marketing tool. Powered by HubSpot, an Internet marketing company, the "press release grader" will "evaluate your press release and provides a marketing effectiveness score. This score...; Tags: Internet, Marketing Research, Public Relations, Press Release Grader, Internet Marketing, Search, Jon Greer, Corporate Communications, Marketing; Blog posts 2008-08-04
Rules of Engagement for Blogger Relations: Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...; Tags: Marketing, Blogging, Public Relations, Blogger, Blog, Media, Jon Greer, Corporate Communications, Internet; Blog posts 2008-07-14
Don't Forget About The Importance of Internal Communications: Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...; Tags: Blogging, Marketing, Communication, Blog, Jon Greer, Internet, Corporate Communications, Public Relations; Blog posts 2008-07-01
Are Better Trained Bloggers Better For PR?: Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...; Tags: Journalist, Management, Jon Greer, Internet, Corporate Communications, Marketing, Business Ethics, Blogging, Public Relations, Blogger, Media, Ethics, Leadership; Blog posts 2008-06-16
This Just In: Sex Still Sells: In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com: To Publicist: No Need to Call and Ask If I Am Feeling Sexy The client: R&B singer Scott Gertner ...; Tags: Public Relations, Now Catching Flack, Blog, Internet, Jon Greer, Corporate Communications, Marketing, Blogging; Blog posts 2008-06-12

Twitter is Something Else You Should Know About: What do Dell, Panasonic, Hormel, H&R Block and Zappos.com have in common? They are all actively monitoring what's being said about them on Twitter, the micro-blogging site where people post very short bursts of opinion, information and other marginalia. If these companies have figured out Twitter, it's...; Tags: Twitter, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-05-21
John McCain's Smart Blogger Relations Strategy: Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...; Tags: Strategy, John McCain, Blogger, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Jon Greer; Blog posts 2008-05-20
Bush Online Interview a Wake-up Call for PR: George Bush's online on-camera interview this week on the web site Politico marks a turning point in the use of the media -- one that the C-suite ought to take note of. The interview itself is unremarkable -- it's the decision to do an interview online that's...; Tags: Internet, Jon Greer, Corporate Communications, Marketing, Advertising & Promotion, Blogging, Interview, Media, George W. Bush, Public Relations; Blog posts 2008-05-15
Bloggers Use Filtering to Fight Back Against PR Spam: In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...; Tags: Corporate Communications, Blogging, Public Relations, Journalist, Agency, Blogger, Jon Greer, Spam And Phishing, Internet, Security, Marketing, Spam, Cyberthreats; Blog posts 2008-05-12
Learn About Web 2.0 Through Sarah Lacy: Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...; Tags: Public Relations, Web 2.0, Marketing, Corporate Communications, Internet, Jon Greer, Web, Social Media; Blog posts 2008-05-07
Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Brand Image, Blog, Branding, Public Relations, Blogging, Marketing, Corporate Communications, Internet, Jon Greer; Blog posts 2008-05-06
Zuckerberg Interview Shows It's a Wild, Wired World: Yesterday, Facebook founder and CEO Mark Zuckerberg was interviewed on stage at the SXSWi conference by former BusinessWeek journalist and author Sarah Lacy. It didn't go well -- Lacy, who can be a bit of a smarty pants, was channeling her inner David Letterman, asking off-the-wall questions, interrupting Zuckerberg...; Tags: Jon Greer, Internet, Corporate Communications, Marketing, Channel Management, Web 2.0, Public Relations, Mark Zuckerberg, Wired Inc., Web; Blog posts 2008-03-10
Time to Add Gawker to Your RSS Feed: In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything -- fresh, lively, snarky -- that PRWeek the trade rag isn't. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan....; Tags: Jon Greer, Corporate Communications, Marketing, Internet, Advertising & Promotion, Public Relations, Blogging, Blog, Media Training, RSS, RSS Feed; Blog posts 2008-02-18
Target Misses the Mark in Blogger Relations: Uh-oh. Here's a good lesson for the day in the new world of media relations and why you must have -- or must commit to putting into place -- a blogger relations component of your media relations strategy. Seems that earlier this month, Amy Jussel, founding director of Shaping...; Tags: Jon Greer, Target, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Blogger, Blog; Blog posts 2008-01-30
Don't Be Shy About Doing Research on Journalists: If you were going in to a major sales meeting, you'd want to know everything possible about the potential customer: their likes and dislikes, their career history, their interests, and so on. It would be no-brainer. And the same is true for most other business meetings with important people...; Tags: Corporate Communications, Marketing, Blogging, Professional Development, Public Relations, Wired Inc., Journalist, Career, Internet, Jon Greer; Blog posts 2008-01-23
Online Video is the New Business Media: Do you have an online video strategy for your company? If not, this may be the year to get one. That was one of the key insights from today's "Changing World of Business News" webinar sponsored by PRWeek. "Broadband video could very well be a game-changing...; Tags: Jon Greer, Internet, Marketing, Blogging, Public Relations, Corporate Communications, PR Opportunity, Broadband Video, Video, Online Video, Blog, Media, Sun Microsystems Inc.; Blog posts 2008-01-22
The Rise and Fall of Media Giants: More from PRWeek's wrap-up of the year just past in their 2007 Book of Lists. Today: media companies on the rise, and those that took a hit in 2007: Media on the rise in 2007: Dow Jones: DJ must be happy to be under...; Tags: Wall Street Journal, Financial, Magazine, Title, Web Site Development, Advertising & Promotion, Public Relations, Financial Accounting, Branding, Internet, Marketing, Corporate Communications, Finance, Jon Greer; Blog posts 2008-01-03
"Old" Media Wants Audio and Video for Their Web Sites Too: The Internet is changing the definition of "old media" right before our eyes, according to a panel of journalists who work for "old media" but have jobs on their web sites. Panelists Daniel Gaines, Editorial Operations Manager of latimes.com, Keith Jenkins, Newsroom Multimedia Director of the...; Tags: Web, Audio, Media, Video, Web Site, Public Relations, Web Site Development, Advertising & Promotion, Corporate Communications, Web Technology, Marketing, Internet, Jon Greer; Blog posts 2007-12-14
Are Embargoes a Thing of the Past?: I didn't like embargoes when I was a reporter, but as a PR person, I became a big fan. They were a good way to get a little more excitement into a story, a little more exclusivity, without giving one and only one media outlet an "exclusive." They allowed...; Tags: Internet, Corporate Communications, Marketing, Story, Blogging, Public Relations, News, Jon Greer; Blog posts 2007-12-11
Don't Hide Behind Screen Names: A few months ago, Whole Food Markets CEO John Mackey was exposed for posting anonymous comments on the Yahoo message board dedicated to discussions of his stock. Amazingly, he kept his job and mostly got away with just a wrist-slap, as well as having to endure a few weeks of...; Tags: Message Board, Screen Name, Internet, Business Ethics, Public Relations, Leadership, Management, Marketing, Corporate Communications, Jon Greer; Blog posts 2007-11-16