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Internet: the global network of computers accessed with the aid of a modem. The Internet includes Web sites, e-mail, newsgroups, and other forums. It is a...; Internet definition on BNET »

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Blog Pitching Tips From Around the Web: There have been a lot of posts recently about how to do a better job pitching bloggers that I wanted to share with you: Ready to Pitch a Blog? Take This Quiz First Pro Blogger Darren Rowse on Targeting Bloggers 21 Tips for How to...; Tags: Blogging, Jon Greer, Web, blog; Blog posts 2008-07-15
Rules of Engagement for Blogger Relations: Here's a cheat sheet for your blogger relations program. If you follow these steps you'll have a lot more success and will be well on your way to establishing a credible voice for your company or client in the blogosphere: Start With Research -- Every Blog Has:...; Tags: Public relations, Blogging, Jon Greer, blog, Blogger; Blog posts 2008-07-14
Maybe It's Time to Start a Vlog: A lot of people are still struggling with the notion of whether blogging is something that they will have to do in order to remain competitive. In general, I believe the answer is a qualified 'yes.' I don't think you've got to create a journalistic blog (like...; Tags: Corporate communications, Blogging, Jon Greer, video, vLog, Simon; Blog posts 2008-07-11
Jump-Starting Your Business Blog: The top question I get about blogging for business is: what will I blog about? The next question is: do I have to blog every day? To take the second question first: not everyday, but you need to keep feeding the beast on a regular basis, at...; Tags: Blogging, Jon Greer, blog; Blog posts 2008-07-02
Don't Forget About The Importance of Internal Communications: Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...; Tags: Blogging, Jon Greer; Blog posts 2008-07-01

Are Better Trained Bloggers Better For PR?: Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...; Tags: Blogging, Jon Greer, public relations, blogger, media; Blog posts 2008-06-16
This Just In: Sex Still Sells: In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com: To Publicist: No Need to Call and Ask If I Am Feeling Sexy The client: R&B singer Scott Gertner ...; Tags: Public relations, Blogging, Jon Greer, EW.com; Blog posts 2008-06-12
Why Top Executives Are Resisting Social Media: If you're reading this blog, you probably "get" social media to some degree. Isn't it amazing how few people you know actually read blogs or other fast-changing online media on a regular basis? It does tend to put a damper on one's enthusiasm for social media, that's for sure. ...; Tags: Blogging, Jon Greer, social media, online media, blog; Blog posts 2008-06-11
Putting a Face on New Media Journalists: Bill Clinton has worked hundreds of rope lines, shaking hands and making small talk with thousands of people. So he probably never gave a second thought to what he would say to the nice lady at a recent event who made a comment about the unflattering Vanity Fair article about...; Tags: Jon Greer, nice lady, Bill Clinton, lady, recorder; Blog posts 2008-06-09
Check Out the Blogs That Journalists Like to Read: Wondering which blogs journalists themselves find most valuable? Brodeur Strategies and Marketwire did an online survey. "We did the study because we wanted to help clients better understand the interplay between online news activity and journalism. We know who the traditional reporters are that cover our clients' industries and beats...; Tags: Blogging, Vertical industries, Jon Greer, Brodeur, blog; Blog posts 2008-05-27
Twitter is Something Else You Should Know About: What do Dell, Panasonic, Hormel, H&R Block and Zappos.com have in common? They are all actively monitoring what's being said about them on Twitter, the micro-blogging site where people post very short bursts of opinion, information and other marginalia. If these companies have figured out Twitter, it's...; Tags: Jon Greer, Twitter; Blog posts 2008-05-21
John McCain's Smart Blogger Relations Strategy: Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...; Tags: Blogging, Public relations, Jon Greer, John McCain, blogger, strategy; Blog posts 2008-05-20
Bush Online Interview a Wake-up Call for PR: George Bush's online on-camera interview this week on the web site Politico marks a turning point in the use of the media -- one that the C-suite ought to take note of. The interview itself is unremarkable -- it's the decision to do an interview online that's...; Tags: Blogging, Advertising & Promotion, Jon Greer, media, public relations, Well HERE; Blog posts 2008-05-15
Bloggers Use Filtering to Fight Back Against PR Spam: In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...; Tags: Blogging, Advertising & Promotion, Jon Greer, public relations, blogger, PR Spam, agency, e-mail; Blog posts 2008-05-12
CEOs Have a Real Credibility Problem: Following up on the BNET1 post, CEO Candor on Steep Decline: The post reports on the decline in trustworthiness of CEOs as measured by their perceived candor in the letters to shareholders that accompany annual reports. The study, by Rittenhouse Rankings, says that more and more CEOs...; Tags: INTERNET, Jon Greer, C-suite; Blog posts 2008-05-07
Lessons Learned in Corporate Blogging: In brief: Lessons learned in corporate blogging from LinkedIn's corporate blogger, who also links to a post by a blogger at EMC Corp. about their lessons learned Face it -- if you don't already have a corporate blogging program, you're probably going to have...; Tags: Blogging, Fax, Jon Greer, corporate blogging, blogger; Blog posts 2008-05-09
Learn About Web 2.0 Through Sarah Lacy: Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...; Tags: Web, Jon Greer, Sarah Lacy, public relations, Web 2.0; Blog posts 2008-05-07
Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Branding, Jon Greer, blog; Blog posts 2008-05-06
Creating a Temporary News Web Site for Major Events: My colleague Sean Silverthorne over at BNET's Harvard Business School blog tips me off to the temporary news web site created for the announcement of the proposed Delta-Northwest merger. His post is entitled "The Press Release of the Future" and indeed, this is a very creative, smart and modern way...; Tags: Channel management, Web site development, Web technology, Advertising & Promotion, Jon Greer, Web site, Sean Silverthorne; Blog posts 2008-05-02
Real Results from Business Blogging: If you're wondering whether or not to blog for your business, here are two examples to get you going: Bill Marriott's blog: Marriott, the CEO of his chain, started blogging just to be part of the revolution, according to corporate blogging expert Debbie Weil. But lo and behold,...; Tags: blogging, Jon Greer, blog, Miller Brewing, business blogging; Blog posts 2008-04-28