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internet and lori deschene

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Internet: the global network of computers accessed with the aid of a modem. The Internet includes Web sites, e-mail, newsgroups, and other forums. It is a...; Internet definition on BNET »

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How to Create a Successful Business Widget: Consumer review site Rate It All explains the Long Tail is getting longer, making it increasingly important to deliver your Web service to consumers where they are. Enter widgets. Newsweek predicted 2007 would be the year of the widget, and they certainly garnered a lot of attention with over 87 million people using 239 million widgets during...; Tags: Marketing, Branding, Web 2.0, Channel Management, Brand, Advertisement, Web, Internet, Lori Deschene; Blog posts 2008-01-03
How to Make Your Site or Blog Sticky Without Trying Hard: Yahoo! Finance writer Penelope Trunk is no stranger to the type of scathing criticism blog readers have become accustomed to leaving in comments. Readers called her recent post, "Seven Ways to be a Better Delegator" obvious, far-from-groundbreaking, run-of-the-mill drivel. To be fair, many commented that it was better than her usual...; Tags: Lori Deschene, Internet, Blogging, Blog; Blog posts 2007-12-13
Fake Steve Jobs' Top Ten Insights: If you're a fan of the recently-outed Fake Steve Jobs aka Dan Lyons -- but not enthusiastic enough to actually purchase his fake memoir, "The Secret Life of Steve Jobs: A Parody" -- rest assured, we've got you covered. Well, GigaOm has you covered, and we're covering that. ...; Tags: Lori Deschene, Internet, Apple Mac OS, Software, Operating Systems, Blogging, Apple Mac OS X, Steve Jobs; Blog posts 2007-11-14
Jimmy Dean Loses One of its Best Customers; May Gain More as a Result: You can do a lot of things with a 12-ounce Jimmy Dean sausage -- make mini sausage chimichangas, adhere to a diet with the reduced fat variety, or really tick off a 30-year customer. After learning that Jimmy Dean did away with the 16-ounce pack and increased pricing for the...; Tags: Lori Deschene, Internet, Marketing, Marketing Research, Blogging, Pricing, Jimmy Dean, Family; Blog posts 2007-11-13
Beer: Defying the Laws of Supply and Demand: If you did a little happy dance when you learned that beer can actually be good for you, you may want to sit down before reading the rest of this post. Foreign Policy's Passport blog reports that beer "defies the laws of supply and demand." The post discusses how the...; Tags: Lori Deschene, Management, Internet, Strategy, Blogging, Retail, Beer, Irony; Blog posts 2007-11-13

50 Ways to Green Your Business: It is easy being green, and the magazine "Fast Company" shows you how. Their latest issue offers 50 ways to green your business, referencing tactics used by General Electric, Wal-Mart, Microsoft, Intel, Kaiser Permanente, Nike, Target, JPMorgan Chase, and more. From turning waste into profits, to collecting rain water for toilet-flushing, to using...; Tags: Lori Deschene, Internet, Business, Sustainability; Blog posts 2007-11-09
How to Become One of the World's Most Influential Management Thinkers: Think you're one of the most influential management thinkers? Odds are you aren't no offense -- at least not according to Sun Media's 2007 Global Ranking. At the top of the list is CK Prahalad, who developed the concept of core competencies and wrote several groundbreaking books on corporate strategy....; Tags: Management, Internet, Security, Network Security, Strategy, Web Site Development, Digital Security, Prahalad, Idea, Networking, Lori Deschene; Blog posts 2007-11-09
Dilbert's Creator Wants You to Abuse Him...Tomorrow Night: Scott Adams isn't just the man behind Dilbert. He's also an MBA from UC Berkeley, a jack of all trades (see the long list of "humiliating and low paying jobs" in his bio) and a clever self-promoter. In his latest blog post, he invites us all to see him in Second...; Tags: Dilbert, Blog, Avatar, Marketing, Freakonomics, Blogging, Internet, Lori Deschene; Blog posts 2007-10-29
GodTube: Fastest Growing Site on the Net Says Idle Hands No More: According to ABC News, GodTube -- a Christian-focused user generated content site that is not, in fact, run by God -- is one of the fastest growing sites on the Internet right now. Chris Wyatt, founder and CEO, said the site attracts over 3 million unique visitors a month. Perhaps...; Tags: Web Site Development, Site, Internet, Web Technology, Digital Video, Corporate Communications, Blogging, Marketing Research, Personal Technology, Marketing, Lori Deschene; Blog posts 2007-10-23
Microsoft Unified Communications; Waste of Time and Money?: Microsoft's Office Communication Server 2007 -- the heart of the company's Unified Communication Strategy -- was launched this week. Jeff Raikes, president of Microsoft Business Division, initially described the offerings as a "software-focused approach to bring together disparate communications technologies into a unified experience -- driving down the cost and...; Tags: Greenfield, Microsoft Corp., Unified Communications, Communication, Leadership, Instant Messaging, Strategy, Management, Internet, Online Communications, Lori Deschene; Blog posts 2007-10-19
How to Foster Collaboration with Web 2.0; BBC's Advice: Over 350 individuals, including a Forrester Research representative and blogger, gathered in Rhode Island last week for the Business Innovation Factory conference. According to Forrester's blog, Euan Semple of British Broadcasting Company shared some insight into how the company successfully adopted Web 2.0 tools. Since you were likely not in Rhode Island...; Tags: Marketing, Advertising & Promotion, Lori Deschene, Collaboration, Web, Online Communications, Internet, Social Networking, Wiki, Productivity, Web 2.0, Tool, British Broadcasting Corp., Environment; Blog posts 2007-10-16
Is There Such a Thing as Too Much Success?: What happens when one player dominates a market -- and that market has a huge grip on business as a whole? That's the question people are asking about Google these days. Microsoft and Yahoo can't hold a candle to Google's marketshare (the company holds 50 percent of the market for Internet...; Tags: Lori Deschene, Internet, Fortune, Google Inc.; Blog posts 2007-10-12
Customer Data No Longer a Competitive Edge: Who owns the information in your CRM system -- the system you've put time and money into building and maintaining? If you answer this question based on old-school ideas of data ownership, you might say, "My company does." If you're entering into the equation the effects of Web 2.0 on information...; Tags: Lori Deschene, Marketing, Internet, Channel Management, Web 2.0, Data, Information Today Inc., Web; Blog posts 2007-10-11
Why Some Business Blogs Don't Work: As we noted over at Catching Flack, blogging is not for every company -- but for businesses with strong internal communication that are prepared to truly listen to customers, blogs can be great marketing assets. If you're wrestling with the idea of getting one off the ground, you may want to check out Marketing Prof's...; Tags: Lori Deschene, Internet, Blogging, Whittemore, Social Media, Blog, Marketing; Blog posts 2007-10-10
How to Succeed Like Craigslist: Craig Newmark and Jim Buckmaster, founder and CEO of Craigslist respectively, know that people want to learn and emulate the secret to their success. Is it their laid-back approach to revenue growth and competition, as CNET wrote about last year? Is it a complete lack of vision and a pliability that...; Tags: Lori Deschene, Management, Internet, Strategy, Blogging, Craigslist; Blog posts 2007-10-03
Would a Chevron Documentary Inspire You?: Chevron's new global corporate image campaign, "The Power of Energy" may aggravate people with its overarching heart-string pulling. (Shot documentary-style with "an earnest voice-over" by indie actor Campbell Scott, the commercials should be dramatic. One of the spots even features a double amputee as a symbol of "the greatest source of energy in the...; Tags: Home Entertainment, Personal Technology, Marketing, Internet, Tv & Home Theater, Recruitment & Selection, Web Technology, TVs, Games, Branding, Web Site Development, Chevron Corp., Human Resources, Workforce Management, Lori Deschene; Blog posts 2007-09-28
Bad User Review Online? Hide It!: Considering the viral, always-on nature of the Internet, it's easy for a dissatisfied customer to spread a negative experience. Obviously, the first step in addressing this type of situation is evaluating your current systems to make improvements (you may want to look to other companies to see where they've succeeded and failed or even consult...; Tags: Lori Deschene, Internet, Search, Search Engine; Blog posts 2007-09-26
Get with the Times: Kill the Online Subscription Model: As of midnight tonight, access to much of the New York Times online content, previously limited to TimesSelect users (who paid $7.95 monthly or $49.95 annually), will be free for all. The resultant increased traffic should position the Times to generate ad revenue far exceeding lost subscription dollars. Vivian Schiller,...; Tags: Lori Deschene, Internet, Marketing, Advertising & Promotion, Web 2.0, Channel Management, Content, New York Times Co., Web; Blog posts 2007-09-18
Jump Into the Web 2.0 Game: Another company's jumping on the Web 2.0 bandwagon to revive its finances. Decreased profits in Playboy's TV and magazine operations have inspired its new "sexy social networking site," Playboy U. The site will be for college students only, prohibiting users whose email addresses don't end in .edu. Playboy hopes infiltrating the college market...; Tags: Web 2.0, Social Networking Site, Character, Playboy, Information Week, Web, Social Networking, Wiki, Internet, Online Communications, Marketing, Advertising & Promotion, Lori Deschene; Blog posts 2007-08-22
How to Stay Competitive in the Digital Era: Adapting to the continually changing needs of the marketplace requires innovation, and at the moment, that means shifting strategies to operate within a digital framework. HarperCollins seems to be on the right track when it comes to leveraging technology to stay competitive. Samples from 14 new HarperCollins...; Tags: Marketing, Management, Lori Deschene, Channel Management, Advertising & Promotion, RSS, HarperCollins, Internet, Strategy; Blog posts 2007-08-16