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Business Marketing 'Straight Up'
Probably the most visible recent statistics proving a point that's perhaps a surprise to many, B2B and business-to-consumer (B2C) domestic shipments in 2003 each totaled about $8.3 trillion, according to government data. More significant than its relative size, however, B2B marketing is a uniquely complex discipline of activities at the...
Online Searching.
Online Searching -- A study on search engines concludes that searches take entirely too long and people want more relevant Web sites to turn up when they search. This is particularly true for teachers and students, who have limited class time to use for Internet searches. ...
Internet Integration in Business Marketing Tactics
Business Market Management BMM over the Internet has been receiving a "lot of ink" in current periodicals and to a much lesser degree in academic literature. Practice changes so rapidly that principles emerging from last month's successes may need revision before they are derived and printed. There is yet a...
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