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Internet: the global network of computers accessed with the aid of a modem. The Internet includes Web sites, e-mail, newsgroups, and other forums. It is a...; Internet definition on BNET »

BNET Resources

Don't Forget About The Importance of Internal Communications: Sometimes, your internal audiences can be the most important "public" for your public relations efforts. After all, if your own people don't know what's going on, and can't accurately communicate the company's messages and positioning, how can you expect outsiders to get it? But how do you...; Tags: Blogging, Jon Greer; Blog posts 2008-07-01
Are Better Trained Bloggers Better For PR?: Blogs are the Wild West of new media opportunities for doing PR. Unlike old media, run by journalists with decades of experience and set ways of doing things, blogs are in their infancy, and even the ones run or written by former old media journalists are more or less unburdened...; Tags: Blogging, Jon Greer, public relations, blogger, media; Blog posts 2008-06-16
This Just In: Sex Still Sells: In case you were wondering whether the world has gone completely safe and prudish, we bring you this blog post from EW.com: To Publicist: No Need to Call and Ask If I Am Feeling Sexy The client: R&B singer Scott Gertner ...; Tags: Public relations, Blogging, Jon Greer, EW.com; Blog posts 2008-06-12
Twitter is Something Else You Should Know About: What do Dell, Panasonic, Hormel, H&R Block and Zappos.com have in common? They are all actively monitoring what's being said about them on Twitter, the micro-blogging site where people post very short bursts of opinion, information and other marginalia. If these companies have figured out Twitter, it's...; Tags: Jon Greer, Twitter; Blog posts 2008-05-21
John McCain's Smart Blogger Relations Strategy: Last week, we talked about how President Bush was breaking new ground in doing the first Presidential on-camera online only interview. This week the news is about the Republican who wants to succeed him, John McCain, and his creative blogger relations strategy. McCain is scheduling briefings with left-wing bloggers like...; Tags: Blogging, Public relations, Jon Greer, John McCain, blogger, strategy; Blog posts 2008-05-20

Bush Online Interview a Wake-up Call for PR: George Bush's online on-camera interview this week on the web site Politico marks a turning point in the use of the media -- one that the C-suite ought to take note of. The interview itself is unremarkable -- it's the decision to do an interview online that's...; Tags: Advertising & Promotion, Blogging, Jon Greer, media, public relations; Blog posts 2008-05-15
Bloggers Use Filtering to Fight Back Against PR Spam: In brief: Email filtering is now starting to be used by bloggers to block and delete PR spam before it even reaches the intended recipient There really haven't been many consequences to spamming journalists with unwanted PR pitches -- until now. ...; Tags: Blogging, Advertising & Promotion, Jon Greer, public relations, blogger, PR Spam, agency, e-mail; Blog posts 2008-05-12
Learn About Web 2.0 Through Sarah Lacy: Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...; Tags: Jon Greer, Web, Sarah Lacy, public relations, Web 2.0; Blog posts 2008-05-07
Battle of the Airline Blogs: Slowly but surely, airlines have started to dip their toes into the blogosphere. Some have done better than others. Let's take a look at who is doing it right and who is doing it wrong. The Best: Nuts About Southwest Southwest has not...; Tags: Airline, Blog, Blogging, Public Relations, Internet, Marketing, Corporate Communications, Brett Snyder; Blog posts 2008-05-06
Fighting Crime By Using a Fake Blog: Here's a good one: Coach bags doesn't like that its trademarked products are so often counterfeited and sold as real. So as part of its anti-counterfeiting initiative, it teams up with a college PR class to create a fake blog about a college student who loses her genuine Coach bag,...; Tags: Branding, Jon Greer, blog; Blog posts 2008-05-06
Corporate Blogging's PR Nightmare: One of the big stories of the past week has been Tesco's attempt to take the US by storm starting with parts of its west coast with its Fresh & Easy chain of convenience stores. There seems to be no shortage of pundits saying that, even at this early stage,...; Tags: Tesco, Blog, Corporate Blogging, Public Relations, Blogging, Marketing, Corporate Communications, Internet, Tony Hallett; Blog posts 2008-04-08
How Internet Retailers Are Successfully Improving Their Conversion Rates: You work so hard to get visitors to your site. You spend money promoting your site either through pay per click search, banner or other forms of online advertising. You may also be spending countless hours optimizing your website content for search engines, in the hope that your site will...; Tags: SEARCH, Marketing research, search engine, pay-per-click advertising, marketing strategy, public relations, online advertising, newsletter, strategy, marketing, Web site, Internet; White papers 2005-07-12
Zuckerberg Interview Shows It's a Wild, Wired World: Yesterday, Facebook founder and CEO Mark Zuckerberg was interviewed on stage at the SXSWi conference by former BusinessWeek journalist and author Sarah Lacy. It didn't go well -- Lacy, who can be a bit of a smarty pants, was channeling her inner David Letterman, asking off-the-wall questions, interrupting Zuckerberg...; Tags: Channel management, Blogging, Wired Inc., Jon Greer, Sarah Lacy, Zuckerberg, Web, Web 2.0, public relations; Blog posts 2008-03-10
Useful Commute: Blogging for Business: More and more companies are using blogs to reach potential customers. Public relations expert and BNET's Catching Flack blogger Jon Greer talks about why and how to start a blog for your business. To read more from Greer on this topic, check out these recent posts: ...; Tags: BNET staff, Jon Greer, blog, blogging; Blog posts 2008-01-28
Time to Add Gawker to Your RSS Feed: In my Best PR Blogs posts of a couple of weeks back, I included the PRWeek blog because it was everything -- fresh, lively, snarky -- that PRWeek the trade rag isn't. One of the main reasons that blog is/was any good were the contributions of former staffer Hamilton Nolan....; Tags: Public relations, Blogging, Jon Greer, RSS feed, RSS, Gawker, Hamilton Nolan, blog; Blog posts 2008-02-18
Target Misses the Mark in Blogger Relations: Uh-oh. Here's a good lesson for the day in the new world of media relations and why you must have -- or must commit to putting into place -- a blogger relations component of your media relations strategy. Seems that earlier this month, Amy Jussel, founding director of Shaping...; Tags: Public relations, Blogging, Jon Greer, Blogger, Amy Jussel; Blog posts 2008-01-30
Don't Be Shy About Doing Research on Journalists: If you were going in to a major sales meeting, you'd want to know everything possible about the potential customer: their likes and dislikes, their career history, their interests, and so on. It would be no-brainer. And the same is true for most other business meetings with important people...; Tags: Jon Greer, Fred Vogelstein, public relations, Wired Inc.; Blog posts 2008-01-23
Online Video is the New Business Media: Do you have an online video strategy for your company? If not, this may be the year to get one. That was one of the key insights from today's "Changing World of Business News" webinar sponsored by PRWeek. "Broadband video could very well be a game-changing...; Tags: Corporate communications, Public relations, Blogging, PR opportunity, Jon Greer, video, online video, broadband video, blog, Sun Microsystems Inc.; Blog posts 2008-01-22
The Rise and Fall of Media Giants: More from PRWeek's wrap-up of the year just past in their 2007 Book of Lists. Today: media companies on the rise, and those that took a hit in 2007: Media on the rise in 2007: Dow Jones: DJ must be happy to be under...; Tags: Jon Greer, Brian Tierney, PRWeek; Blog posts 2008-01-03
"Old" Media Wants Audio and Video for Their Web Sites Too: The Internet is changing the definition of "old media" right before our eyes, according to a panel of journalists who work for "old media" but have jobs on their web sites. Panelists Daniel Gaines, Editorial Operations Manager of latimes.com, Keith Jenkins, Newsroom Multimedia Director of the...; Tags: Web site development, Web technology, Corporate communications, Channel management, Jon Greer, Keith Jenkins, Jon Fortt, public relations, Web site, media, Web, video; Blog posts 2007-12-14