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- Internet
- the global network of computers accessed with the aid of a modem. The Internet includes Web sites, e-mail, newsgroups, and other forums. It is a public network, although many of...
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- 8 Tools For Online Reputation Management
- Managing your online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a dodgy photograph on his facebook profile since there are many chances that the person with whom he is about to have an appointment has...
- Blog posts 2009-03-24
- 6 Steps to Valuable Internet Content
- Marketers are now finally waking up to the idea that pre-formatted communications aren't the right way to engage with customers. The marketing department needs to learn how to write valuable content that brings value to website visitors that initiates discussions, questions and comments. here are my tips: Step 1: Short text is a myth Step...
- Blog posts 2009-06-15
- Joe Bloggs Still Puzzled Over Blogs
- It's easy to forget, when you are caught up in the leading edge of social networking, that not everyone is on the same page as you. The realisation came to me recently, while attending an event held by the Confederation of French Industry Medef -- the equivalent to CBI. I was...
- Blog posts 2009-10-06
- Don't Believe Everything You Read Online
- I've been thinking about how bad information can go global thanks to the internet. Morgan Stanley's July 2009 report, "Media & Internet: How Teenagers Consume Media", is one of the most striking examples of instant information circulation worldwide. This was the report put together by 15-year-old intern...
- Blog posts 2009-11-10
Additional Resources
- 7 Reasons Why Executives Love Social Media
- It seems executives fall into one of 2 categories: those who love social media (née Web 2.0) and those who hate it. To many corporates, social media is fascinating, but to others it's a no go area for serious brands. This first of two articles is dedicated to the devotees of social media. ...
- Blog posts 2009-04-02
- 7 Reasons Why Executives Hate Social Media
- In a previous article about social media, I described the 7 reasons why managers love social media. This instalment focuses on the flip-side of corporate social media perception: "online conversations could be dangerous, we'll lose control of the brand": social media is about clients, employees or members of your eco-system talking to...
- Blog posts 2009-04-14
- Chip Conley: When Social Media Branding Goes Bad
- The story about hotelier Chip Conley posting pictures of himself stripped to the waist, previously published on Bnet raises some interesting questions on how personal your online presence should be, if you are associated with a corporate brand. Much as I love social media and the power it gives to...
- Blog posts 2009-11-30
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