<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[internet search advertising Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/internet+search+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to internet search advertising]]></description>
	<s:counts start="0" returned="20" found="37" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Microsoft and Yahoo! to sign search ad deal at last]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-366182.html]]></link>
		<description><![CDATA[ Microsoft and Yahoo! are set to sign the search ad partnership they announced in the summer and have been finalising ever since. Reports suggest it could be signed in the coming days. The pair previously missed a deadline to "execute definitive agreements" by October 27.    ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 17 Nov 2009 21:36:04 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/editorial.html"><![CDATA[Editorial]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Google buys AdMob for USD750m]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-363310.html]]></link>
		<description><![CDATA[ Google is buying mobile ad technology firm AdMob for USD750m in an all-share deal aimed at bolstering Google's share of the global advertising market. The deal underlines the growing importance of mobile advertising, which is seen as an increasingly lucrative market as smartphone use grows and the popularity of...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 09 Nov 2009 21:24:04 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/admob.html"><![CDATA[AdMob]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+advertising.html"><![CDATA[Mobile Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/george+mitton.html"><![CDATA[George Mitton]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Yahoo Tops Estimates, But Revenue Continues To Fall]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-yahoo-tops-estimates-but-revenue-continues-to-fall%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The ad market&#8217;s woes continued to take their toll on Yahoo&#8217;s results, as the company reported its fourth consecutive quarter of declining revenue. Net revenue plummeted 15 percent. However, net income and earnings per share were both up, as the company continued to benefit from aggressive cost cutting. The...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 20 Oct 2009 20:09:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/money.html"><![CDATA[Money]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[Big Ad Agencies Urge DOJ To Approve Yahoo-Microsoft Search Ad Deal]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-big-ad-agencies-urge-doj-to-approve-yahoo-microsoft-search-ad-deal%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ In a sign of how much the big ad agencies want an alternative to Google (NSDQ: GOOG), all four major ad holding companies, along with the American Association of Advertising Agencies, are now publicly urging the Department of Justice to approve the Microsoft-Yahoo (NSDQ: YHOO) search ad partnership. In...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 19 Oct 2009 17:52:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising+agency.html"><![CDATA[Advertising Agency]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+department+of+justice.html"><![CDATA[U.S. Department Of Justice]]></category>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/legal.html"><![CDATA[Legal]]></category>
		<category domain="http://resources.bnet.com/topic/regulatory.html"><![CDATA[Regulatory]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Firm Sees Potential For 'Double-Digit' Increase In Search Ad Spending This Quarter]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-firm-sees-potential-for-double-digit-increase-in-search-ad-spending-thi%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ The search-ad market is on the way up again. Search engine marketing firm Efficient Frontier says it now sees &#8220;potential&#8221; for &#8220;double-digit&#8221; quarter-over-quarter and year-over-year sales growth during the remainder of the year; in July, it had said that while the market had largely stabilized, it didn&#8217;t expect much...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 12 Oct 2009 22:00:19 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+metrics.html"><![CDATA[Research & Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/google.html"><![CDATA[Google]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">GOOG,MSFT</category>
	</item>
	<item>
		<title><![CDATA[Yahoo Says It Still Cares About Search Advertising; Unveils New Features]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-yahoo-says-it-still-cares-about-search-advertising-unveils-new-features%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ With its search advertising partnership with Microsoft (NSDQ: MSFT) still in need of regulatory approval, followed by a lengthy integration&#8212;Yahoo (NSDQ: YHOO) does not want to give the impression it is giving up on the business quite yet. So, in a post with the opening line&#8212;&#8220;With all of the...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 21:40:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[Google Tests Videos In Search Ads]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-google-tests-videos-in-search-ads%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ In a bid to win over entertainment advertising dollars, Google (NSDQ: GOOG) is testing out videos in paid search ads. AdAge&#8217;s Michael Learmonth reports that Electronic Arts (NSDQ: ERTS) has purchased the specialized ads to push its &#8216;Need for Speed&#8217; video game, while film studio Miramax has used them...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Tue, 01 Sep 2009 01:40:31 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/text+advertisement.html"><![CDATA[Text Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/adage.html"><![CDATA[AdAge]]></category>
		<category domain="http://resources.bnet.com/topic/learmonth.html"><![CDATA[Learmonth]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://resources.bnet.com/topic/companies.html"><![CDATA[Companies]]></category>
		<category domain="http://resources.bnet.com/topic/google.html"><![CDATA[Google]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+tartakoff.html"><![CDATA[Joseph Tartakoff]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Microsoft and Yahoo! finally sign search ad deal]]></title>
		<link><![CDATA[http://www.bnet.com/2448-14061_23-326031.html]]></link>
		<description><![CDATA[ Microsoft and Yahoo! are entering a 10-year search advertising partnership designed to create a ?real alternative? to Google after months of talks. The partnership is less far-reaching than previously envisioned, but could still capitalise on Microsoft&#8217;s technological expertise and Yahoo!&#8217;s established ad sales operation. The deal is likely to boost confidence in both firms in...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Tue, 28 Jul 2009 18:54:47 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/partnership.html"><![CDATA[Partnership]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/jasper+jackson.html"><![CDATA[Jasper Jackson]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Google, Yahoo, Microsoft -- Rethinking Search Ad Effectiveness]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10002807/google-yahoo-microsoft-rethinking-search-ad-effectiveness/]]></link>
		<description><![CDATA[Earlier this month, I had a post on how Microsoft's Bing had an 80 percent uptick in percentage of people clicking on ads. Now there's some additional evidence that something is apparently going on in terms of search ad effectiveness, but what exactly that might be is up for question....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 27 Jul 2009 06:15:36 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Google dropped Yahoo! ad deal hours before litigation]]></title>
		<link><![CDATA[http://www.bnet.com/2448-13071_23-253869.html]]></link>
		<description><![CDATA[ Google abandoned its search ad deal with rival Yahoo! just three hours before the US Department of Justice DOJ was due to file an antitrust lawsuit alleging Google has a monopoly on the online ad market, claims a lawyer involved in the proceedings.      ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Thu, 04 Dec 2008 13:13:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/litigation.html"><![CDATA[Litigation]]></category>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[Agreement]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+department+of+justice.html"><![CDATA[U.S. Department Of Justice]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/google.html"><![CDATA[Google]]></category>
		<category domain="http://resources.bnet.com/topic/us+justice+department.html"><![CDATA[US Justice Department]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521.html"><![CDATA[Yahoo!]]></category>
		<category domain="http://resources.bnet.com/topic/andrew+mcdonald.html"><![CDATA[Andrew McDonald]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
	</item>
	<item>
		<title><![CDATA[WebVisible acquires rival search ad firm Adapt]]></title>
		<link><![CDATA[http://www.bnet.com/2448-13071_23-251632.html]]></link>
		<description><![CDATA[ California-based internet ad firm WebVisible has acquired rival ad firm Adapt Technologies, a search ad software developer based in Pasadena. Financial details of the deal were not disclosed.          WebVisible was founded in 2001 and develops locally focused interactive advertising tools...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 21 Nov 2008 12:54:46 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising+company.html"><![CDATA[Advertising Company]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/analytics.html"><![CDATA[Analytics]]></category>
		<category domain="http://resources.bnet.com/topic/pay-per-click+advertising.html"><![CDATA[Pay-per-click Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/webvisible.html"><![CDATA[WebVisible]]></category>
		<category domain="http://resources.bnet.com/topic/adapt+technologies.html"><![CDATA[Adapt Technologies]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/olof+lindh.html"><![CDATA[Olof Lindh]]></category>
	</item>
	<item>
		<title><![CDATA[How Washington Got the Google-Yahoo Deal Wrong]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/1000525/how-washington-got-the-google-yahoo-deal-wrong/]]></link>
		<description><![CDATA[Yahoo CEO Jerry Yang made an interesting comment during his appearance at the Web 2.0 Summit this week. When asked what caused the pending ad deal with Google to go south, Yang said - among other things - that Washington doesnĂ˘â‚¬â„˘t understand our industry.    Amen, brother! ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 06 Nov 2008 11:15:29 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://resources.bnet.com/topic/washington.html"><![CDATA[Washington]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Google and Yahoo: Will Revising the Deal Help Get Government Approval?]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fseekingalpha.com%2Farticle%2F103758-google-and-yahoo-will-revising-the-deal-help-get-government-approval%3Fsource%3Dbnet&siteid=23&tag=seekingalpha]]></link>
		<description><![CDATA[Erick Schonfeld submits:  Trying to push through their search advertising deal, Google GOOG and Yahoo YHOO have revised the terms of the deal to satisfy antitrust objections by the Department of Justice, reports the WSJ article behind the pay wall. The main concessions are putting 25 percent cap on...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 03 Nov 2008 07:32:27 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/erick+schonfeld.html"><![CDATA[Erick Schonfeld]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/erick+schonfeld.html"><![CDATA[Erick Schonfeld]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Yahoo, Google Anxiously Await DOJ Alliance Decision]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fseekingalpha.com%2Farticle%2F103596-yahoo-google-anxiously-await-doj-alliance-decision%3Fsource%3Dbnet&siteid=23&tag=seekingalpha]]></link>
		<description><![CDATA[Tech Confidential submits:   Tuesday will be an important day in Washington, D.C., a day that could change the course of history. At least for Internet powers Yahoo! Inc. YHOO and Google Inc. GOOG. The Deal has learned that's the deadline for the two companies to take their last...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Mon, 03 Nov 2008 04:16:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/alliance.html"><![CDATA[Alliance]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+department+of+justice.html"><![CDATA[U.S. Department Of Justice]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/tech+confidential.html"><![CDATA[Tech Confidential]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Search, As Ever, Continues to Grow Even in Hard Times]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000264/search-as-ever-continues-to-grow-even-in-hard-times/]]></link>
		<description><![CDATA[Via MediaWeek, it looks like even if every other sector of advertising, including the majority of online, is about to feel the oncoming crunch, plucky search advertising will continue to do just fine. If search advertising has a problem, it's that advertisers are frustrated about not being able to spend...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 16 Oct 2008 22:51:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/paid+search.html"><![CDATA[Paid Search]]></category>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://resources.bnet.com/topic/paid+search.html"><![CDATA[Paid Search]]></category>
		<category domain="http://resources.bnet.com/topic/jupiter+research.html"><![CDATA[Jupiter Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising Roundup: Campaign Search Ads, Reality Check for Mobile, and More]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000239/advertising-roundup-campaign-search-ads-reality-check-for-mobile-and-more/]]></link>
		<description><![CDATA[Obama bests McCain in search ads -- Only a few months ago, McCain had a huge advantage over Obama in terms of search presence. Not anymore. Mediaweek reports that the Obama camp has gone aggressive on snatching up ad opportunities related to keywords like "debate," "debate winner," and now terms...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 01 Oct 2008 14:28:42 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[Advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/lindsay+blakely.html"><![CDATA[Lindsay Blakely]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
	</item>
	<item>
		<title><![CDATA[Mobile Search Critical as Search Advertising Races Towards $5 Billion in 2013, According to ABI Research]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_16/ai_n25156607]]></link>
		<description><![CDATA[NEW YORK -- Just as search became critical on the desktop, search will become increasingly important in the mobile space. The growth of consumer options to search on-deck and off-deck, SMS, and via branded or white-label search providers in the mobile domain has created opportunities for advertisers to reach consumers...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 16 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/abi+research.html"><![CDATA[ABI Research]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet search advertising]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+search.html"><![CDATA[mobile search]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Omniture Announces Substantial Market Momentum in Managing Search Ad Spend and Announces Major New SearchCenter Release With Version 3]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200803/ai_n24367958]]></link>
		<description><![CDATA[Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today released SearchCenter 3, a new version of the company's search engine marketing and keyword bid management solution. Now, marketers can leverage new portfolio bid management based on any key metrics -- revenue, clicks, return-on-ad-spend ROAS or budget...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 05 Mar 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet search advertising]]></category>
		<category domain="http://resources.bnet.com/topic/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">OMTR</category>
	</item>
	<item>
		<title><![CDATA[Yahoo's Brain Drain Continues]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=1605]]></link>
		<description><![CDATA[At Yahoo, itĂ˘â‚¬â„˘s another day, another re-org.    Tim Cadogan, YahooĂ˘â‚¬â„˘s S.V.P. of Global Advertising Marketplaces, has resigned, the latest hemorrhage in the ongoing brain drain from the progenitor of search advertising.    The smart, affable Brit had successfully spearheaded the companyĂ˘â‚¬â„˘s Ă˘â‚¬Ĺ“PanamaĂ˘â‚¬Âť effort, which wholly...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 29 Feb 2008 16:14:04 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/cadogan.html"><![CDATA[Cadogan]]></category>
		<category domain="http://resources.bnet.com/topic/right+media+inc..html"><![CDATA[Right Media Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/michael+mattis.html"><![CDATA[Michael Mattis]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
	</item>
	<item>
		<title><![CDATA[How Much is a Click Worth?]]></title>
		<link><![CDATA[http://blogs.bnet.com/bnet1/?p=339]]></link>
		<description><![CDATA[In the world of relative questions, the above question would take the cake. But really: Are you paying too much for clicks? Is your online marketing campaign misguided? In order to answer these questions, you need to ask yourself what kind of click you're paying for.  Obviously natural search...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 26 Feb 2008 19:28:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/marketers.html"><![CDATA[Marketers]]></category>
		<category domain="http://resources.bnet.com/topic/search.html"><![CDATA[Search]]></category>
		<category domain="http://resources.bnet.com/topic/jonathan+haeber.html"><![CDATA[Jonathan Haeber]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
</channel>
</rss>
