Resources

20 Resources for

internet search engine

Subscribe to this listing via:
RSS
Email

BNET Resources

Making Your Cover Letter Sparkle: When applying for jobs, you should always include a cover letter with your résumé. Your cover letter is your first impression, so it needs to be well-crafted. It should briefly but clearly communicate what job you are applying for, what skills qualify you for the position, and why you want...; Tags: Recruitment & Selection, BNET Editorial, résumé, job, Internet search engine, online advertising, e-mail, search engine, agency, Internet, advertisement, tool; Articles 2007-10-23
Steps To A Well Optimized Website - Content Creation: From the executive summary: ‘In reality, one needs much more than merely getting clicks to make a profit, especially as competitive pressure builds up. As a minimum, one needs a good website design and information architecture, reliable, safe, and easy-to-use e-commerce, responsive support and not just clicks, but highly qualified...; Tags: Web site development, Web technology, Marketing research, marketing, Web site, e-business, sales; White papers 2004-11-01
Search Engine Marketing For Realtors: The Internet fever has caught every sector in its grip. Even the real estate agents could not resist the benefits underlying the Internet usage. As a result, many real estate realtors have created their Websites to maximize profits. Experts, however, suggest that not all real estate succeed in proving their...; Tags: SEARCH, real estate, search engine marketing, search engine, Web site, Internet, marketing, benefit; White papers 2004-11-04
Risk Attitudes and internet search engines: Theory and Experimental Evidence: This paper analyzes the impact on consumer prices of the size and biases of price comparison search engines. We develop several theoretical predictions, in the context of a model related to Burdett and Judd (1983) and Varian (1980), and test them experimentally. The data supports the model's predictions regarding the...; Tags: SEARCH, NET Institute, consumer price, bias, search engine, Internet search engine, theory; White papers 2004-10-01
New Media?: The Political Economy of internet search engines: This paper presents a structural analysis of the Internet search engine market. Search engines are a core element of the Internet media system, topping the Nielsen NetRatings Top 10 list of online properties in every market measured and generating advertising revenues of billions of dollars each year. Using a search...; Tags: SEARCH, London School of Economics, Internet search engine, search engine, advertisement, analysis, e-mail, Internet; White papers 2004-07-30

Traffic Power Class Action - Spammed I am man...: From the executive summary: ‘The search engine marketing sector has to deal with cheats that portray a positive image initially, but have bad intensions within. The fact is, the services one sells cannot be touched, smelt, eaten, or easily understood by the clients. As a sector, search engines rely on...; Tags: SEARCH, search engine, search engine marketing, class action; White papers 2004-07-01
Executive's Guide To Online Marketing ROI: From the executive summary: ‘In reality, one needs much more than merely getting clicks to make a profit, especially as competitive pressure builds up. As a minimum, one needs a good Website design and information architecture, reliable, safe, and easy-to-use e-commerce, responsive support and not just clicks, but highly qualified...; Tags: Marketing research, Web technology, marketing, e-business, Web site, sales; White papers 2004-06-01
The Difference Between Paid And Organic Listings: From the executive summary: ‘A feature of the current business environment is the mass acceptance of the Web as a business and social information tool. The Internet has become the defining medium of the 20th and the 21st century and advertising is driving the growth of the search industry. The...; Tags: SEARCH, Strategy, search engine, advertisement, industry, Internet, Web; White papers 2004-06-02
The Links Vs. Content: From the executive summary: ‘A debate of sorts is raging in the search engine optimization community, about whether content or linking is the best path to top rankings. The debate has been played out in all of the major search engine discussion forums and has become fodder for countless blogs....; Tags: SEARCH, search engine optimization, search engine, blog, strategy; White papers 2004-03-01
Search The Web More Efficiently: The advent of Internet opened wide new avenues before the people. Today, people prefer searching for their desired information online. Thus, search engines are proving to be most valid medium for getting the desired information at the click of a mouse. A Web search proves to be the most appropriate...; Tags: SEARCH, Channel management, search engine, Internet search, mouse, Web, Internet; White papers 2003-10-31
Ethical And Accepted SEO Practices: From the executive summary: ‘Unfortunately, the marketplace today is still littered with many unscrupulous Search Engine Optimization SEO firms that claim to be experts in the field. In the contemporary business era, one often encounters so-called SEO companies or individuals that always promise the world, but fail to deliver any...; Tags: SEARCH, Marketing research, search engine optimization, ROI, search engine; White papers 2003-10-24
The Changing Face Of Overture's Pay-Per-Click - Where's The Profit?: From the executive summary: ‘The underlying principle of the online business is no different than that of the traditional brick and mortar establishment. To be successful it needs to get a product or service into the hands of the consumer. To accomplish this, the online business needs to establish and...; Tags: Advertising & Promotion, pay-per-click advertising, advertiser, text advertisement, advertisement, search result, marketing, Web; White papers 2003-10-21
Link Text - Revisited: From the executive summary: ‘Link text, or the HTML term for text has been a factor that has had a weighting in search engines for quite some time now. The paper addresses how a webmaster can optimize their current internal linking and provide a few tips on how to make...; Tags: search engine, HTML; White papers 2003-10-12
SEO's Seven Most Often Asked Questions: Search engine optimization is the method of optimizing online searches for the Internet users. However, like other processes, this too brings along its share of problems. Like most Web sites, search engines also face the dilemma of handling customers’ queries. Thus, search engines should make an effort to identify the...; Tags: SEARCH, Marketing research, search engine optimization, search engine, Internet search, Internet, Web; White papers 2003-10-14
How To Create A Helpful And: From the executive summary: ‘Corporate informational portals have been in use for quite some time. As the name implies, they were designed to help their users and to provide valuable information. There can also be many additional benefits when the subject of optimization of search engines is concerned. The use...; Tags: Portals, Web technology, SEARCH, portal, search engine, spamming, benefit, Web site, tool; White papers 2003-08-18
Paid URL Inclusion- Is It For You?: From the executive summary: ‘One of the many options available to promote a Web site on search engines is called paid inclusion. Researches show that there are different kinds of paid inclusion. The paper deals specifically with the simplest form, in which an annual fee is paid for each page...; Tags: SEARCH, search engine, Web site, Web; White papers 2003-06-09
Paying For Inclusion In Some Directories And Search Engines: From the executive summary: ‘More and more is being said about Pay-for-Inclusion PFI and Pay-per-Click. Today, there are a good number of ways that search directories and search engines are charging companies trying to get their Web sites conveniently listed on the Internet. What is really important to underline when...; Tags: Web site development, Web technology, Channel management, SEARCH, pay-per-click advertising, search engine, Web site, Web, database, Internet; White papers 2003-06-04
Copywriting: Key To Search Engine Visibility And Conversions: From the executive summary: ‘High rankings in search engines can bring in lot of targeted traffic, but it is not a cakewalk converting the leads into profit. Thus, the right mixture of skills and strategic copywriting combined with search engine optimization techniques can streamline the process. Good navigation links to...; Tags: SEARCH, search engine, search engine optimization; White papers 2002-12-11
Select Keywords That Attract Qualified Visitors: It has been observed that most people log on to the network for getting the ‘right’ kind of information. Thus, people resort to the method of browsing through search engines for getting the desired information. Most people use two to five keywords on an average when searching. This makes it...; Tags: SEARCH, search engine, search engine marketing, Web page, Web, network; White papers 2002-11-14
Competition Between internet search engines: This article discusses a model of vertical differentiation in the Internet search engine market. An essential property of the model is that users who try out one engine may be dissatisfied with the results, and consult another engine in the same session. This residual demand allows lower quality engines to...; Tags: SEARCH, Social Science Electronic Publishing Inc., brand loyalty, incumbent, Internet search engine, search engine, leader, brand, game; White papers 2000-10-15