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- 6 Tips For Better Online Searches
- Having trouble finding something online? A 2004 study by the Online Publishers Association found that we spend 6% of our time online just looking for things. Now that may not sound like much, but if you stop to think about it for a second, it's really too much. We should...
- White papers
- Save and Annotate Your Web Searches
- Save and Annotate Your Web SearchesTry Clipmarks, tooGreat tip! I've long been a fan of using Clipmarks for similar purposes.Web ResearchPersonally I could not live without Web Research from MacropoolClipmarks v. ScrapbookI use both extensively. Clipmarks is great for sharing snippets with colleagues, but I find that I run...
- Discussion threads 2007-07-11
- Save and Annotate Your Web Searches
- When I come across websites that contain important information for whatever I'm working on at the time, I'll often bookmark the pages or sometimes just leave them open for later. Often, though, by the time I'm ready to return to them, I've lost my train of thought or can't find...
- Blog posts 2007-07-11
- Ranking Function Optimization for Effective Web Search by Genetic Programming: An Empirical Study
- This white paper document reports the experience of applying Genetic Programming (GP) to the ranking function discovery problem leveraging the structural information of HTML documents. The paper also reveals that the empirical experiments using the web track data from recent TREC conferences shows that it is possible to discover better...
- White papers 2003-12-08
- Search The Web More Efficiently
- The advent of Internet opened wide new avenues before the people. Today, people prefer searching for their desired information online. Thus, search engines are proving to be most valid medium for getting the desired information at the click of a mouse. A Web search proves to be the most appropriate...
- White papers 2003-10-31
- Employee Background Checks On The Rise: Proceed With Caution
- In the aftermath of the tragic events of September 11, 2001, employers, experiencing heightened safety concerns for their employees and their businesses, have flooded investigative companies with requests for employee background checks. A simple internet search shows a slew of companies ready to provide, at cyber speed and low cost,...
- White papers 2003-01-01
- Why internet search Is A Valuable Marketing Tool
- From the executive summary: 'The vast majority of Internet users use search engines to find vendors or stores when browsing the Web for products and services to buy. The message for marketers is to consider how Internet search, if done properly, can quickly drive qualified customer leads to their Web...
- White papers 2002-11-19
Additional Resources
- Search Engines Are Picking Up Steam
- In the contemporary Internet dominated business scenario, the value of search engines has multiplied. Search engines provide instant information on varied topics at one go. Thus, they have proved to be a boon for the corporate sector. Today, people can find whatever they want through the Internet, thanks to the...
- White papers 2003-03-24
- Why SEO Matters
- Today, most organizations have their personal Web sites loaded on the Internet to maximize profits. As a result, search engines have also made their way into the Internet arena. Search engines are search portals, which list the links to various sites. Thus, when people require information about a particular Web...
- White papers 2004-08-16
- Death Before Birth - The Life Cycle Of A Search Engine
- What is born has to die some day. The same holds true for search engines. The need for getting the right kind of information on the Internet initiated the effort to create search engines. They are search portals that provide links to other commercial and non-commercial Web sites. Earlier, the...
- White papers 2003-12-02
- How to Put Search Engines to Work for Your Business
- Search engines were originally designed to support the internet. Over time, however, they have become as indispensable as the internet itself. Today, having an online communications plan means more than just having a good website. One has got to develop an effective search engine plan, too. Poor placement in search...
- White papers 2005-03-22
- Local and Regional Search: A Primer
- With Overture's launch of local search listing targeting, Google's enhancement of local search targeting, and renewed interest in Internet Yellow Pages (IYPs), local search marketing is heating up. Is local search just for local businesses? How do local search providers differ? Should national marketers use local search as part of...
- White papers 2004-07-09
- Search Engine Marketing Finally Getting Respect
- Search engine marketing refers to the various ways for advertisers to pay money in exchange for placement and/or positioning on search results pages. In the modern business era, the Internet is all pervasive. With more and more people becoming Internet savvy, search engine marketing becomes one of the most potent...
- White papers 2001-08-02
- Next Generation Search Engines: Meeting the Specialized Needs of the Engineering Community
- The Internet is the number one source for engineers and technical buyers looking to find products, services and other specialized information essential to their jobs. Search engines have become the gateway to this world of information. The future of Internet search is specialized search. For engineers and technical buyers, a...
- White papers 2004-03-01
- Search Optimization And Planning Guide
- The Search Optimization And Planning Guide is Written for executives, web administrators, and marketing planners who need to make informed decisions about internet marketing investments - Search Engine Optimization (SEO) in particular. As Pay-Per-Click (PPC) ad prices continue to rise, many businesses have started to evaluate the possible advantage of...
- White papers 2007-08-26
- Search Tangles
- From the executive summary: ‘Over the last few years, one search engine practice that has become controversial in recent years is called paid inclusion. Because even the best search engines cannot index the entire Internet, some search engines allow Web site owners to pay a small fee to guarantee that...
- White papers 2004-08-01
- Search Engine Marketing: Your Questions Answered
- Realizing the vast majority of engineers and technical buyers search for products and services on the Internet, many suppliers use search engine marketing to reach their target audience. Others are considering adding search engines to their marketing mix. Despite its growing popularity and potential, search engine marketing is a complex...
- White papers 2005-06-01
- Paid Placement: Advertising And Search On The Internet
- Paid placement, where advertisers bid payments to a search engine to have their products appear next to keyword search results, has emerged as a predominant form of advertising on the Internet. This paper studies a product-differentiation model where consumers are initially uncertain about the desirability of and valuation for different...
- White papers 2006-09-01
- Getting Honest With The Search Engines
- The emergence of search engines on the Internet has created a storm in the corporate sector. As a result, most companies are fighting hard to get listed on them. The increased popularity of search engines has put a lot of work pressure on their providers. The content of search engines...
- White papers 2003-01-01
- New Media?: The Political Economy of internet search Engines
- This paper presents a structural analysis of the Internet search engine market. Search engines are a core element of the Internet media system, topping the Nielsen NetRatings Top 10 list of online properties in every market measured and generating advertising revenues of billions of dollars each year. Using a search...
- White papers 2004-07-30
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